Looker Studio Instagram Insights Overview Report

You can copy our free Looker Studio Instagram Insights Overview Report here. But if you need some tips to get started, keep reading!

Just curious: how do you decide what to post on your business account on Instagram?

There are a ton of formats to choose from. You can go with photos, videos, stories, or IGTV. Not to mention the unlimited options you have when it comes to the creative.

Creating content for Instagram takes lots of time (especially, if you’re committed to posting frequently). So unless you know what works best for your business and audience, you’re wasting your time.

This is where Instagram Insights comes in handy.

Instagram Insights will help you figure out:

Who your followers are
What types of content do they prefer
Whether your Insta posts are working

In this post, we’ll show you how to quickly create a dashboard in Looker Studio using Windsor.ai’s Instagram connector.

You can use the insights from this template to improve your content strategy, optimize your campaigns, and grow your business account.

So, without further ado…?

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Instagram Insights Looker Studio Report:

This Instagram Insights Looker studio report helps you to get started with this. There are currently three pages available in the report:

Insights Overview
Posts Reporting
Insights Activity

To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is further down below in this article.

Connecting your data To Looker Data studio

The process to set up this dashboard shouldn’t take more than 2 minutes. Before you get started please make sure that you have your admin access to at least one Instagram page through your Facebook business account. During the installation, you will be asked to log in with your Facebook username and password.

Setting up the Looker Studio connector and dashboard

Configure the Looker Studio Connector: Instagram Insights
Once you have added your API key click Finish
Back in Looker Studio click CREATE REPORT
Now your Instagram dashboard is set up

To get other channels connected and visualised please check out our Free Marketing Template Gallery.

FAQs

Can I track Instagram performance alongside other marketing channels?

Yes! With tools like Windsor.ai and Looker Studio, you can combine Instagram Insights with data from other sources to get a full-funnel performance overview. Explore Windsor’s Free Marketing Template Gallery for ideas.

What are the benefits of using Looker Studio with Instagram Insights?

It allows you to visualize your performance metrics in real time, customize your dashboard, and gain actionable insights for improving post engagement, follower growth, and content performance.

Do I need a paid plan to use Windsor.ai with Looker Studio?

This Instagram Insights for Looker Studio template is absolutely free to use. The fees might apply only when you use Windsor.ai’s data connectors for automated data syncing. You can get started with a free 30-day trial, which gives you access to key features and the Instagram Insights connector. After that, explore pricing options based on your needs.

How can I better understand who my followers are on Instagram?

Understanding your audience is key to optimizing your content. Instagram Insights provides a good overview, but if you’re looking for more ways to learn about who your followers are, including how to find and analyze them, check out this helpful guide. It covers additional tools and strategies beyond Instagram’s built-in analytics.

What if I manage multiple Instagram accounts?

As long as you have admin access through your Facebook Business Manager, you can connect and report on multiple Instagram accounts using the same Looker Studio setup. Just duplicate and adapt the report for each account.