Google Business Profile Google Sheets Template
Track your business performance with this free Google Business Profile (Google My Business) to Google Sheets template. Instantly sync key metrics like customer actions, reviews, and engagement into an auto-updating spreadsheet—perfect for single or multi-location management.
Simply connect your GMB account and build custom dashboards in minutes – no technical setup required.
How to use this template: setup instructions
Prerequisites:
- Active Google Business Profile account(s)
- Google account with Google Sheets access
- Windsor.ai account
- Windsor.ai extension installed in Google Sheets
Connect your GMB data to Windsor.a
Register or log in if you already have an account, and connect your Google My Business account. Select at least one account from the drop-down.
Choose Google Sheets as the destination
Click on Preview and Destination, choose Google Sheets, and copy your API Key from the instructions.
Copy this template
Open the Google My Business Google Sheets Dashboard Template. Make a copy to your own Google Drive so you can edit and customize it.
Sync the data
Follow the in-template instructions to link your live data feed from Windsor.ai to the dashboard. Paste your Windsor.ai API key when prompted to activate the data connection.
Why use this Google My Business Google Sheets Template?
Monitor local performance from a single dashboard
Monitor local performance from a single dashboard
No need to log into Google My Business every day — this free template pulls the key GMB metrics into a centralized Google Sheets view. Instantly track search views, map views, website clicks, calls, and more, all in one place.
Stay on top of customer feedback
Stay on top of customer feedback
Understand how your online reputation is evolving. View total review count, average star ratings, and actual reviews without digging through GMB’s interface.
Discover how customers find your business
Discover how customers find your business
Analyze how many users view your listings via Google Maps or Search, and see which devices — mobile or desktop — they’re using. Gain insights into source and device performance to better understand user behavior and online promotion trends.
Compare performance by locations
Compare performance by locations
Perfect for franchises, agencies, or multi-location businesses — this template makes it easy to identify which locations generate the most calls, direction requests, and messages, visualized through intuitive map-based charts.
Google Sheets Google Business Profile dashboard template: metrics, dimensions, and breakdowns
This free Google My Business template features structured data views designed explicitly for business owners, marketers, agencies, and regional managers.
All data is pulled automatically via Windsor.ai’s connector and updated on your preferred schedule in Google Sheets.
Metrics:
- Total Search Views
- Total Map Views
- Website Clicks
- Direction Requests
- Phone Call Actions
- Review Count
- Average Rating
- Post Impressions and Clicks
Dimensions & filters:
- Date
- Location
- Action Type (call, direction, website visit, etc.)
- Review Comment
Dashboard overview
This Google Business Profile Google Sheets dashboard is made up of five main sections:
1) Overall business performance overview
Get a top-level summary of how your business is performing on the web, including the average star rating, total reviews, website clicks, calls, and direction requests.
2) View trends by source
See how customers find your business—whether through Google Search or Maps—and compare these sources side by side to spot trends, shifts in visibility, and emerging opportunities.
3) Customer actions
Identify which actions customers take most often on your listing — from website visits and phone calls to bookings, food orders, messages, and direction requests. Get a clear view of how people engage with your business.
4) Review summary
Track your business reputation using both aggregated ratings and individual reviews. Analyze star ratings and customer comments to identify sentiment trends.
5) Engagement by locations
Quickly see which business locations receive the most clicks, direction requests, and messages through effective map-based charts.
FAQs
Do you have the detailed documentation for Google Sheets data integration with Windsor.ai?
Yes, you can find our step-by-step documentation for integrating data into Google Sheets with Windsor.ai here:
Why do I need to use this GMB Google Sheets template?
It’s for tracking key GMB performance metrics—search and map views, clicks, customer actions, reviews, and engagement by locations—inside a unified spreadsheet that auto-refreshes at your preferred schedule.
Can I use this template with multiple locations?
Yes. The template supports multiple listings and can display each one separately or together, depending on the dashboard settings.
How often is the data updated?
Windsor.ai enables you to refresh data manually or on a scheduled basis (daily, weekly, etc.).
Do I need coding skills to use this template?
No. This is a fully no-code solution. Just connect your data, authorize the account, and run the query using the Windsor.ai extension.
Can I customize the layout or add visuals to this template?
Absolutely. Windsor.ai’s connector makes it easy to adjust charts, create new tabs, or apply filters in Google Sheets.
Is this Google Sheets template free to use?
Yes, you can use any template from our gallery free of charge. The only fees might apply to data syncing using the Windsor.ai connector for automated data integration from a data source into Google Sheets. Here are our pricing plans.
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