Free KPI Tracking Templates For Marketers

At, we strive to make KPI Tracking marketing reporting as effortless as possible for our users.

These KPI Tracking report templates will help you optimize your marketing spending and investments.

Keep your team’s KPIs on track with those KPI Dashboard templates

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What Is a KPI Dashboard?

A KPI (Key Performance Indicator) dashboard is a visual representation or a graphical interface that consolidates and displays a business’s most critical metrics and performance indicators in one centralized location. It serves as a powerful tool for business owners and stakeholders to monitor and assess the performance of various aspects of their business.


The fifth steps of KPI tracking:

  1. Data collection and defining metrics to track: This is the foundational step where you decide which specific metrics are most relevant to your marketing goals. It’s important to choose metrics that directly align with your business objectives.
  2. Benchmarking and goal setting: Setting clear, measurable goals is crucial. These goals should be tied to broader business objectives and revenue targets. This step helps establish targets that can be used to evaluate performance.
  3. Measuring and reporting current progress: Regularly monitoring and measuring your chosen KPIs against the defined targets is essential. This provides insights into how well your marketing efforts are performing and whether adjustments need to be made.
  4. Defining next steps: Based on the data and insights gathered from KPI tracking, it’s important to identify areas for improvement and outline specific actions that can be taken to enhance performance.
  5. Presentation: Visualizing KPI data through tools like graphs, charts, and dashboards makes it easier to understand and communicate results within the team or to stakeholders. This visual representation helps highlight trends, patterns, and areas that require attention.


What Should You Include In a KPI Dashboard?

  1. Leads: This metric tracks the number of potential customers who have expressed interest in your product or service.
  2. Customer Acquisition Cost (CAC): CAC measures the cost incurred to acquire a new customer. It helps assess the efficiency and profitability of marketing efforts.
  3. Website Traffic: This KPI quantifies the number of visitors to your website, providing insights into your online visibility and audience engagement.
  4. CTR (Click-Through Rate): CTR measures the percentage of people who clicked on a link compared to the total number of people who saw the link. It’s often used in digital advertising.
  5. Cost Per Lead: This metric calculates the cost associated with generating a single lead. It helps in evaluating the efficiency of lead generation campaigns.
  6. Return on Ad Spend (ROAS): ROAS evaluates the effectiveness of advertising campaigns by measuring the revenue generated for every dollar spent on advertising.


Track your performance in minutes with these KPI dashboard templates