Free PPC Dashboard Report Templates

At, we strive to make free PPC marketing reporting as effortless as possible for our users.

These free and customizable PPC templates will assist you in visualizing your data for easy reporting and analysis.

All the PPC dashboard report templates have easy-to-follow instructions.

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What Is a PPC Dashboard?

A PPC (Pay-Per-Click) dashboard is a visual representation of key performance indicators (KPIs) and metrics related to a PPC campaign. It provides a consolidated view of various elements of the campaign, offering quick insights into the effectiveness of paid search strategies.

A typical PPC report has similar goals where you want to show how your marketing efforts are driving more leads and traffic- the look of the metrics is slightly different

  • Individual device performance
  • Ad performance
  • Overall PPC performance
  • Quality score
  • Keyword performance
  • Cost per conversion
  • Impression share
  • Click-through rates
  • Overall cost
  • Average cost per click
  • Average position



What should be included in a PPC report template?

Here are the key elements that should be included in a PPC report:

  1. Goal Widget:
    • Clearly state the primary goals of the campaign and track progress towards achieving them. This helps in understanding how well the campaign is aligning with the overall objectives.
  2. Key Metrics:
    • Cost: The total expenditure on the campaign.
    • Impressions: The number of times ads were displayed to users.
    • Conversions: The number of desired actions taken by users (e.g., sign-ups, purchases).
    • Keyword Performance: Evaluate how specific keywords are performing in terms of clicks, impressions, and conversions.
    • Clicks: The total number of times users clicked on the ads.
    • CPC (Cost Per Click): The average cost incurred for each click.
  3. Notes:
    • Include contextual information about any significant performance spikes or drops. This helps in providing explanations for fluctuations in metrics.
  4. Tables, Graphs, Charts:
    • Use visual aids to present data in an easily digestible format. This can include tables, line graphs, bar charts, and pie charts.
    • Customer Behavior: Understand user behavior trends, such as time of day or day of the week when the campaign is most effective.


Additional considerations for a PPC report may include:

  1. Ad Position and Click-Through Rate (CTR):
    • Ad Position: The average position of your ads on the search results page.
    • CTR: The percentage of users who clicked on an ad after seeing it.
  2. Quality Score:
    • Evaluate the quality of keywords and landing pages. A higher Quality Score can lead to better ad placements and lower costs.
  3. Ad Copy Performance:
    • Assess the effectiveness of ad copy variations in terms of clicks and conversions.
  4. Ad Extensions:
    • Evaluate the performance of ad extensions, such as site links, callouts, and structured snippets.
  5. Geographic Performance:
    • Analyze how the campaign is performing in different locations.
  6. Device Performance:
    • Understand how the campaign is performing on different devices (desktop, mobile, tablet).
  7. Return on Investment (ROI) or Return on Ad Spend (ROAS):
    • Calculate the return generated from the ad spend to assess the campaign’s profitability.



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