Looker Studio Instagram Insights Overview Report

You can copy our free Looker Studio Instagram Insights Overview Report here. But if you need some tips to get started, keep reading!

Just curious: how do you decide what to post on your business account on Instagram?

There are a ton of formats to choose from. You can go with photos, videos, stories, or IGTV. Not to mention the unlimited options you have when it comes to the creative.

Creating content for Instagram takes lots of time (especially, if you’re committed to posting frequently). So unless you know what works best for your business and audience, you’re wasting your time.

This is where Instagram Insights comes in handy.

Instagram Insights will help you figure out:

Who your followers are
What types of content do they prefer
Whether your Insta posts are working

In this post, we’ll show you how to quickly create a dashboard in Looker Studio using Windsor.ai’s Instagram connector

You can use the insights from this template to improve your content strategy, optimize your campaigns, and grow your business account.

So, without further ado…?

Instagram Insights Looker Studio Report:

This Instagram Insights Looker studio report helps you to get started with this. There are currently three pages available in the report:

Insights Overview
Posts Reporting
Insights Activity

To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is further down below in this article.

Connecting your data To Looker Data studio

The process to set up this dashboard shouldn’t take more than 2 minutes. Before you get started please make sure that you have your admin access to at least one Instagram page through your Facebook business account. During the installation, you will be asked to log in with your Facebook username and password.

Setting up the Looker Studio connector and dashboard

Configure the Looker Studio Connector: Instagram Insights
Once you have added your API key click Finish
Back in Looker Studio click CREATE REPORT

To get other channels connected and visualised please check out our Template Gallery.

Instagram Insights metrics and dimensions available for streaming into Looker Studio

Connect your data

name	type	description
Account ID	TEXT	Alias for Instagram user ID
Account Name	TEXT	Instagram user name
Age group name	TEXT	age group name
Number of followers of a age group	NUMERIC	The lifetime number of an Instagram profile followers who belong to a age group
Number of followers from a city	NUMERIC	The lifetime number of an Instagram profile followers from a city
Audience Country Name	COUNTRY	Follower's country code
Number of followers from a country	NUMERIC	The lifetime number of an Instagram profile followers from a country
Gender/Age group name	TEXT	Gender/age group name
Number of followers of a gender/age group	NUMERIC	The lifetime number of an Instagram profile followers who belong to a gender/age group
Gender group name	TEXT	Gender group name
Number of followers of a gender group	NUMERIC	The lifetime number of an Instagram profile followers who belong to a gender group
Locale name	TEXT	Follower's locale name (language code + country code)
Number of followers for a locale	NUMERIC	The lifetime number of an Instagram profile followers with a locale
Instagram profile (account) biography	TEXT	Instagram profile (account) biography
Carousel album engagement	NUMERIC	Total number of likes and comments on the carousel album
Carousel album impressions	NUMERIC	Total number of times the carousel album has been seen
Carousel album reach	NUMERIC	Total number of unique Instagram accounts that have seen the carousel album
Carousel album saved	NUMERIC	Total number of unique accounts that have saved the carousel album
Carousel album video views	NUMERIC	Total number of unique Instagram accounts that have viewed video within the carousel album.
City	TEXT	Follower's city
Total clicks	NUMERIC	Total number of taps on directions, call, text message, website links in the Instagram user's profile within a day
Date	DATE	Date
Email contacts (1 day)	NUMERIC	Total number of taps on the email link in the Instagram user's profile within a day
The current latest date of a lifetime period	DATE	The current latest date for lifetime metrics
New followers (1 day)	NUMERIC	Total number of new followers within a day. Not available on users with fewer than 100 followers.
Profile followers	NUMERIC	Total number of unique accounts following this profile
Profile follows	NUMERIC	Total number of accounts this profile is following
Get directions clicks (1 day)	NUMERIC	Total number of taps on the directions link in the Instagram user's profile within a day.
Alias for Impressions (1 day)	NUMERIC	Alias for Impressions (1 day)
Impressions (1 day)	NUMERIC	Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views.
Legacy Instagram user ID	TEXT	Legacy Instagram user ID
Media caption	TEXT	Caption of the post
Comments count	NUMERIC	Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.
Profile media count	NUMERIC	Total number of media for this profile
Media engagement	NUMERIC	Sum of like_count, comments_count and saved counts on the Instagram media object
Media ID	TEXT	Media object ID.
Media impressions	NUMERIC	Total number of times the Instagram media object has been seen
Media comments enabled	TEXT	Whether or not the comments are enabled
Media Like Count	NUMERIC	Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments.
Media permalink	TEXT	URL of the post on Instagram
Media product type	TEXT	Surface where the media is published. Can be AD, FEED, IGTV, or STORY
Media reach	NUMERIC	Total number of unique Instagram accounts that have seen the Instagram media object.
Media saved	NUMERIC	Total number of unique Instagram accounts that have saved the Instagram media object
Media shortcode	TEXT	Shortcode of the post on Instagram
Video thumbnail URL	IMAGE_URL	URL of the video thumbnail
Media type	TEXT	Type of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM, REEL)
Media URL	IMAGE_URL	URL of the media object
Media video views	NUMERIC	Total number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen.
Instagram profile (account) name	TEXT	Instagram profile (account) name
Phone call clicks (1 day)	NUMERIC	Total number of taps on the call link in Instagram user's profile within a day
Profile views (1 day)	NUMERIC	Total number of users who have viewed the Instagram user's profile within a day
Alias for Profile reach (1 day)	NUMERIC	Alias for Profile reach (1 day)
Profile reach (1 day)	NUMERIC	Total number of unique users who have viewed at least one of the Instagram user's Instagram Media
Story exits	NUMERIC	Number of times someone exited the story
Story ID	TEXT	Story ID
Story impressions	NUMERIC	Total number of times the story has been seen
Permanent URL to the media.	TEXT	Total number of taps to see this story's previous photo or video
Story reach	NUMERIC	Total number of unique accounts that have seen the story
Story replies	NUMERIC	Total number of replies to the story
Story taps back	NUMERIC	Total number of taps to see this story's previous photo or video
Story taps forward	NUMERIC	Total number of taps to see this story's next photo or video
Text message clicks (1 day)	NUMERIC	Total number of taps on the text message link in the Instagram user's profile within a day
Media created	TIMESTAMP	Date and time when media was added
Instagram user ID	TEXT	Instagram user ID
Instagram user name (alias)	TEXT	Alias for Instagram user name
Instagram user name	TEXT	Instagram user name
Linked website	TEXT	Link to your website that is displayed on your Instagram profile page
Linked website clicks (1 day)	NUMERIC	Total number of taps on the website link in the Instagram user's profile