Google Sheets PPC Planning Template for Google, Bing, Facebook, LinkedIn Ads

ppc planning template roas

PPC report templates: Best free performance marketing reports for Google sheets


At, we strive to make marketing reporting as effortless as possible for our users. In this post, we will discuss the best reporting templates for Google Sheets.

If you’re looking to adjust your media buys it pays out to simulate outcomes. This Google Sheets PPC Planning Template can help you with your media planning. Simply connect your marketing sources and get started. This Google Sheets template focuses on ROAS based outcomes.
During the current crisis, many media buyers have to adjust media buys sharply.
Before making big changes this Google Sheets PPC Planning Template helps you to run simulations and understand possible outcomes.

PPC reporting templates for Google Sheets

If Google Sheets are the reporting platform of your choice, then the below discussed templates are just the ideal solution for you.

Google Sheets paid channel mix report

If, your paid channel mix includes a combination of Bing Ads, Google Ads, Facebook Ads, and Twitter Ads. This template is made just for you to quickly compare the performance of your campaign across multiple key metrics like clicks, cost per conversion, impressions, conversions.

Google Sheets detailed paid channel mix report

This report can help you if you want a more detailed breakdown of your PPC campaign performance. Besides, it also allows you to combine high-level performance data from Facebook, Twitter, Google Ads, and Bing. In addition to this, you can also track the highest performing keywords, daily performance, and ad set-level performance.

Google Sheets branding overall performance dashboard

This handy and easy-to-use dashboard helps to calculate your optimal CPM and compare it with the current CPM. The dashboard with channel-specific data from Facebook, google display, Google Analytics and Google Ads helps you to quickly identify where there is the need to make most of the improvement.

Ecommerce overall performance report for Google Sheets

The Ecommerce performance dashboard can be the most convenient tool for you if you want to get a quick view of your e-commerce performance. And want to improve your online sales channel’s return on investment or ROI.

Google Ads monthly report for Google Sheets

If you are reporting to a client who is more interested in seeing a detailed breakdown of the Google Ads results, then you must try this template at least once. Besides the common key points like clicks and conversion, the template helps you review performance by additional variables such as device, campaign, and country.

If you have a good budget and are running Google Ads internationally, then this Google Ads overview reporting template will help you the most. You may use it as an internal report or a client-facing document to help the non-marketers get a quick idea about the campaign performance and determine which campaign is performing the best across each geographic location that you are targeting.


Here are the steps to get you started

  • Copy the template
  • Insert your API key into the yellow cell (C3)
  • Optional: Change date range (default is one month)

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Interested in our other templates? Head over to our template gallery to check out templates for Google Sheets, Looker Studio, Power BI, Excel, …

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