Looker Studio Amazon Seller Central (MWS) Overview Report

Amazon Seller Central MWS overview report

Wondering how to get your Amazon Seller Central / Amazon MWS data into Looker Studio? This template will help you get it done. The insights are retrieved at an order level, which allows you to go really granular in your data analysis. The full list of supported metrics and dimensions is below. In case you have other fields which are currently not shown in the dashboard or the connector, contact us via chat and we’ll get them added for you.


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This dashboard connects to the following data source

  • Amazon MWS


Connecting your data

The process to set up this dashboard shouldn’t take more than 5 minutes. Before you get started please make sure that you have your Seller ID and that you have rights on your Seller Central Portal to create a Access token

To create a Seller Central Access token follow the steps below:

  1. Go to your Amazon Seller Central page.
  2. Click Settings  ⇒   User Permissions  ⇒ Visit Manage Your Apps  ⇒ Authorise new developer.
  3. Use Windsor’s Developer ID: 360676257802


Setting up the Looker Studio connector and dashboard

  1. Configure the Looker Studio Connector: Amazon MWS Insights
  2. Once you have added your API key click Finish
  3. Back in Looker Studio click CREATE REPORT

To get other channels connected and visualised please check out our Marketing Template Gallery.



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