To be ahead of your competitors, you need to focus on what matters—data. Yes, you have launched Apple Search Ads to attract more customers to your business. But do you know if your strategies are effective, and are you getting substantial returns on investment? To uncover the answer to these questions, it’s essential you link Apple Search Ads templates with Looker Studio. The business intelligence tool has multiple features that help you automatically analyze and visualize Apple Search Ads data. The insights gained empower you to develop more effective ads that turn clicks into sales.
Benefits of Looker Studio Dashboard for Apple Search Ads
With Looker Studio, you have all Apple Search Ads KPIs on a single platform. It’s easier to monitor campaign spend, conversions, impressions, revenue, installs, downloads, taps, and other metrics in real-time. This leads to faster insights and enhanced decision-making. Here are more ways you benefit from syncing your Apple Search Ads dashboard templates with Looker Studio:
Determine campaign efficiency
The goal of any advertisement is to attract the attention of more customers and potentially increase sales. Looker Studio helps compare your ad spend and ad revenue. Therefore, you can know whether your efforts are a success or not. In case you discover you spend too much on the campaigns and receive lesser returns, you can adjust your marketing approach to improve your ROI.
Collaboration and sharing
Syncing the Apple Search Ads dashboard with Looker Studio not only helps you gain insights on certain metrics but also share the newly discovered information with others. This way, they can contribute their views or edit the dashboard as they deem necessary. This collaboration eventually leads to better decision-making and improved outcomes for your campaigns.
Generate customizable reports
Creating reports from scratch is tiresome and time-consuming. Looker Studio eliminates this inconvenience by allowing you to automatically generate interactive and visually appealing reports that command the attention of stakeholders. By using visualization tools like pie charts, graphs, or scatter plots, Looker Studio enables the audience to focus on the metrics that matter.
Enjoy real-time analytics
Looker Studio’s realtime dashboard allows you to access up-to-date analytics on Apple Search Ads performance. This means you have the latest information on ad spend, redownloads, conversion rate, cost per acquisition (CPA), keyword performance, and more. So, you can quickly spot trends and respond to changes in user behavior as they occur and ultimately improve overall ROI and campaign effectiveness.
Competitive benchmarking
With your Apple Search Ads report templates on Looker Studio, it’s easier to compare your marketing performance against industry benchmarks. Consequently, you can know where you excel or lag behind, as well as learn some new marketing strategies that work in your favor. Eventually, you attain a competitive edge in the market.
Leverage geo-targeting analysis
Looker Studio express dashboard is a good platform for exploring geographic performance data from your Apple Search Ads. Through it, you can identify how conversion rates, downloads, clicks, impressions, ad spend, etc, are spread out across different locations. The insights then help modify your targeting strategies and allocate the budget based on regional performance to optimize ad placement.
Use interactive filters
Looker Studio has interactive filters which can help you drill down into specific data segments of your Apple Search Ads campaigns. You can focus on various metrics and dimensions, including demographics, keywords, and time periods. The segmentation of data allows you to gain deeper insights into campaign performance and spot trends that lead to more efficient campaign strategies.
How to use it
- Configure the Looker Studio Connector: Windsor.ai
- Once you finish installing the connector open the Apple Search Ads Dashboard and make a copy of it (File -> Make a copy)
- Select the newly created data source.
- Now your dashboard is set up
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