15 Best Looker Studio Examples in 2023

best google data studio examples

Looker Studio is growing rapidly. This is for a good reason: It’s free and it’s easy to share examples and templates. Of course, it helps that Google is now pushing it as one of their most important apps with just recently embedding Looker Studio reports into Google Analytics itself. The growth is not going to slow down anytime soon.

Getting started is straightforward. There are lots of connectors provided by Google and data integration companies.

With Looker Studio, you can create dashboards that capture and present data just the way you want to. It’s a powerful data visualization tool that’s available for free. You can pull data using Windsor.ai’s data connectors from various sources and build a dashboard in minutes.

In this article, we’re going to cover some examples of dashboards that are useful for you if you want to get started quickly. Check how it works.


15 Best Looker Studio Example Dashboards And Reports

Looker Studio Example Categories:

Multi Channel Dashboard Examples

Single Channel Dashboard Examples

SEO Examples

CRM Examples

Looker Studio Examples for Organic insights


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Let’s start with the Multi Channel Dashboard Examples

Multi Channel Looker Dashboard Examples

To get an overview across all channels for your clients or for yourself let us start with multi channel dashboards. For media optimisations and insights these dashboards often have the biggest impact as they tell us the big picture. Questions we want answered here are: How to reallocate budgets across channels for maximum impact.


Multi Channel Overview Report (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads)

Multi channel looker studio marketing report example

This example helps you to visualise data from all your advertising channels in a easy to read format. It does not deep dive into advanced channel details. The target audience is clients (if you are an agency) or your management (if you manage media in house).
By default it connects to Google Ads, Facebook Ads, LinkedIn Ads and Microsoft/Bing Ads. Adding other data sources will take a minute or two each and is straightforward.
You can compare campaign performance across each of these platforms and also get a blended report and an attribution overview of you spend.
You can customize the level of detail based on your audience. If you are presenting it to your CEO, you might want to skip information of little interest to senior leadership.Learn how to do it here:


Google Ads vs Facebook Ads Report

google ads vs facebook ads looker studio dashboard example

Google Ads and Facebook Ads are the most commonly used advertising platforms. This example helps you to keep on top of their performance to understand their performance. By default it visualises clicks, impressions, conversions and revenue (where applicable) performance. Check this video to understand how.



Facebook Ads, Google Ads E-commerce Report

Looker Studio Facebook Ecommerce Dashboard example

This dashboard connects to Google Analytics, Facebook Ads and Google Ads and provides you an ideal overview. Developed by a digital agency  and used many times for E-commerce clients it is worth exploring if you’re an agency.


Single Channel Looker Dashboard Examples

If you want to drill down deeper into a channel it often helps to have an additional dashboard for each channel where you can see the best performing assets within a channel. That’s what we will cover here.


Google Ads Overview Report

Google Ads Looker Studio Overview Report Example

This template by Google helps you understand and act on all Google Ads Related metrics. It’s straightforward and simple to setup.

Click here to set up your copy


Facebook Ads Overview Report

Facebook Ads Looker Studio overview report Example

This dashboard provides you insights on all your Facebook Ads related data. It helps you visualise the platform reported performance on your paid Facebook and Instagram activities.

Learn how to create a Facebook ads report in Looker Studio in a few easy steps.



Microsoft/Bing Ads Overview Report

Bing Ads Looker Studo overview report Example

Similar to the Google Ads report, this template helps you to visualise all your Microsoft Ads (formerly known as Bing Ads) data.


TikTok Ads Overview Report

TikTok Ads Looker Studio overview report Example

TikTok Ads is getting more and more attention from advertisers lately, that’s why we created this dashboard. It helps to visualise your TikTok Ads activities.


Linkedin Ads Looker Studio marketing dashboard

LinkedIn is the primary advertising channel for most B2-B companies. If you use LinkedIn for running any campaign – brand awareness, website visits, engagement, or lead generation – our Looker Studio LinkedIn Ads Overview Report makes it possible. All you need to do is connect your Linkedin Ads account and link the data to Looker Studio using our connector.

Linkedin ads markeing dashboard on Looker Studio

You can get started quickly with a few clicks. The template covers most marketing metrics like campaigns, clicks, impressions, and post-click conversions. With some modifications, you can track more.

Install the Looker Studio Connector: LinkedIn Ad Insights


Twitter Ads Dashboard on Looker Studio

Twitter Ads Overview report allows you to connect to and visualize your Twitter Ads data in Looker Studio. Getting it up and running should not take more than 5 minutes. However, ensure you have access to a Twitter Ads account before you start. During the installation, you need to authenticate to Twitter Ads and select one or more Twitter Ads accounts.

Twitter Ads Looker Studio marketing dashboard

Configure the Looker Studio Connector on Twitter Ads Insights


Google Display & Video 360 (DV360) dashboard on Looker Studio

If you buy media using Google Display & Video 360, DV 360 (formerly known as DoubleClick Bid Manager, DBM), the Looker Studio dashboard helps you get started with visualizing DV 360 reports quickly. Just connect your DV360 account and get insight into how your video, display, TV, and audio advertising perform.

DV360 ads Google Data Studio marketing dashboard

The default dashboard comes with a basic set of indicators visualized. You can easily edit to get your customized agency or advertiser report set up in no time. You must have access to a G-Suite account linked to DV360 to authenticate template installation.

Configure the Looker Studio Connector: Google Display & Video 360


AdRoll, Criteo, AppNexus Overview Reports

I decided to group these together as overall these channels are not so commonly used but still deserve a mention. To make a copy of these dashboards, please head to our template gallery.

SEO Looker Studio Examples

Looker Studio SEO Report

seo reporting dashboard data studio Example

This report will help you visualise all the data you have available in your Google Webmaster Tools / Google Search Console. Simply connect your Search Console data and get started

CRM Looker Studio Examples


CRM Attribution Looker Dashboard

Multi channel CRM Looker Studio marketing report Example

This dashboard contains the most data sources of the list with blending together Google Analytics and CRM data (on a unique identifier) together with media data from Google Ads, Facebook Ads, LinkedIn Ads and Microsoft (Bing) Ads. The goal of this dashboard is to give your clients or your management an understanding on how paid and organic activities are contributing towards revenue and opportunities goals.

Looker Studio Examples for Organic insights


Facebook Organic Insights dashboard on Google Data Studio

This Facebook organic insights dashboard will help get an overview understanding of your audience, content performances, and many more with the following metrics

  • Followers Overtime
  • Likes
  • Reach
  • Reactions
  • Page Views – Total
  • Page Views – Unique
  • Posts
  • When Your Fans Are Online
  • Videos

We used these metrics to keep the dashboard simple and easy to use, the full list of available metrics and dimensions is available in this article.

Facebook Organic Insights Google Data Studio marketing dashboard


Linkedin Organic Insights Dashboard on Google Data Studio

This Linkedin organic insights dashboard will help get an overview understanding of your audience, content performance, and event analytics with the following metrics :

  • Visitor analytics
  • Visitor metrics
  • Update analytics
  • Update metrics
  • Updates

We used these metrics to keep the dashboard simple and easy to use, the full list of available metrics and dimensions is available in this article.

Facebook Organic Insights Google Data Studio marketing dashboard

Click here to set up your copy


Instagram Insights Dashboard on Google Data Studio

This Instagram organic insights dashboard will help get an overview understanding of your audience, content performance, and event analytics with the following metrics :

  • Insights Overview
  • Posts Reporting
  • Insights Activity

To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is in this article.

Linkedin Organic Insights Google Data Studio marketing Dashboard

Click here to set up your copy


Various real-world uses for Looker Studio dashboard examples

Looker Studio is a platform that helps businesses create and share data visualizations and dashboards. It’s designed to enable data exploration, analysis, and reporting. Here are some practical applications of Looker Studio dashboards:


1. Sales Performance 

    • Track key sales metrics like revenue, customer acquisition, and conversion rates.
    • Analyze sales trends over time and identify top-performing products or services.
    • Monitor the performance of sales teams or individual reps.


2. Marketing Campaign

    • Evaluate the effectiveness of marketing campaigns by tracking metrics like click-through rates, conversion rates, and return on ad spend (ROAS).
    • Analyze customer acquisition costs and customer lifetime value to optimize marketing strategies.


3. Customer Engagement 

    • Monitor customer interactions across various channels like website, email, and support tickets.
    • Track customer satisfaction scores (CSAT) and Net Promoter Scores (NPS) to measure customer sentiment.


4. Product Analytics

    • Analyze product usage data, including feature adoption, user engagement, and churn rates.
    • Gather feedback from user surveys and integrate it with usage data to inform product development.


5. Financial Reporting Dashboard

    • Generate financial statements like profit and loss (P&L), balance sheet, and cash flow statements.
    • Monitor key financial metrics such as revenue, expenses, profit margins, and cash flow trends.


6. Inventory and Supply Chain

    • Track inventory levels, turnover rates, and lead times.
    • Optimize supply chain operations by identifying bottlenecks and forecasting demand.


7. HR and Employee Performance

    • Monitor HR metrics like employee turnover, retention rates, and diversity statistics.
    • Evaluate individual and team performance based on key performance indicators (KPIs) and goals.


8. Website and App Analytics Dashboard

    • Analyze website traffic, user behavior, and conversion rates.
    • Identify popular content, user demographics, and traffic sources to inform content and marketing strategies.


9. Customer Support

    • Track support ticket volumes, response times, and resolution rates.
    • Monitor customer feedback and sentiment to identify areas for improvement.


10. Compliance and Risk Management

    • Monitor compliance with industry regulations and internal policies.
    • Identify potential risks and track mitigation efforts.


11. Geospatial Analytics 

    • Visualize data on a map to analyze geographical trends or distribution patterns.
    • Useful for businesses with multiple locations, or those with a strong geographical component.


12. Social Media Engagement Dashboard

    • Monitor social media metrics like followers, likes, comments, and shares.
    • Analyze sentiment analysis to gauge public sentiment towards your brand.


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Optimizing operations with Google Data Studio dashboard examples

It’s great that you’ve highlighted the benefits of Looker Studio dashboards for optimizing operations. Now, let’s delve into how these advantages can be practically applied to enhance business operations:


Ease of Use

Practical Application: Non-technical team members can create their own dashboards to track KPIs relevant to their roles. For example, a sales representative can build a dashboard to monitor their sales pipeline and track individual performance.


High Degree of Customization

Practical Application: Customize dashboards to match your company’s branding. For instance, a marketing team can align their dashboard with the company’s color scheme and add the company logo for a consistent look.



Practical Application: As business priorities evolve, easily modify the dashboard to reflect the most critical metrics. For example, a customer support team can quickly update their dashboard to focus on customer satisfaction during a service improvement initiative.



Practical Application: Enable team members to explore data on their own. For instance, a product manager can use interactive elements to drill down into user behavior data to identify areas for product improvement.



Practical Application: Handle large datasets to support decision-making at scale. For instance, a logistics company can use Looker Studio to analyze and visualize large volumes of shipping and delivery data to optimize routes and schedules.


Data Security

Practical Application: Safeguard sensitive information. For example, a finance team can create a dashboard to track financial performance while ensuring that only authorized personnel have access to sensitive financial data.


Time-saving Automation

Practical Application: Automate routine data tasks to increase efficiency. For example, a marketing team can set up automated reports to track the performance of various marketing campaigns, saving time and ensuring consistency in reporting.

Leverage Looker Studio’s API to integrate with other tools and automate workflows. For example, a data operations team can use the API to automatically update and refresh data in the dashboard from external sources.



Practical Application: Share insights with colleagues and stakeholders for collective decision-making. For example, a project manager can use Looker Studio to create a project status dashboard and share it with the team for real-time updates on project progress.


Integration with Data Connectors

Practical Application: Easily connect Looker Studio to various data sources for comprehensive analysis. For example, an e-commerce business can integrate data from platforms like Shopify, Google Analytics 4, and social media channels to gain insights into customer behavior and sales trends.

Most of the marketing platforms have their reporting UI that comes with their quirks. But instead of getting familiar with these quirks, you can easily pull data to your Google Data Studio dashboard from multiple data sources like , Facebook Ads,  Mailchimp, HubSpot, and many more similar platforms.

To help our users get the best experience, we work to bring you all the dimensions and metrics from the most popular and widely used marketing platforms. Sometimes you can also find some metrics and dimensions; that are unavailable in native platforms.


Read Also:

Power BI vs Google Data Studio in 2024: Which is better?

Looker Studio Template Gallery

Best Free Google Data Studio Templates

The Complete Guide To Connectors in Google Data Studio



Wrapping it up: Best Google Data Studio Examples

A Looker Studio marketing dashboard helps you track the dollar spent and ROI more effectively. It helps you keep in check inefficient marketing spends and channel your efforts on platforms with maximum yield.

Usually, building reports takes time and effort. You need to pull data from various sources, analyze, consolidate findings, and then report. If there are new questions, you end up repeating the process. 


Why Windsor.ai?

Windsor.ai makes both connecting and analyzing marketing data easy.


Connector quality

The reality is, no business needs data from hundreds of sources. Therefore, instead of confusing the user by building shallow connectors to hundreds of marketing platforms, we have selected the most popular platforms to build solid connectors.


Data integrity

We don’t mess up with the actual data. The field names and numbers that you will get through Windsor.ai are exactly similar to what you will see in native reporting UIs. You will get only clean data and no sampling or other nonsense.


Active community and Google partnership

Our Looker Studio product is made in direct collaboration with Google. Hence you can get a guarantee from the active Google Data Studio community that you will receive a quick solution if you ever run into a question about your dashboard.


Thanks for reading this far in this list. If you are working on a new dashboard template and would like to make it available to a larger audience, please drop us an email and we’ll include it on this list.
Last but not least: Should you encounter any issues with the dashboards or connecting the data, please contact us on the chat so we can make sure other visitors here get a great experience.

Windsor.ai for Looker Studio offers you a free 30-day trial with full access. No need to input your credit card details. Thank you!

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial