This template helps you to visualize your Google Analytics 4 data in Looker Studio in a few clicks. It allows you to understand the performance of your website at-a-glance and to easily drill-down into details.
Follow the steps outlined below to get your data connected.
How to use it
- Click on this link to open the template
- Make a copy of it (File -> Make a copy)
- For the new data source select CREATE NEW DATA SOURCE
- Under PARTNER CONNECTORS, go to EXPLORE CONNECTORS. Search for “Google Analytics 4 data. ” and add the connector.
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Covered Topics
1. Overview Page
2. Visitors
3. Landing Pages
4. Acquisition
5. Conversions
Questions that can be answered by using this template
- How much traffic are you getting on your website?
- How many conversions do you have on your website? Where do converting users come from?
- Which devices and browsers are most commonly used to access your website?
- Which countries do your visitors come from?
- How many new vs returning visitors do you have?
- Which are the top traffic sources and campaigns?
- Which are your top landing pages?
If you are interested in integrating other channels or your analytics data together with your Google Analytics 4 data, please check out our Marketing Template Gallery.
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