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Popular metrics & dimension for Doubleclick Campaign Manager Dashboards

Creating an effective Campaign Manager dashboard involves selecting metrics and dimensions that align with your advertising goals and provide actionable insights. While the choice of metrics and dimensions can vary based on specific campaign objectives, here are 10+ commonly used elements for DCM dashboards:

  • Total Conversions Revenue
  • Cost Per Conversion
  • Clicks
  • Impressions
  • View-through Revenue
  • Click-through Conversions
  • Click Rate
  • Cost
  • Cost Per Revenue
  • DFA Placement (GA Model)
  • Viewability
  • Device type
  • Time