You can copy our free Looker Studio Instagram Insights Overview Report here. But if you need some tips to get started, keep reading!
Just curious: how do you decide what to post on your business account on Instagram?
There are a ton of formats to choose from. You can go with photos, videos, stories, or IGTV. Not to mention the unlimited options you have when it comes to the creative.
Creating content for Instagram takes lots of time (especially, if you’re committed to posting frequently). So unless you know what works best for your business and audience, you’re wasting your time.
This is where Instagram Insights comes in handy.
Instagram Insights will help you figure out:
- Who your followers are
- What types of content do they prefer
- Whether your Insta posts are working
In this post, we’ll show you how to quickly create a dashboard in Looker Studio using Windsor.ai’s Instagram connector
You can use the insights from this template to improve your content strategy, optimize your campaigns, and grow your business account.
So, without further ado…?
Instagram Insights Looker Studio Report:
This Instagram Insights Looker studio report helps you to get started with this. There are currently three pages available in the report:
- Insights Overview
- Posts Reporting
- Insights Activity
To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is further down below in this article.
Connecting your data To Looker Data studio
The process to set up this dashboard shouldn’t take more than 2 minutes. Before you get started please make sure that you have your admin access to at least one Instagram page through your Facebook business account. During the installation, you will be asked to log in with your Facebook username and password.
Setting up the Looker Studio connector and dashboard
- Configure the Looker Studio Connector: Instagram Insights
- Once you have added your API key click Finish
- Back in Looker Studio click CREATE REPORT
To get other channels connected and visualised please check out our Template Gallery.
You Should check out: Connect Instagram Insights to Snowflake Looker Studio Facebook Page Insights Overview Report Template Connect Instagram to BigQuery in Minutes Free Google Data Studio Templates in 2023 Connect Instagram to Google Sheets Instagram Insights Google Data Studio Connector HubSpot CRM Google Data Studio Connector Best Free & Paid Looker Studio Connectors in 2023 9 Best Looker Studio Example Dashboards And Reports Looker Vs Power BI: Compare Business Intelligence ToolsInstagram Insights metrics and dimensions available for streaming into Looker Studio
name type description Account ID TEXT Alias for Instagram user ID Account Name TEXT Instagram user name Age group name TEXT age group name Number of followers of a age group NUMERIC The lifetime number of an Instagram profile followers who belong to a age group Number of followers from a city NUMERIC The lifetime number of an Instagram profile followers from a city Audience Country Name COUNTRY Follower's country code Number of followers from a country NUMERIC The lifetime number of an Instagram profile followers from a country Gender/Age group name TEXT Gender/age group name Number of followers of a gender/age group NUMERIC The lifetime number of an Instagram profile followers who belong to a gender/age group Gender group name TEXT Gender group name Number of followers of a gender group NUMERIC The lifetime number of an Instagram profile followers who belong to a gender group Locale name TEXT Follower's locale name (language code + country code) Number of followers for a locale NUMERIC The lifetime number of an Instagram profile followers with a locale Instagram profile (account) biography TEXT Instagram profile (account) biography Carousel album engagement NUMERIC Total number of likes and comments on the carousel album Carousel album impressions NUMERIC Total number of times the carousel album has been seen Carousel album reach NUMERIC Total number of unique Instagram accounts that have seen the carousel album Carousel album saved NUMERIC Total number of unique accounts that have saved the carousel album Carousel album video views NUMERIC Total number of unique Instagram accounts that have viewed video within the carousel album. City TEXT Follower's city Total clicks NUMERIC Total number of taps on directions, call, text message, website links in the Instagram user's profile within a day Date DATE Date Email contacts (1 day) NUMERIC Total number of taps on the email link in the Instagram user's profile within a day The current latest date of a lifetime period DATE The current latest date for lifetime metrics New followers (1 day) NUMERIC Total number of new followers within a day. Not available on users with fewer than 100 followers. Profile followers NUMERIC Total number of unique accounts following this profile Profile follows NUMERIC Total number of accounts this profile is following Get directions clicks (1 day) NUMERIC Total number of taps on the directions link in the Instagram user's profile within a day. Alias for Impressions (1 day) NUMERIC Alias for Impressions (1 day) Impressions (1 day) NUMERIC Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views. Legacy Instagram user ID TEXT Legacy Instagram user ID Media caption TEXT Caption of the post Comments count NUMERIC Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. Profile media count NUMERIC Total number of media for this profile Media engagement NUMERIC Sum of like_count, comments_count and saved counts on the Instagram media object Media ID TEXT Media object ID. Media impressions NUMERIC Total number of times the Instagram media object has been seen Media comments enabled TEXT Whether or not the comments are enabled Media Like Count NUMERIC Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments. Media permalink TEXT URL of the post on Instagram Media product type TEXT Surface where the media is published. Can be AD, FEED, IGTV, or STORY Media reach NUMERIC Total number of unique Instagram accounts that have seen the Instagram media object. Media saved NUMERIC Total number of unique Instagram accounts that have saved the Instagram media object Media shortcode TEXT Shortcode of the post on Instagram Video thumbnail URL IMAGE_URL URL of the video thumbnail Media type TEXT Type of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM, REEL) Media URL IMAGE_URL URL of the media object Media video views NUMERIC Total number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen. Instagram profile (account) name TEXT Instagram profile (account) name Phone call clicks (1 day) NUMERIC Total number of taps on the call link in Instagram user's profile within a day Profile views (1 day) NUMERIC Total number of users who have viewed the Instagram user's profile within a day Alias for Profile reach (1 day) NUMERIC Alias for Profile reach (1 day) Profile reach (1 day) NUMERIC Total number of unique users who have viewed at least one of the Instagram user's Instagram Media Story exits NUMERIC Number of times someone exited the story Story ID TEXT Story ID Story impressions NUMERIC Total number of times the story has been seen Permanent URL to the media. TEXT Total number of taps to see this story's previous photo or video Story reach NUMERIC Total number of unique accounts that have seen the story Story replies NUMERIC Total number of replies to the story Story taps back NUMERIC Total number of taps to see this story's previous photo or video Story taps forward NUMERIC Total number of taps to see this story's next photo or video Text message clicks (1 day) NUMERIC Total number of taps on the text message link in the Instagram user's profile within a day Media created TIMESTAMP Date and time when media was added Instagram user ID TEXT Instagram user ID Instagram user name (alias) TEXT Alias for Instagram user name Instagram user name TEXT Instagram user name Linked website TEXT Link to your website that is displayed on your Instagram profile page Linked website clicks (1 day) NUMERIC Total number of taps on the website link in the Instagram user's profile