Connect Google Analytics (GA4) to Excel

export ga4 to Excel

Analyze Metrics from GA4 in Excel

Connect GA4 to Excel in 2024

It is very simple to connect Google Analytics 4 to Excel, it can be done in a fast and easy manner with


First step:

You need to select GA4 as a Data Source and Grant Access to

ga4 connector


Second Step:

In this case Select Excel As A Data Destination


Third step:

Create a new Excel Spreadsheet


Fourth Step:

Head to the Data tab and click on From Web

In the URL box paste the link as shown below:


Fifth Step:

Click on Load


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How to transfer data from Google Analytics 4 to Excel using the Reports tab

To export data from GA4 to Excel, the recommended method is utilizing the new Reports tab, which houses various frequently used reports. Follow the steps below to witness the process of extracting data from a report to Excel:

  1. Navigate to the Reports tab on your GA4 homepage.
  2. Choose the specific report and date range of interest, then click on ‘Share this report.’
  3. In the right pane, opt for ‘Download File.’ If the option is not visible, ensure your permissions with the account admin are verified.
  4. Select ‘Download CSV’ as the preferred option.

Upon completing these steps, the raw data from your report is now stored on your computer. The subsequent procedure involves importing this report into Microsoft Excel. Follow the steps outlined below:

  1. Open Microsoft Excel and choose ‘File’ and ‘Import’ from the top menu.
  2. Opt for ‘CSV’ and click on ‘Import.’
  3. Choose ‘Delimited’ as the data description and click ‘Next.’
  4. Select ‘Comma’ as the delimiter and click ‘Finish.’
  5. Your data is now successfully loaded into Excel.

Congratulations! Your Google Analytics 4 data is now imported into your Excel workbook and ready for analysis.


Export your GA4 to Excel using the Explore tab

he standard reports provided by Google Analytics 4 may not meet your specific analytical requirements. For instance, you might find the need for a customized set of dimensions and metrics tailored to your case study.

To export a customized report, leverage the explorer tab within Google Analytics 4. Below is an example demonstrating how to export data from Google Analytics 4 to Excel using this method:

  1. Access your GA4 homepage and navigate to the Explore tab.
  2. Generate your own custom exploration or choose from one of the predefined options. In this illustration, we opted for Funnel Exploration.
  3. Click on the Download button located in the top right corner and select CSV. If this button is not visible, please contact the account administrator to ensure appropriate permissions for report downloads.

By following these steps, you can utilize the Explore tab to export data from Google Analytics 4 to Excel. Your CSV file is now downloaded, and you can proceed to import it into your Microsoft Excel workbook for further analysis, following the process outlined in the previous section.


GA4 metrics and dimensions available for streaming into Excel

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