Google Looker Studio SEO Template: A Ready-To-Use Reporting Dashboard in 2024

A Google Data Studio (Looker Studio) SEO report template pulls your Google Search Console data into five ready-made pages — Overview, Keywords Performance, Landing Pages, Search Types & Devices, and Geo Analysis — so you can track clicks, impressions, CTR, and average position without building charts from scratch.

Search engine optimization (SEO) is key to website visibility for organic traffic, clicks, and conversions. When running an SEO campaign, you need to create SEO reports to track SEO KPI metrics and know whether your efforts are improving site performance — and Looker Studio (formerly known as Google Data Studio) makes this easy to do for free.

 

Looker Studio SEO Dashboard Overview

How you create an SEO reporting dashboard will depend on many things, including your target audience and SEO goals. For example, if you implement international strategies, you’ll need SEO dashboards that show the penetration of particular countries.

Within Looker Studio, there are different visualization elements for SEO reporting. Hereunder, we’ll examine key components of the Looker Studio SEO dashboard template.

 

How to use it

1. Click on this link to open the template
2. Make a copy of it (File -> Make a copy)
3. For the new data source select CREATE NEW DATA SOURCE
4. Under COMMUNITY CONNECTORS, go to EXPLORE CONNECTORS. Search for “Google Search Console by Windsor.ai” and add the connector.

 

Covered Topics

1. Overview Page

Summarizes total organic clicks, impressions, average CTR, and average position over time, giving you a single-glance view of whether your SEO is trending up or down.

2. Keywords Performance Page

Breaks performance down by search query — clicks, impressions, CTR, and position for every keyword you rank for — so you can spot your best- and worst-performing terms.

3. Landing Pages

The same metrics broken down by URL instead of query, showing which pages on your site actually earn organic traffic and which ones need work.

4. Search Types & Devices Page

Splits performance by search type (web, image, video) and device (desktop, mobile, tablet) — useful for spotting gaps between how you rank on mobile versus desktop.

5. Geo Analysis Page

A map view of clicks, impressions, and average position by country — built for tracking international SEO performance across markets.

 

Questions that can be answered by using this template

1. How is your website positioned on Google Search?
2. How many organic impressions do you have on Google Search?
3. How many organic clicks do you have on Google Search?
4. What is your CTR?
5. Which keywords perform best/worst in terms of impressions, clicks, CTR and position?
6. Which are your best/worst landing pages?
7. How do you perform by search type and device type?
8. In which countries you perform best/worst in terms of impressions, clicks, CTR and position?

How to build your own Google Search Console dashboard in Looker Studio?

Add Tables

Tables are powerful visualization tools for many important SEO KPIs, such as impressions, clicks, click-through rates (CTR), etc.

You may choose the “Landing Pages” dimension, and use the tables to track bounce rate, session, and average time on site.

To add a table, click on the “insert” button on the toolbar, and in the resulting pop-up window, select “Table.”

 

After clicking on “table,” drag and drop the table on the Looker Studio SEO dashboard. Then use the field on the right-hand menu to drag and drop the dimension and metrics you want to chart on the table.

 

You’ll then have a table that looks as follows:

 

In the table, you’ll find that “Query” is one of the Dimensions charted, while clicks, impressions and CTR are the metrics charted. The table vividly shows the keywords that make your site visible in search engine results and drive clicks.

 

Add a Time Series chart

A Time Series chart is a powerful tool to help you visualize how your KPIs change over time.

You can chart performance before and after an SEO campaign to determine the result of the optimization. You may also use time series charts to provide periodically (monthly, quarterly, etc.) SEO reports. The line graph was previously demonstrated in a basic Time Series Chart.

To add a Time Series Chart, you may use the same steps as adding a table. Click on the insert button on the toolbar and click on “Time Series” in the pop-up window.

Drag and drop the table on the SEO dashboard, then drag and drop the dimension and metrics you want to chart. The image below charts the impressions and site clicks for a designated period of time.

 

Add a Bar Chart

A bar chart is a powerful visualization tool, especially for comparing data sets. A bar chart in Looker Studio SEO dashboard templates will help you visualize your KPIs clearly.

To add a bar chart, click on “Insert” on the toolbar and then click on “Column Chart” in the pop-up window. Then draw the chart on the dashboard and add your metrics.

In the bar below, using “average position” as the metric and “country ” as the dimension, you can see the website’s average position in Google searches in different countries.

 

Add a Pie Chart

The pie chart is an excellent visualization tool that makes it easy to visualize the relationship between the parts and the whole of a variable.

In an SEO Looker Studio template, a pie chart is excellent for tracking the type of devices that your site users are using so that you can implement design changes that drive traffic and conversions.

To add a Pie Chart:

• Click the Insert button on the toolbar.
• Click “Pie chart” on the pop-up window.
• Drag and drop your chart in the dashboard, then
• add the Dimension and metrics you want to chart from the right-hand menu.

 

Add Geo Chart

A geo chart helps you to know the specific areas of the world (countries, regions, cities, etc.) that are generating traffic, sessions, and conversions for you.

If you need to increase visibility in specific regions, then you need geo charts in your SEO dashboard.

It’s also easy to add a geo chart. Navigate to Insert and click on Geo chart in the pop-up window. You can then add your dimension and metric to chart the map.

 

 

The Geo Chart above visualizes a site’s impressions and click-through rate worldwide. It shows that the site posts impressions in India and some parts of the United States but posts low CTR in these regions.

Thus, the site may need to make its titles and meta description more interesting to drive clicks.

In the Geo Chart above, the zoom level is “world.” But for a more granular chart, you can change the zoom level to continents, subcontinents, and all the way to cities.

Move to the “zoom” button at the right-hand pane to do this. You’ll find it below the “Metrics” section.

 

Clicking on it allows you to select a zoom level to narrow down the region for your Geo Chart.

 

 

Benefits of Looker Studio for Search Engine Optimization performance

Looker Studio is a versatile and powerful tool for data storytelling, particularly in the realm of SEO reporting. Its combination of user-friendliness, customization options, and integration capabilities make it a valuable asset for businesses and professionals seeking to effectively communicate their SEO performance.

1. Cost-effective Solution: Looker Studio is a free tool, making it accessible to a wide range of users without any additional cost.
2. User-Friendly Interface: Its intuitive design and user-friendly interface make it easy for individuals, even those without extensive technical expertise, to create and customize SEO dashboards and reports.
3. Tailored Reporting: The platform allows for the creation of reports that are specifically tailored to the target audience, which is crucial for effective communication of SEO insights.
4. Data Integration: Users can combine data from various sources, providing a holistic view of SEO performance. Looker Studio supports this by allowing seamless integration with Google Analytics, Search Console, BigQuery, Google Sheets, and professional SEO platforms like SE Ranking.
5. Data Visualization: The tool allows for visualization of any combination of data, making it easier to convey complex information in a more understandable format.
6. Time-Saving Automation: The automated report building and data compilation feature can save significant time and effort, especially for regularly generated reports.
7. Accessibility for Less Experienced Users: It helps individuals with less understanding of SEO data to gain strategic insights, leveling the playing field for all stakeholders.
8. Branding and Logo Integration: Users can create custom reports and dashboards that include their own branding and logo, ensuring a consistent and professional appearance

 

Some useful webinars

1. Google Data Studio Advanced SEO Tricks

2. Google Data Studio Structuring SEO Data Tips & Tricks

3. SEO Tactic Reporting In Looker Studio

 

 

Prerequisites for creating Looker Studio SEO dashboards

To start using SEO dashboards in Looker Studio, you need the following:

• A Looker Studio account.
• Be in one of the supported countries.

It’s unsupported in only a handful of countries – The People’s Republic of China, Iran, Iraq, Crimea, North Korea, Syria, and Cuba.

 

 

How to Build an SEO Report Template in Looker Studio?

You need a Google account to log into Looker Studio and explore the Looker Studio dashboard. You may use the same account as your Analytics, Google Search Console, etc.

After logging in, you’ll find that the dashboard is similar to Google Docs, Sheets, or Drive.

The “Reports” tab is where you can access all your reports. The “Data Sources” tab is where you’ll find the connections you created between Looker Studio and your data sources.

The “Explorer” tab lets you tweak a chart without modifying the report used in making it.

That said, to start creating SEO dashboards and reports using Looker Studio, implement the following steps:

 

Step 1: Click “+ Create” to start a report

To connect to a data source, move to the top of the right-hand side navigation panel and click the “+ Create” button.

 

Step 2: Click “Data Source”

Then click “Data source” on the window that pops up when you click create.

 

Then you can connect to 20+ Google Connectors, including Google Analytics, Google Ads, Google Sheets, BigQuery, AppSheet, File Upload (for CSV files), MySQL, Google Search Console, YouTube Analytics, and more.

You may also connect with 800-1,200+ “partner connectors” (the exact count shifts as Google periodically updates the gallery), which are connectors built and supported by Looker Studio partners. These include Facebook Ads, PageSpeed Insights, Google Ads, Mailchimp, Semrush, Google My Business (GMB), HubSpot, eBay, etc.

Use the following links to find the right connectors:

• Google Analytics
• Google Search Console
• Google my Business
• PageSpeed Insights

 

Google Search Console offers the most comprehensive SEO datasets for websites. So, to create your SEO dashboard, you may choose to connect to the “Google Search Console” in the Google connectors section.

However, if you connect to Goole Search Console directly, you’ll have to create every element of your dashboard , which may be cumbersome and time-consuming.

You can make the process easy for yourself by using a Looker Studio SEO dashboard template from a third-party connector. The Windsor.ai connector offers one of the most comprehensive SEO dashboards for Looker Studio.

In the search panel, type “Windsor.”

 

There’s a shortcut to using the Windsor.ai connector for creating attractive SEO dashboards within Looker Studio.

Open the SEO reporting template by Windsor.ai.

Click on the three-dot icon at the top right corner of the page, and click “Make a copy.”

 

A pop-up window opens titled “Copy this report.” In the “New Data Source” field, select “New Data Source.”

 

Then you can type “Windsor” in the search panel to connect.

 

 

Step 3: Connect to the Windsor connector

Under the “Partner Connector,” search for and select “Google Search Console.”

 

Step 4: Give Windsor access

You’ll then be prompted to give access to Windsor.ai. Click the “Authorize” button to grant access.

 

Step 5: Grant access to your Google Search Console account

In the window that pops up, click the “Grant Search Console Access” button.

 

In the new pop-up window, select the appropriate account and continue. Then click “Finish.”

 

Step 6: Complete the connection

Navigate to the top right corner of the page for the “Connect” button and click it.

 

Your data in Google Search Console will then be loaded in Looker Studio. Your data will be presented as a table, listing every field in your Search Console account.

 

 

Then hit the “Create Report” button at the top right corner of the page to start your report.

 

It’ll load the Windsor SEO dashboard template.

 

 

Adding Semrush data to your SEO report

Google Search Console covers your own site’s organic performance, but many SEO teams also track competitor and keyword-research data through Semrush. Windsor.ai connects to Semrush the same way it connects to Search Console, so you can blend both data sources into the same Looker Studio report instead of switching between platforms.

To add it, follow the same steps as the Google Search Console connector above, but search for “Semrush” instead when selecting your partner connector in Looker Studio.

Limitations of Looker Studio SEO Dashboard template

Looker Studio is a great tool for SEO visualization and reporting. However, it comes with some limitations. These include:

 

• It limits the number of charts per report

Looker Studio limits the number of charts you can use to report your SEO metrics. This may not be an issue with startups. But it will be a big issue for large organizations that run large campaigns with layers of metrics and supermetrics for SEO to track and measure.

• It has a limited display

A crucial limitation when visualizing SEO KPI in the Looker Studio platform is that it does not display year-over-year trends. Leading SEO agencies like SeoProfy use additional tools to track and compare historical data trends effectively.

• It is not a BI tool

Looker Studio is, at best, a reporting tool that allows users to create beautiful reports, like SEO monthly reports. However, it lacks the advanced BI capabilities of tools like Tableau and Power BI.

For example, Looker Studio lacks advanced visualization. It also lacks the SUMX feature for summing columns and rows.

• Auto-refresh requires Looker Studio Pro

Looker Studio does offer native auto-refresh for dashboards, but it’s limited to Looker Studio Pro reports and organizations. On the free tier, dashboards refresh when a viewer opens them or when the underlying data source’s freshness setting triggers a pull — not on a fully automatic schedule.

Third-party browser extensions can simulate auto-refresh on the free tier if you need it without upgrading.

• Slow live connection

Using the Looker Studio live connection can be frustrating because of its low speed. When queries get more complex and data sources become more varied, the platform begins to lag.

• API automation is limited to report/asset management

Looker Studio does publish APIs (including a Linking API and an Embedding API), but they’re built for managing reports, data sources, and permissions programmatically — not for automating the underlying data refresh or delivery itself. You can schedule reports to be emailed on a recurring basis, but deeper automation still typically means pairing Looker Studio with a connector like Windsor.ai that handles the data pipeline.

 

Conclusions

If you need to create an SEO report, Looker Studio is one free tool to use. A Looker Studio SEO dashboard is a tool to visualize your SEO metrics and KPIs to know the success of your SEO campaign. One of the easiest ways to connect your SEO marketing data to Looker Studio is using a Windsor.ai connector.

 

 

However, as mentioned earlier, Looker Studio has some limitations, especially around advanced visualizations and BI capabilities compared to dedicated tools. If you’d rather connect to an advanced visualization tool like Tableau and Power BI, Windsor.ai is also one of the best connectors you’ll find.

Windsor.ai gives a better way to integrate your data for analysis, visualization, and reporting. With Widsor.ai, you’ll get:

• Excellent support for a wide range of data sources, including Google and non-Google sources

• Advanced SEO metrics visualizations

• Real-time data migration for real-time views and reports

• Data automation to save you time

Interestingly, Windsor.ai is very easy to use and does not require you to code. It also has a free forever plan.