Looker Studio Instagram Insights Overview Report

Copy this free Looker Studio Instagram Insights report to get a working dashboard in under a minute. It’s built on your own connected Instagram account’s Insights data and covers three pages: Insights Overview, Posts Reporting, and Insights Activity.

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What’s in the report

Insights Overview

A top-level view of account growth and reach over your selected date range, follower count, impressions, and profile visits, so you can see the trend before digging into individual posts.

Posts Reporting

A per-post breakdown, letting you compare captions, media types, likes, comments, and reach side by side to see which content actually performs.

Insights Activity

A day-by-day activity view for spotting spikes or drops in engagement tied to specific posting days or campaigns.

Connecting your own data

This template pulls from Windsor.ai’s Instagram connector. If you haven’t connected your account yet, see how to connect Instagram to Looker Studio for the setup steps, then swap in your own data source once you’ve copied the report above.

Tracking a competitor or public account instead of your own? See the Instagram Public to Looker Studio connector, no login to that account required.

FAQs

Can I track Instagram performance alongside other marketing channels?

Yes! With tools like Windsor.ai and Looker Studio, you can combine Instagram Insights with data from other sources to get a full-funnel performance overview. Explore Windsor’s Free Marketing Template Gallery for ideas.

What are the benefits of using Looker Studio with Instagram Insights?

It allows you to visualize your performance metrics in real time, customize your dashboard, and gain actionable insights for improving post engagement, follower growth, and content performance.

Do I need a paid plan to use Windsor.ai with Looker Studio?

This Instagram Insights for Looker Studio template is absolutely free to use. The fees might apply only when you use Windsor.ai’s data connectors for automated data syncing. You can get started with a free 30-day trial, which gives you access to key features and the Instagram Insights connector. After that, explore pricing options based on your needs.

How can I better understand who my followers are on Instagram?

Understanding your audience is key to optimizing your content. Instagram Insights provides a good overview, but if you’re looking for more ways to learn about who your followers are, including how to find and analyze them, check out this helpful guide. It covers additional tools and strategies beyond Instagram’s built-in analytics.

What if I manage multiple Instagram accounts?

As long as you have admin access through your Facebook Business Manager, you can connect and report on multiple Instagram accounts using the same Looker Studio setup. Just duplicate and adapt the report for each account.