However, you need to analyze the performance of your Facebook page to ensure that you are heading in the right direction. This means finding essential insights to decide on how to improve the content that will drive more excellent conversion rates.
A great tool to do just that is a Facebook insights data studio connector that links your Facebook page with your Looker Studio. It allows you to build trend lines for your social channels’ organic impressions and paid reach to see how your Facebook campaigns perform.
If you are new to all of this, don’t worry.
This article will tell you about Facebook Insights reports and how to interpret metrics. Toward the end, we will also tell you how to link the Facebook Insights connector to your page.
So let’s get started!
Table of Content:
Why is it important to build a Facebook insights dashboard?
With a Facebook Insights Looker Studio dashboard, you can better cater to the business needs of your Facebook pages.
It is a great tool that measures page-level and post-level actions such as post reactions, net likes, comments, positive feedback, viral reach, etc.
You can create an Insights dashboard and generate a data studio report with all this data. Thanks to Google Analytics, this report will be all-encompassing, allowing you to analyze the data, notice any trends, and strategize future content according to the needs of your users.
How to Interpret Facebook Insights?
Facebook Insights reports provide all the information about how your page is performing. It allows you to blend data from multiple data sources, for instance, demographic data and post engagement, to gain valuable insights into the behavior of the users on your Facebook pages.
To efficiently track post reach, you must link your Looker Studio Facebook Insights to your Looker Studio dashboard through partner connectors. But since Looker Studio is one of Google’s products, it’s optimal to use Google connectors.
Having a Google connector will allow you to use Google analytics more seamlessly and import Facebook Insights data directly from a Google Sheet.
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What are the key Facebook metrics to track and what do they mean?
There are many Facebook metrics for a page, such as comments, net likes, post reactions, etc.
However, at the page level, we must select critical variables from many different metrics within the same period to ensure we see meaningful data within a particular date range.
These critical metrics for generating a Facebook insights template are:
- Impressions and reach
- Page and post engagement
- Page likes follow, and demographics
- Reporting video statistics
These metrics will allow us to generate a new report template with content filtered by post name.
This is your Facebook insights data studio template, also known as your Facebook Analytics report template. We can use it to see how each post performs proportional to the number of people it reached.
Impressions and reach
Impressions are the number of times a post appears in someone’s timeline that is equal to or more than the reach number.
Why should you track post impressions in Facebook insights?
Because the more times users view your content, the more interesting it becomes to them.
Repeated and viral impressions indicate that someone viewed it more than once in their feed or, much better, returned to find the post or your page again.
However, the reach is something different.
At the post level, it shows you how many unique users visited your post or page. This covers organic, paid, and viral reach.
When combined with other metrics such as impressions, Reach informs you if your posts or page are reaching your targeted audience.
For example, a post may get ten impressions but just one reach. As a result, you may presume that for that particular post, only 10% of the people were particularly interested in your brand.
This means the content you are creating is not well-suited to your audience, and you need to revise your strategy.
Connecting Facebook Insights Looker Studio will give you an accessible Facebook insights data studio report that tracks all the data about your impressions and reaches within a specific date range.
Page and post engagement
Engagement is the umbrella word for all user interactions with a post or a page. This includes, but is not limited to, all responses, post clicks, post shares, comments, profile clicks, and more.
Engagement shows how well the target audience receives a post or page. The more a post is interacted with, the more likely it is to appear in the newsfeed of your fans.
The total engagement counts, along with the breakdowns by type of engagement (angry, sad, love, laughing, comment, like, save, etc.), show how people react to your posts.
Thus, page analytics in an insights report template summarizes people’s positive and negative actions, sorted by post name.
steps
Page likes, follows, and demographics
Page likes and follower numbers are one of the very first metrics for a Facebook Page.
These metrics demonstrate how keen someone is to keep in contact with your brand. Likes are a good sign, but getting followed matters because it makes your content visible to a larger audience.
A significant number of likes and followers tends to create more organic post engagement. This gives you a better in into paid marketing when using custom dimensions to set your target audience metrics according to the demographic of your followers.
Follower count is perhaps one of the essential metrics when designing your Facebook insights template. It’s an excellent data source for knowing your audience.
That will allow you to customize your content better according to their needs. The demographics of your target audience are a crucial part of developing your brand’s social media personas.
Plus, being able to build an engaging community through targeted content will lead to an organic increase in your Facebook page fans.
Reporting video statistics
Most of the post-engagement metrics described above also apply to video posts. However, there are two specific Facebook video metrics to analyze that can give you even more information about the performance of your page.
- Video views: The number of people who watched your video for three seconds or more.
- Audience retention: It tells you how long you maintained your audience’s attention in the total duration of a video.
These metrics will inform you about your video’s popularity with your audience and if you should spend more time creating similar content.
Steps for connecting Looker Studio connector and dashboard
Generating your Facebook page report through Google Data Studio has countless benefits.
The connectors made by Windsor AI are simple to install. We will show you how you can set up a Facebook page analytics report template on Looker Studio to connect it with Google analytics.
- As seen in the figure below, go to onboard on Windsor.ai’s homepage and select “Facebook Page” from the column on the left. Once you have done that, grant access to your data source by clicking the grey button at the top.
- That will take you to your Facebook pages. To visualize data using Looker Studio, you need to grant access to the data source by selecting the right page.
Select the page you want to use as the data source for the Facebook page report, and click on “Next”, then click “Done”, and finally “OK”.
- Now, you need to select the right page (your data source for your Looker Studio report) and click on “Next (Data Preview)”.
- At this step, you have to select “Facebook” as your data source, and then you can choose from over 200 key metrics that you would like to incorporate into your Facebook page report.
After selecting the metrics, click on “Looker Studio” this is the part where you will be taken to the connectors page for linking Google analytics.
- You will be led to our Looker Studio connector (as seen in the image below), where you must allow access before pressing the connect button:
That’s all! Your page is now connected to Looker Studio! You can now use it to create a Facebook Insights Looker Studio template.
But there’s another more manageable way to connect Looker Studio & Google Analytics to your Facebook Page. This way is relatively more straightforward and will save time.
- Go to Looker Studio’s connectors tab and click on Facebook Insights.
- Authorize the two data sources to collect data for Google analytics.
- Once you are done, you will be asked to select several parameters as your data sources. And after that, you will have to click “Connect” in the top-right corner.
- Now, your Facebook insights data has been connected to Looker Studio. However, there is still one last step before you can get your Facebook page report.
And that step is clicking the “Create Report” button on the top right.
- Once you click that button, you will get your Facebook insights report template created with Google Analytics, which can be downloaded as a Google sheet. This is your Looker Studio Facebook Insights.
There is also one other way that you can use to connect your Google Studio with your Facebook data.
Looker Studio Facebook Insights includes an upload capability that allows you to analyze data that was not supplied via a connection directly to Looker Studio.
For this option, you need to export your analytics data from Facebook. This data will be in the form of a CSV.
You can upload this CSV directly to Looker Studio with your Facebook data. This will help you create a Facebook Analytics Report Template.
You will need an internet connection, an active Facebook account, and a Google account that is linked to Looker Studio to integrate Facebook Looker Studio.
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Sharing your Facebook Insights report
Sharing your Facebook Pages Insights Looker Studio report is pretty straightforward (especially for someone who regularly uses the Google Work Suite).
Just click on the “Share” button in the top-right corner, and you will go.
This will share all the values for individual metrics in a given date range with whomever you want to collaborate with.
Conclusion
If you’re using Facebook, the data is there, but it’s not necessarily the best analysis tool. Thus, you should connect your Facebook insights dashboard to Looker Studio.
You can import Facebook insights data and create a data studio report. On your Facebook insights template, you can customize your blank report, organize all the metrics, filter them, create a new report and use other features to make the most of it.
A Looker Studio Insights report will help you identify trends that will offer valuable insights into your business’s performance.
Linking Facebook and Looker Studio with a connector is as easy as pushing a few buttons.
You can even connect Facebook Ads with Looker Studio using Windsor.ai.
Through its connectors, you can make the most of your Facebook insights reports by using Looker Studio.
So what are you waiting for? Head over to Windsor.ai right now!
Facebook Page Insights metrics & dimensions available for streaming into Looker Studio
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | The Page ID of the Facebook Page |
| Account Name | TEXT | The Page Name of the Facebook Page |
| Post Clicks (duplicate) | NUMERIC | The number of times people clicked on anywhere in your posts without generating a story. |
| Date | DATE | The dimension that determines how date-based data in a chart is handled (the time dimension). |
| Is Eligible For Promotion | BOOLEAN | Whether the post is eligible for promotion. |
| Is Expired | BOOLEAN | Whether the post has expiration time that has passed. |
| Is Inline Created | BOOLEAN | Returns True if the post was created inline when creating ads. |
| Is Popular | BOOLEAN | Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold. |
| Is Published | BOOLEAN | Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true) |
| Media Type | TEXT | [deprecated] A string indicating the object type of this post. |
| Page Call Phone Clicks By Age Gender Logged In Unique | OBJECT | Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group. |
| Page Call Phone Clicks By Site Logged In Unique | OBJECT | The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used. |
| Page Call Phone Clicks Logged In By City Unique | OBJECT | Number of people who logged in to Facebook and clicked the Call Now button, broken down by city. |
| Page Call Phone Clicks Logged In By Country Unique | OBJECT | Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries. |
| Page Call Phone Clicks Logged In Unique | OBJECT | Number of people who logged in to Facebook and clicked the Call Now button. |
| Page Consumptions | NUMERIC | The number of times people clicked on any of your content. |
| Page Consumptions By Consumption Type | OBJECT | The number of people who clicked on any of your content. |
| Page Consumptions By Consumtion Type Unique | OBJECT | The number of people who clicked on any of your content, by type. |
| Page Consumptions Unique | NUMERIC | The number of people who clicked on any of your content. |
| Page CTA Clicks By Age Gender Logged In Unique | OBJECT | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window). |
| Page CTA Clicks By Age Gender Logged In Unique (number of comments). | OBJECT | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments). |
| Page CTA Clicks By Age Gender Logged In Unique (number of likes). | OBJECT | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes). |
| Page CTA Clicks By Age Gender Logged In Unique (times stories have been shared). | OBJECT | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared). |
| Page CTA Clicks By Site Logged In Unique | OBJECT | Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other. |
| Page CTA Clicks Logged In By City Unique | OBJECT | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city. |
| Page CTA Clicks Logged In By Country Unique | OBJECT | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country. |
| Page CTA Clicks Logged In Total | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| Page CTA Clicks Logged In Total (number of comments). | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| Page CTA Clicks Logged In Total (number of likes). | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| Page CTA Clicks Logged In Total (times stories have been shared). | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| Page CTA Clicks Logged In Unique | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| Page CTA Clicks Logged In Unique (number of comments). | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| Page CTA Clicks Logged In Unique (number of likes). | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| Page CTA Clicks Logged In Unique (times stories have been shared). | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| Page Engaged Users | NUMERIC | The number of people who engaged with your Page. Engagement includes any click. |
| New likes | NUMERIC | The number of new people who have liked your Page |
| Page Fans Adds By Paid Non Paid Unique | OBJECT | The number of new people who have liked your Page broken down by paid and non-paid. |
| New likes (unique users) | NUMERIC | The number of new people who have liked your Page (Unique users) |
| New unlikes | NUMERIC | The number of new people who have unliked your Page |
| Unlikes (unique users) | NUMERIC | The number of Unlikes of your Page (Unique users) |
| Page Fans total page likes | NUMERIC | The total number of people who have liked your Page |
| Page Fans Age | TEXT | The number of people who have liked your Page, broken down by age (should be used with 'page_fans_likes' and 'date' fields together) |
| Page Fans City | TEXT | The number of people who have liked your Page, broken down by city (should be used with 'page_fans_likes' and 'date' fields together) |
| Page Fans Country | TEXT | The number of people who have liked your Page, broken down by country (should be used with 'page_fans_likes' and 'date' fields together) |
| Page Fans total page likes (daily) | NUMERIC | The total number of people who have liked your Page (daily) |
| Page Fans Gender | TEXT | The number of people who have liked your Page, broken down by gender (should be used with 'page_fans_likes' and 'date' fields together) |
| Page Fans Gender and Age | TEXT | The number of people who have liked your Page, broken down by gender and age (should be used with 'page_fans_likes' and 'date' fields together) |
| Page Fans Likes (for dimensions) | NUMERIC | The number of people who have liked your Page broken down by dimensions (page_fans_gender_age, page_fans_locale, page_fans_city, page_fans_country, page_fans_gender, page_fans_age fields) |
| Page Fans Locale | TEXT | The number of people who have liked your Page, broken down by locale (should be used with page_fans_likes and date fields together). |
| Page Fans Online | OBJECT | The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. |
| Page Fans Online Per Day | NUMERIC | The number of your fans who saw any posts on Facebook on a given day. |
| Lifetime Total Follows | NUMERIC | Lifetime - The total number of people who have followed your Page. (Unique Users) |
| Lifetime Total Follows daily | NUMERIC | Lifetime - The total number of people who have followed your Page daily. (Unique Users) |
| Page Get Directions Clicks By Age Gender Logged In Unique | OBJECT | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group. |
| Page Get Directions Clicks By Site Logged In Unique | OBJECT | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other. |
| Page Get Directions Clicks Logged In By City Unique | OBJECT | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city. |
| Page Get Directions Clicks Logged In By Country Unique | OBJECT | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country. |
| Page Get Directions Clicks Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Get Directions button. |
| Page Id | TEXT | Page id |
| Page Impressions | NUMERIC | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. |
| Page Impressions Organic | NUMERIC | The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution. |
| Page Impressions Paid | NUMERIC | The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. |
| Page Impressions Unique | NUMERIC | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. |
| Page Name | TEXT | The name of the Page |
| Page Negative Feedback | NUMERIC | The number of times people took a negative action (e.g., un-liked or hid a post). |
| Page Negative Fedback By Type | OBJECT | The number of times people took a negative action broken down by type (default attribution window). |
| Page Negative Fedback By Type (number of comments). | OBJECT | The number of times people took a negative action broken down by type (number of comments). |
| Page Negative Feedback By Type Hide Clicks | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (default attribution window). |
| Page Negative Feedback By Type Hide Clicks (number of comments). | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (number of comments). |
| Page Negative Feedback By Type Hide Clicks (number of likes). | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (number of likes). |
| Page Negative Feedback By Type Hide Clicks (times stories have been shared). | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared). |
| Page Negative Fedback By Type (number of likes). | OBJECT | The number of times people took a negative action broken down by type (number of likes). |
| Page Negative Fedback By Type (times stories have been shared). | OBJECT | The number of times people took a negative action broken down by type (times stories have been shared). |
| Page Negative Fedback By Type Unique | OBJECT | The number of people who took a negative action broken down by type (default attribution window). |
| Page Negative Fedback By Type Unique (number of comments). | OBJECT | The number of people who took a negative action broken down by type (number of comments). |
| Page Negative Fedback By Type Unique (number of likes). | OBJECT | The number of people who took a negative action broken down by type (number of likes). |
| Page Negative Fedback By Type Unique (times stories have been shared). | OBJECT | The number of people who took a negative action broken down by type (times stories have been shared). |
| Page Negative Feedback Unique | NUMERIC | The number of people who took a negative action (e.g., un-liked or hid a post). |
| Page Places Checkin Mobile | NUMERIC | The number of times people checked into a place using mobile phones. |
| Page Places Checkin Mobile Unique | NUMERIC | The number of people who checked into a place using mobile phones. |
| Page Places Checkin Total | NUMERIC | The number of times people checked into a place. |
| Page Places Checkin Total Unique | NUMERIC | The number of people who checked into a place. |
| Page Places Checkin By Age Gender | NUMERIC | gender and age of people who checked in at your Place. |
| Page Places Checkins By Country | NUMERIC | top countries of people who checked into your Place. |
| Page Places Checkin By Locale | NUMERIC | top locales of people who checked into your Place. |
| Page Positive Feedback By Type | OBJECT | The number of times people took a positive action broken down by type. |
| Page Positive Feedback By Type Unique | OBJECT | The number of people who took a positive action broken down by type. |
| Page Post Engagements | NUMERIC | The number of times people have engaged with your posts through reactions, comments, shares and more. |
| Page Total Actions | NUMERIC | The number of clicks on your Page's contact info and call-to-action button. |
| Page Video View Time | NUMERIC | The total time (in milliseconds) spent by users watching videos on your Page. |
| Page Video Views | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded. |
| Page Video Views Autoplayed | NUMERIC | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Paid Page Video Views By Paid Non Paid | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| Paid Page Video Views By Paid Non Paid (number of comments). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| Paid Page Video Views By Paid Non Paid (number of likes). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| Paid Page Video Views By Paid Non Paid (times stories have been shared). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| Total Page Video Views By Paid Non Paid | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| Total Page Video Views By Paid Non Paid (number of comments). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| Total Page Video Views By Paid Non Paid (number of likes). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| Total Page Video Views By Paid Non Paid (times stories have been shared). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| Unpaid Page Video Views By Paid Non Paid | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| Unpaid Page Video Views By Paid Non Paid (number of comments). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| Unpaid Page Video Views By Paid Non Paid (number of likes). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| Unpaid Page Video Views By Paid Non Paid (times stories have been shared). | OBJECT | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| Page Video Views Click To Play | NUMERIC | The number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Page Video Views Organic | NUMERIC | Your Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account. |
| Page Video Views Paid | NUMERIC | The number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted. |
| Page Video Views Unique | NUMERIC | The number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Page Website Clicks By Age Gender Logged In Unique | OBJECT | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group. |
| Page Website Clicks By Site Logged In Unique | OBJECT | Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other. |
| Page Website Clicks Logged In By City Unique | OBJECT | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city. |
| Page Website Clicks Logged In By Country Unique | OBJECT | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country. |
| Page Website Clicks Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the goto website CTA button. |
| Permalink Url | TEXT | The permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 |
| Post Activity | NUMERIC | The number of action types at post level (likes, comments, shares) (default attribution window). |
| Post Activity (number of comments). | NUMERIC | The number of action types at post level (likes, comments, shares) (number of comments). |
| Post Activity (number of likes). | NUMERIC | The number of action types at post level (likes, comments, shares) (number of likes). |
| Post Activity (times stories have been shared). | NUMERIC | The number of action types at post level (likes, comments, shares) (times stories have been shared). |
| Post Clicks | NUMERIC | The number of times people clicked on anywhere in your posts without generating a story. |
| Post Clicks By Type Link Clicks | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (default attribution window). |
| Post Clicks By Type Link Clicks (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (number of comments). |
| Post Clicks By Type Link Clicks (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (number of likes). |
| Post Clicks By Type Link Clicks (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared). |
| Post Clicks By Type Other clicks | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (default attribution window). |
| Post Clicks By Type Other clicks (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (number of comments). |
| Post Clicks By Type Other clicks (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (number of likes). |
| Post Clicks By Type Other clicks (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared). |
| Post Clicks By Type Photo View | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (default attribution window). |
| Post Clicks By Type Photo View (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (number of comments). |
| Post Clicks By Type Photo View (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (number of likes). |
| Post Clicks By Type Photo View (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared). |
| Post Clicks By Type Video Play | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (default attribution window). |
| Post Clicks By Type Video Play (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (number of comments). |
| Post Clicks By Type Video Play (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (number of likes). |
| Post Clicks By Type Video Play (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared). |
| Post Created Time | TIMESTAMP | Post created time |
| Post Description | TEXT | The description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page. |
| Post Id | TEXT | Post id |
| Post Impressions | NUMERIC | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Post impressions Organic | NUMERIC | The number of times your Page posts are displayed on the user's screen as a result of unpaid distribution. |
| Post impressions Organic Unique | NUMERIC | The number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic). |
| Post Impressions Paid | NUMERIC | The number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising. |
| Post Impressions Paid Unique | NUMERIC | The number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising. |
| Post Impressions Unique | NUMERIC | The number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc. |
| Post Message | TEXT | Post message |
| Post Message Oneline | TEXT | Post message in one line |
| Post Negative Feedback By Type Hide All Clicks | NUMERIC | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| Post Negative Feedback By Type Hide All Clicks (number of comments). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| Post Negative Feedback By Type Hide All Clicks (number of likes). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| Post Negative Feedback By Type Hide All Clicks (times stories have been shared). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| Post Negative Feedback By Type Hide Clicks | NUMERIC | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| Post Negative Feedback By Type Hide Clicks (number of comments). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| Post Negative Feedback By Type Hide Clicks (number of likes). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| Post Negative Feedback By Type Hide Clicks (times stories have been shared). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| Post Negative Feedback By Type Unique Hide All Clicks | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (default attribution window). |
| Post Negative Feedback By Type Unique Hide All Clicks (number of comments). | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (number of comments). |
| Post Negative Feedback By Type Unique Hide All Clicks (number of likes). | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (number of likes). |
| Post Negative Feedback By Type Unique Hide All Clicks (times stories have been shared). | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared). |
| Post Picture | IMAGE_URL | The picture scraped from any link included with the post. |
| Post Reactions Anger Total | NUMERIC | Total "anger" reactions of a post. |
| Post Reactions By Like Total | NUMERIC | Total post reactions by type. |
| Post Reactions Haha Total | NUMERIC | Total "haha" reactions of a post. |
| Post Reactions Like Total | NUMERIC | Total "like" reactions of a post. |
| Post Reactions Love Total | NUMERIC | Total "love" reactions of a post. |
| Post Reactions Sorry Total | NUMERIC | Total "sad" reactions of a post. |
| Post Reactions Wow Total | NUMERIC | Total "wow" reactions of a post. |
| Post title | TEXT | The title of the post. |
| Post Video Avg Time watched | NUMERIC | Average time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares. |
| Post Video Complete Views Organic | NUMERIC | Your videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts. |
| Post Video Complete Views Organic Unique | NUMERIC | The number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts. |
| Post Video Views | NUMERIC | The number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded. |
| Post Video Views Autoplayed | NUMERIC | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Post Video Views Clicked To Play | NUMERIC | The number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Post Vide Views Organic | NUMERIC | The number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. |
| Post Video Views Organic Unique | NUMERIC | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded. |
| Post Video Views Paid | NUMERIC | The number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded. |
| Post Video Views Paid Unique | NUMERIC | The number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded. |
| Post Video Views Unique | NUMERIC | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded. |
| Targeting | TEXT | Object that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place. |
| Type | TEXT | A string indicating the object type of this post. |
| URL | TEXT | URL of the attachment. |
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