Connect Google Analytics (GA4) to Looker Studio

Directly connect Google Analytics 4 to Looker Studio in an easy-to-use format

google analytics Looker studio integration

Analyze Marketing Metrics from GA4 in Looker Studio


Why integrate GA4 with Looker Studio?

  • With Google Data Studio, you can create custom reports that include data from GA4 alongside data from other marketing platforms or even external data sources which allows you to see a more comprehensive picture of your online performance and identify key insights.


  • Integrating GA4 with Google Data Studio allows you to automatically pull in data and update your reports. This can save you time and reduce the need for manual data entry.


  • Connecting GA4 to Google Data Studio enables you to create dashboards and reports that focus on understanding how users interact with your website and apps, as well as how they progress through the customer journey. This can assist you in identifying pain points and optimizing the customer journey to drive business results.


  • Looker Studio can be used to create segments and filters based on campaign parameters such as source, medium, and campaign name and measure campaign effectiveness by isolating data for specific campaigns.


About GA 4 Looker Studio Connector

The Google Analytics 4 Looker Studio Connector pulls metrics and dimensions for GA4. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:


How to connect GA 4 to Looker Studio?

Do you plan to connect and visualize your Google Analytics 4 in Looker Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

ga4 google data studio integration

Sync GA4 Data to Looker Studio


Connect Google Analytics 4 with Looker Studio using native connector

As previously mentioned in the article, utilizing the GA4 native connector is the most straightforward method to link Google Analytics 4 with Looker Studio. The process is user-friendly, making it accessible even for beginners. Follow the step-by-step instructions, and you’ll be ready to proceed:

  1. Log in to your Looker Studio account using your Google account credentials. Upon logging in, you’ll land on the Looker Studio homepage, as illustrated below.
  2. On the top-left corner of the Looker Studio homepage, click the ‘create’ button and choose ‘data source’ from the options.
  3. Select ‘Google Analytics’ from the list of Looker Studio connectors.
  4. After choosing the native Google Analytics connector within Looker Studio, you’ll be prompted to authorize access to Google Analytics data from Looker Studio. Click ‘Authorize.’
  5. Choose the GA account and property you wish to connect with Looker Studio. Click ‘Connect’ to flow data from Google Analytics 4 to Looker Studio.
  6. Once the connection is established, you’ll find the GA4 data displayed within Looker Studio.
  7. Specify preferences for additional settings, including data freshness, where you can decide how often to refresh the data. Looker Studio recommends a 12-hour window for automatic data refresh to balance between data freshness and performance speed.
  8. Run a manual parameter check, allowing you to make any necessary changes to dimension names, types, and descriptions for accurate data representation in Looker Studio reports.
  9. To create a basic report from existing data, click ‘Create Report’ at the top-right of the page. Alternatively, click the ‘Explore’ button to construct a custom report with various visualization options from scratch. Keep in mind that reports may load slowly with fresh data due to the hourly data freshness setting. For faster loading, consider connecting Google Analytics 4 with Looker Studio using a third-party connector, as mentioned earlier.


Free Looker Studio GA4 Dashboard Templates


GA4 metrics & dimensions available for streaming into Looker Studio


Extract GA4 data to Looker Studio with

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Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.


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