Data Studio Instagram Insights Overview Report

instagram insights data studio report

You can copy our free Data Studio Instagram Insights Overview Report here. But if you need some tips to get started, keep reading!

Just curious: how do you decide what to post on your business account on Instagram? 

There are a ton of formats to choose from. You can go with photos, videos, stories, or IGTV. Not to mention the unlimited options you have when it comes to the creative.

Creating content for Instagram takes lots of time (especially, if you’re committed to posting frequently). So unless you know what works best for your business and audience, you’re wasting your time.

This is where Instagram Insights comes in handy.

Instagram Insights will help you figure out:

  • Who your followers are
  • What types of content do they prefer
  • Whether your Insta posts are working

In this post, we’ll show you how to quickly create a dashboard in Google Data Studio using Windsor.ai’s Instagram connector

You can use the insights from this template to improve your content strategy, optimize your campaigns, and grow your business account.

So, without further ado…?

Instagram Insights Google Data studio Report:

This Instagram Insights Google Data studio report helps you to get started with this. There are currently three pages available in the report:

  • Insights Overview
  • Posts Reporting
  • Insights Activity

To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is further down below in this article.

Connecting your data To Google Data studio

The process to set up this dashboard shouldn’t take more than 2 minutes. Before you get started please make sure that you have your admin access to at least one Instagram page through your Facebook business account. During the installation, you will be asked to log in with your Facebook username and password.

 

Setting up the Data Studio connector and dashboard

  1. Configure the Google Data Studio Connector: Instagram Insights
  2. Once you have added your API key click Finish
  3. Back in Data Studio click CREATE REPORT

 

Available metrics and dimensions in this dashboard

NameTypeDescription
Account IDTEXTAlias for Instagram user ID
Account NameTEXTInstagram user name
Number of followers from a cityNUMERICThe lifetime number of an Instagram profile followers from a city
Audience Country NameTEXTFollower's country code
Number of followers from a countryNUMERICThe lifetime number of an Instagram profile followers from a country
Gender/Age group nameTEXTGender/age group name
Number of followers of a gender/age groupNUMERICThe lifetime number of an Instagram profile followers who belong to a gender/age group
Locale nameTEXTFollower's locale name (language code + country code)
Number of followers for a localeNUMERICThe lifetime number of an Instagram profile followers with a locale
Instagram profile (account) biographyTEXTInstagram profile (account) biography
Carousel album engagementNUMERICTotal number of likes and comments on the carousel album
Carousel album impressionsNUMERICTotal number of times the carousel album has been seen
Carousel album reachNUMERICTotal number of unique Instagram accounts that have seen the carousel album
Carousel album savedNUMERICTotal number of unique accounts that have saved the carousel album
Carousel album video viewsNUMERICTotal number of unique Instagram accounts that have viewed video within the carousel album.
CityTEXTFollower's city
Total clicksNUMERICTotal number of taps on directions, call, text message, website links in the Instagram user's profile within a day
DateDATEDate
Email contacts (1 day)NUMERICTotal number of taps on the email link in the Instagram user's profile within a day
The current latest date of a lifetime periodDATEThe current latest date for lifetime metrics
New followers (1 day)NUMERICTotal number of new followers within a day. Not available on users with fewer than 100 followers.
Profile followersNUMERICTotal number of unique accounts following this profile
Profile followsNUMERICTotal number of accounts this profile is following
Get directions clicks (1 day)NUMERICTotal number of taps on the directions link in the Instagram user's profile within a day.
Alias for Impressions (1 day)NUMERICAlias for Impressions (1 day)
Impressions (1 day)NUMERICTotal number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views.
Legacy Instagram user IDTEXTLegacy Instagram user ID
Media captionTEXTCaption of the post
Comments countNUMERICCount of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.
Profile media countNUMERICTotal number of media for this profile
Media engagementNUMERICSum of like_count, comments_count and saved counts on the Instagram media object
Media IDTEXTMedia object ID.
Media impressionsNUMERICTotal number of times the Instagram media object has been seen
Media comments enabledTEXTWhether or not the comments are enabled
Media Like CountNUMERICCount of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments.
Media permalinkTEXTURL of the post on Instagram
Media product typeTEXTSurface where the media is published. Can be AD, FEED, IGTV, or STORY
Media reachNUMERICTotal number of unique Instagram accounts that have seen the Instagram media object.
Media savedNUMERICTotal number of unique Instagram accounts that have saved the Instagram media object
Media shortcodeTEXTShortcode of the post on Instagram
Video thumbnail URLTEXTURL of the video thumbnail
Media typeTEXTType of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM)
Media URLTEXTURL of the media object
IGTV video titleTEXTTitle of IGTV media object
Media video viewsNUMERICTotal number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen.
Instagram profile (account) nameTEXTInstagram profile (account) name
Phone call clicks (1 day)NUMERICTotal number of taps on the call link in Instagram user's profile within a day
Profile views (1 day)NUMERICTotal number of users who have viewed the Instagram user's profile within a day
Alias for Profile reach (1 day)NUMERICAlias for Profile reach (1 day)
Profile reach (1 day)NUMERICTotal number of unique users who have viewed at least one of the Instagram user's Instagram Media
Story exitsNUMERICNumber of times someone exited the story
Story IDTEXTStory ID
Story impressionsNUMERICTotal number of times the story has been seen
Permanent URL to the media.TEXTTotal number of taps to see this story's previous photo or video
Story reachNUMERICTotal number of unique accounts that have seen the story
Story repliesNUMERICTotal number of replies to the story
Story taps backNUMERICTotal number of taps to see this story's previous photo or video
Story taps forwardNUMERICTotal number of taps to see this story's next photo or video
Text message clicks (1 day)NUMERICTotal number of taps on the text message link in the Instagram user's profile within a day
Media createdTIMESTAMPDate and time when media was added
Instagram user IDTEXTInstagram user ID
Instagram user name (alias)TEXTAlias for Instagram user name
Instagram user nameTEXTInstagram user name
Linked websiteTEXTLink to your website that is displayed on your Instagram profile page
Linked website clicks (1 day)NUMERICTotal number of taps on the website link in the Instagram user's profile

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