Connect Google Analytics 4 (GA4) to Looker Studio
Windsor.ai no-code connector transfers data from Google Analytics 4 (GA4) to Looker Studio so that you can visualize your customer interaction data for actionable insights. The tool requires no maintenance and extracts data in just five minutes.
Why do I need Google Analytics 4 (GA4) and Looker Studio integration?
Google Analytics 4 (GA4) and Looker Studio data integration enable you to build on the standard even tracking features offered by the analytics platform and visualize the data better to get actionable insights. Looker Studio has powerful reporting and data visualization capabilities that will help interpret your user events data to give you the following benefits:
Customize reports around specific events
Google Analytics 4 (GA4) uses event-based data models where each customer interaction is treated as an interaction. Looker Studio then presents the data in customizable dashboards where you can focus on the most relevant KPIs. Rather than just look at events like clicks and page views, you can filter data by such data ranges as user demographics, traffic sources, or specific events like submissions. This way, you can measure your performance more accurately.
Better tracking across platforms
With GA4, you can track user journeys across various platforms and devices. However, this data is usually presented in separate reports. If you wish to have a unified view of these cross-platform activities, Looker Studio is the perfect tool. This way, you can understand how users move between devices and interact with various touch points in the digital ecosystem. You can use the data to adjust your various platforms effectively to enhance customer interactions.
Enhanced data analytics
Google Analytics 4 (GA4) provides deeper insights with features like machine learning-powered predictions (e.g., churn probability or purchase likelihood). Upon completing the data transfer process to Looker Studio, you can better interpret these insights to make them easier to digest and act upon. Here is an example. If GA4 shows a change in user click rates on specific devices or in general, you can use Looker Studio to check the changing trends over time. You can then analyze the data to determine new customer needs.
Centralize data for all-around analytics
Looker Studio accepts data from various sources. You can combine Google Analytics 4 (GA4) data with data from CRM, marketing, and sales pipeline software to track specific customers or learn new customer buying trends. Looker Studio can clean this data and organize and model it before uniting it to give a single report that gives you an all-around look at specific variables. This is vital in helping you develop strategies to reach out, manage, or grow your customer base or adapt to changing needs.
Prerequisites
To set up the connector, the user should have:
- Google Analytics 4 account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect Google Analytics 4 to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Google Analytics 4 as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to Google Analytics 4 Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to Google Analytics 4 connector again. Choose your Google Analytics 4 account and click “Connect”. Click “Create report”
Connect Google Analytics 4 with Looker Studio using native connector
As previously mentioned in the article, utilizing the GA4 native connector is the most straightforward method to link Google Analytics 4 with Looker Studio. The process is user-friendly, making it accessible even for beginners. Follow the step-by-step instructions, and you’ll be ready to proceed:
- Log in to your Looker Studio account using your Google account credentials. Upon logging in, you’ll land on the Looker Studio homepage, as illustrated below.
- On the top-left corner of the Looker Studio homepage, click the ‘create’ button and choose ‘data source’ from the options.
- Select ‘Google Analytics’ from the list of Looker Studio connectors.
- After choosing the native Google Analytics connector within Looker Studio, you’ll be prompted to authorize access to Google Analytics data from Looker Studio. Click ‘Authorize.’
- Choose the GA account and property you wish to connect with Looker Studio. Click ‘Connect’ to flow data from Google Analytics 4 to Looker Studio.
- Once the connection is established, you’ll find the Google Analytics (GA4) data displayed within Looker Studio.
- Specify preferences for additional settings, including data freshness, where you can decide how often to refresh the data. Looker Studio recommends a 12-hour window for automatic data refresh to balance between data freshness and performance speed.
- Run a manual parameter check, allowing you to make any necessary changes to dimension names, types, and descriptions for accurate data representation in Looker Studio reports.
- To create a basic report from existing data, click ‘Create Report’ at the top-right of the page. Alternatively, click the ‘Explore’ button to construct a custom report with various visualization options from scratch. Keep in mind that reports may load slowly with fresh data due to the hourly data freshness setting. For faster loading, consider connecting Google Analytics 4 with Looker Studio using a third-party connector, as mentioned earlier.
Free Looker Studio Google Analytics (GA4) Dashboard Templates
FAQ
What is Google Analytics 4?
Google Analytics 4 (GA4) is a web analytics tool from Google that provides an event-based tracking system for mobile apps and websites. This latest analytics tool does not focus on page views and sessions like Universal Analytics. Rather, it emphasizes user interactions (referred to as events) like purchases, clicks, and scrolls. This gives a deeper understanding of user behavior. It tracks these events without relying on cookies, which enhances privacy.
What is Looker Studio?
Looker Studio is Google’s data visualization and reporting tool. It connects with various data sources, visualizes the data, and shares reports with teams that need them for decision-making. You visualize your data using customizable dashboards where you can tabulate or present the data in graphs and charts. Looker Studio connects to other tools in Google Cloud, like Workspace, AI, and machine learning tools, to help you manipulate data and collaborate with different teams in a few clicks.
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