You can copy our free Data Studio Instagram Insights Overview Report here. But if you need some tips to get started, keep reading!
Just curious: how do you decide what to post on your business account on Instagram?
There are a ton of formats to choose from. You can go with photos, videos, stories, or IGTV. Not to mention the unlimited options you have when it comes to the creative.
Creating content for Instagram takes lots of time (especially, if you’re committed to posting frequently). So unless you know what works best for your business and audience, you’re wasting your time.
This is where Instagram Insights comes in handy.
Instagram Insights will help you figure out:
- Who your followers are
- What types of content do they prefer
- Whether your Insta posts are working
In this post, we’ll show you how to quickly create a dashboard in Google Data Studio using Windsor.ai’s Instagram connector
You can use the insights from this template to improve your content strategy, optimize your campaigns, and grow your business account.
So, without further ado…?
Instagram Insights Google Data studio Report:
This Instagram Insights Google Data studio report helps you to get started with this. There are currently three pages available in the report:
- Insights Overview
- Posts Reporting
- Insights Activity
To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is further down below in this article.
Connecting your data To Google Data studio
The process to set up this dashboard shouldn’t take more than 2 minutes. Before you get started please make sure that you have your admin access to at least one Instagram page through your Facebook business account. During the installation, you will be asked to log in with your Facebook username and password.
Setting up the Data Studio connector and dashboard
- Configure the Google Data Studio Connector: Instagram Insights
- Once you have added your API key click Finish
- Back in Data Studio click CREATE REPORT
Available metrics and dimensions in this dashboard
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Alias for Instagram user ID |
| Account Name | TEXT | Instagram user name |
| Number of followers from a city | NUMERIC | The lifetime number of an Instagram profile followers from a city |
| Audience Country Name | TEXT | Follower's country code |
| Number of followers from a country | NUMERIC | The lifetime number of an Instagram profile followers from a country |
| Gender/Age group name | TEXT | Gender/age group name |
| Number of followers of a gender/age group | NUMERIC | The lifetime number of an Instagram profile followers who belong to a gender/age group |
| Locale name | TEXT | Follower's locale name (language code + country code) |
| Number of followers for a locale | NUMERIC | The lifetime number of an Instagram profile followers with a locale |
| Instagram profile (account) biography | TEXT | Instagram profile (account) biography |
| Carousel album engagement | NUMERIC | Total number of likes and comments on the carousel album |
| Carousel album impressions | NUMERIC | Total number of times the carousel album has been seen |
| Carousel album reach | NUMERIC | Total number of unique Instagram accounts that have seen the carousel album |
| Carousel album saved | NUMERIC | Total number of unique accounts that have saved the carousel album |
| Carousel album video views | NUMERIC | Total number of unique Instagram accounts that have viewed video within the carousel album. |
| City | TEXT | Follower's city |
| Total clicks | NUMERIC | Total number of taps on directions, call, text message, website links in the Instagram user's profile within a day |
| Date | DATE | Date |
| Email contacts (1 day) | NUMERIC | Total number of taps on the email link in the Instagram user's profile within a day |
| The current latest date of a lifetime period | DATE | The current latest date for lifetime metrics |
| New followers (1 day) | NUMERIC | Total number of new followers within a day. Not available on users with fewer than 100 followers. |
| Profile followers | NUMERIC | Total number of unique accounts following this profile |
| Profile follows | NUMERIC | Total number of accounts this profile is following |
| Get directions clicks (1 day) | NUMERIC | Total number of taps on the directions link in the Instagram user's profile within a day. |
| Alias for Impressions (1 day) | NUMERIC | Alias for Impressions (1 day) |
| Impressions (1 day) | NUMERIC | Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views. |
| Legacy Instagram user ID | TEXT | Legacy Instagram user ID |
| Media caption | TEXT | Caption of the post |
| Comments count | NUMERIC | Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. |
| Profile media count | NUMERIC | Total number of media for this profile |
| Media engagement | NUMERIC | Sum of like_count, comments_count and saved counts on the Instagram media object |
| Media ID | TEXT | Media object ID. |
| Media impressions | NUMERIC | Total number of times the Instagram media object has been seen |
| Media comments enabled | TEXT | Whether or not the comments are enabled |
| Media Like Count | NUMERIC | Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments. |
| Media permalink | TEXT | URL of the post on Instagram |
| Media product type | TEXT | Surface where the media is published. Can be AD, FEED, IGTV, or STORY |
| Media reach | NUMERIC | Total number of unique Instagram accounts that have seen the Instagram media object. |
| Media saved | NUMERIC | Total number of unique Instagram accounts that have saved the Instagram media object |
| Media shortcode | TEXT | Shortcode of the post on Instagram |
| Video thumbnail URL | TEXT | URL of the video thumbnail |
| Media type | TEXT | Type of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM) |
| Media URL | TEXT | URL of the media object |
| IGTV video title | TEXT | Title of IGTV media object |
| Media video views | NUMERIC | Total number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen. |
| Instagram profile (account) name | TEXT | Instagram profile (account) name |
| Phone call clicks (1 day) | NUMERIC | Total number of taps on the call link in Instagram user's profile within a day |
| Profile views (1 day) | NUMERIC | Total number of users who have viewed the Instagram user's profile within a day |
| Alias for Profile reach (1 day) | NUMERIC | Alias for Profile reach (1 day) |
| Profile reach (1 day) | NUMERIC | Total number of unique users who have viewed at least one of the Instagram user's Instagram Media |
| Story exits | NUMERIC | Number of times someone exited the story |
| Story ID | TEXT | Story ID |
| Story impressions | NUMERIC | Total number of times the story has been seen |
| Permanent URL to the media. | TEXT | Total number of taps to see this story's previous photo or video |
| Story reach | NUMERIC | Total number of unique accounts that have seen the story |
| Story replies | NUMERIC | Total number of replies to the story |
| Story taps back | NUMERIC | Total number of taps to see this story's previous photo or video |
| Story taps forward | NUMERIC | Total number of taps to see this story's next photo or video |
| Text message clicks (1 day) | NUMERIC | Total number of taps on the text message link in the Instagram user's profile within a day |
| Media created | TIMESTAMP | Date and time when media was added |
| Instagram user ID | TEXT | Instagram user ID |
| Instagram user name (alias) | TEXT | Alias for Instagram user name |
| Instagram user name | TEXT | Instagram user name |
| Linked website | TEXT | Link to your website that is displayed on your Instagram profile page |
| Linked website clicks (1 day) | NUMERIC | Total number of taps on the website link in the Instagram user's profile |
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