Connect Google Analytics (GA4) to Power BI

Gain actionable, end-to-end insights into traffic, engagement, and user behavior by automatically sending your GA4 data to Power BI with Windsor.ai’s ETL connector.

In just a few clicks and with zero manual effort, you can unlock advanced analytics, intuitive visualizations, and fast reporting tailored to your specific GA4 metrics and business needs.

Forget CSVs. Stop copy/paste. Connect data in 2 minutes. No code required.

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Windsor.ai is your proven Google Analytics 4 to Power BI connector

Perform advanced website analytics with the GA4 to Power BI integration

By integrating Google Analytics 4 data into Power BI through Windsor.ai’s ETL connectors, you can effortlessly visualize key performance metrics and track user behavior, gaining valuable insights into your website’s performance and optimization opportunities. This seamless integration delivers the following essential benefits:

Custom data visualization

Power BI enables you to visualize your Google Analytics (GA4) web analytics data in multiple forms and ways. You can apply backgrounds, fonts, color palettes, themes, etc., of your liking to enhance the visual perception of your reports. Interactive features like drill-down capabilities and filters can also improve engagement and understanding of Google Analytics metrics. In the end, you draw the stakeholders’ attention and let them contribute ideas to improve your campaigns.

Automated reporting

Save time and effort with Windsor.ai’s automated GA4 reports and dashboards in Power BI. Visualize key custom metrics—like sessions, pageviews, bounce rates, and events—tailored to your business goals and kept up to date with regular refreshes.

Advanced calculations

Utilize Power BI’s DAX (Data Analysis Expressions) formulas to generate custom metrics and KPIs. These can include engagement rate, pages per session, and user retention rate. You can also conduct complex computations, such as advanced segmentation and cohort analysis, to gain comprehensive insights into user behavior and performance.

Enhanced collaboration

Ensuring all employees know what’s happening in the organization is essential to success. Power BI lets you share GA4 reports with different departments and teams in a simple way, allowing them to perform edits, share their inputs, and make collective decisions, promoting collaboration within the company.

Alerts and notifications

Set alerts to get notifications when certain criteria or thresholds related to Google Analytics (GA4) data are met or exceeded. Respond immediately to vital changes or trends like an abrupt reduction in conversion rate or an increase in bounce rate. Act on time to mitigate any negative trends and optimize performance.

Using Windsor.ai connector to import data from Google Analytics 4 into Power BI

Traditional methods of connecting GA4 to Power BI are often expensive, laborious, or technically demanding. Windsor.ai eliminates the hassle by offering a fast and cost-effective ETL connector that anyone can set up in minutes.

Sync your Google Analytics 4 data to Power BI to focus on analyzing performance, not wrestling with data pipelines.

Free Google Analytics 4 (GA4) Dashboard Template on Power BI

With Windsor.ai, you can:

Connect Google Analytics 4 to Power BI effortlessly with the no-code data integration solution.
Eliminate manual exports and complex data transformations by automatically syncing GA4 to BigQuery.
Access expanded analytics data, such as user behavior, conversions, attribution paths, and more, in a flexible, high-performance environment.
Visualize your full marketing funnel by merging GA4 data with other sources, enabling you to spot trends and boost conversions.
Generate instant insights with free, customizable Power BI dashboard templates tailored for GA4.

Join over 3,000 businesses that trust Windsor.ai to streamline Google Analytics 4 to Power BI integration

How to connect Google Analytics 4 to Power BI in Windsor.ai

To set up the connector, make sure you have the following things in place:

GA4 account with the appropriate access (Visit our privacy policy and terms of use)
Power BI account
Active Windsor.ai account

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Select your data source

Choose GA4 as your data source and grant access to Windsor.ai.

Select your destination

Set Power BI Desktop or Power BI Web as the destination for your data.

Select the reporting metrics and dimensions

Choose the data fields that you wish to show in your Power BI report.

Follow the setup instructions to complete the integration

Depending on the Power BI app you choose, set up the connection by following the prescribed steps—whether through an API key (for Web) or a native Windsor connector (for Desktop).

FAQs

What is Google Analytics 4?

Google Analytics 4 is an advanced analytics platform developed by Google to help you track and understand how prospects, leads, and customers interact with your website or mobile application while measuring the effectiveness of your marketing campaigns across various channels.

GA4 allows you to analyze every key event—from the moment a user lands on your site or opens your app to when they exit. The insights provided by GA4 bring a deep understanding of user behavior, enabling you to improve user engagement, optimize the user experience, and enhance strategies for attracting, converting, and retaining customers.

Additionally, the platform helps you identify the most effective and underperforming marketing channels, allowing you to optimize your budget allocation for better results.

What is Power BI?

Power BI is a cloud-based data visualization and business intelligence tool developed by Microsoft that transforms raw data into interactive reports and dashboards for better decision-making. It includes a range of data connectors, apps, and software to extract, transform, and visualize data from multiple sources.

The platform is user-friendly, offering drag-and-drop functionality for easy report creation and consistent formatting across visualizations. Power BI dashboards are customizable, enabling users to track key performance indicators and gain valuable insights tailored to their analytics needs.

Do you have helpful links to get started with integrating GA4 and Power BI using Windsor.ai?

Yes, we have helpful resources to help you get started. You can explore our official documentation and ready-to-use templates for seamless GA4 to Power BI integration with Windsor.ai:

How much time do I need to create the Google Analytics 4 and Power BI integration?

Windsor.ai provides a user-friendly interface and a powerful data connector that enables you to integrate Google Analytics 4 with Power BI in under 5 minutes, making the process quick and hassle-free.

How much does it cost to integrate Google Analytics 4 into Power BI with Windsor.ai?

Windsor.ai’s pricing for Google Analytics 4 into Power BI data integration can vary depending on your use case and data volume. We offer transparent pricing plans tailored to diverse business needs and budgets.

Popular Google Analytics 4 integrations

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Connect Google Analytics (GA4) to Power BI