Free Paid Media Dashboard Report Templates

Free paid media dashboard templates for Data Studio, Power BI, Google Sheets, Excel and Tableau.

Some cover one ad platform. Others put Google Ads, Meta Ads, LinkedIn Ads and other platforms in one view, with spend, clicks and impressions added up across platforms.

Each template comes with setup instructions for connecting your own accounts through Windsor.ai.

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All Templates AdRoll AdsAmazon AdsApple SearchAppNexusAwinBing AdsCampaign ManagerCriteoDisplay & Video 360ExcelFacebook AdsGoogle AdsGoogle AnalyticsGoogle Search ConsoleGoogle SheetsHubSpotInstagramLinkedIn AdsLooker (Data) StudioPartner TemplatePinterest AdsPower BISalesforceSnapchat AdsTableauTikTok AdsTwitter AdsYoutube Ads
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What exactly is a paid media dashboard?

A paid media dashboard shows the results of your ad campaigns, such as Google Ads search and display, Meta Ads and LinkedIn Ads, in one report. It pulls the data from each platform’s API, so the numbers update without exports, and it leaves out the settings and menus that make the ad platforms’ own interfaces hard to read for a client or a manager.

Which paid media template to pick

The table lists 61 of the 63 templates in this gallery, all free; the two attribution templates are left out while we review them. Multi-platform templates come first, then templates for one platform, and the metrics listed are the ones each template’s page describes. Data Studio templates are called Looker Studio in older titles, the name Google used from 2022 until April 2026.

Template Tool Platforms Best for Key metrics
Brand Awareness Data Studio Microsoft Ads, Meta Ads, Google Ads, Google Search Console, Instagram, LinkedIn Ads, Pinterest Ads, TikTok Ads, X Ads Brand awareness spend, impressions, CTR, CPC, reach
Google Ads vs Meta Ads Data Studio Meta Ads, Google Ads Comparing two platforms spend, impressions, clicks, conversions
Marketing Agency Report Data Studio Meta Ads, Google Ads, GA4, Google Search Console, Instagram, LinkedIn Ads, X Ads, YouTube Ads Client reporting for agencies spend, impressions, clicks, CTR, conversions
Meta Ads E-commerce Data Studio Meta Ads, Google Ads, GA4 Ecommerce results 3-page Meta Ads, Google Ads and GA4 overview
PPC Report Data Studio Microsoft Ads, Meta Ads, Google Ads, LinkedIn Ads, X Ads PPC reporting spend, impressions, clicks, conversions, ROAS
Excel Marketing Reporting Excel AdRoll, Microsoft Ads, Criteo, Meta Ads, Google Ads, GA4, LinkedIn Ads, Pinterest Ads, Salesforce, Snapchat Ads, TikTok Ads, X Ads, YouTube Ads Multi-platform reporting spend, impressions, clicks, CTR, conversions
Google Sheets Budget Pacing Google Sheets Display & Video 360, Meta Ads, Google Ads, LinkedIn Ads Budget pacing across platforms spend, clicks, conversions, budget
Google Sheets PPC Planning Google Sheets Microsoft Ads, Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, X Ads, YouTube Ads PPC planning spend, impressions, clicks, CPM, conversions
Microsoft Power BI Multichannel Marketing Attribution Power BI Microsoft Ads, Meta Ads, Google Ads, Salesforce, TikTok Ads, X Ads, YouTube Ads Multichannel overview clicks, conversions
Power BI Meta Ads vs Google Ads Power BI Meta Ads, Google Ads Comparing two platforms spend, impressions, clicks, conversions, revenue
Power BI Paid Media Overview Power BI AdRoll, Microsoft Ads, Display & Video 360, Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, X Ads, YouTube Ads Paid media overview spend, impressions, clicks, CTR, CPC
Power BI Paid Social Media Overview Power BI Meta Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, X Ads, YouTube Ads Paid social overview spend, impressions, clicks, CTR, CPC
Power BI Web Media & SEO Overview Report Power BI Microsoft Ads, Display & Video 360, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, X Ads, YouTube Ads Paid media with web analytics impressions, clicks, CTR
Tableau Compare Campaigns Performance Tableau Microsoft Ads, Display & Video 360, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, X Ads, YouTube Ads Comparing campaigns across platforms impressions, clicks, conversions
Tableau Meta Ads vs Google Ads Report Tableau Meta Ads, Google Ads Comparing two platforms spend, impressions, clicks, conversions, revenue
Tableau Multichannel Attribution Tableau Microsoft Ads, Display & Video 360, Meta Ads, Google Ads, Google Search Console, LinkedIn Ads, TikTok Ads, X Ads, YouTube Ads Multichannel overview clicks
Tableau Web Media Overview Tableau AdRoll, AppNexus, Microsoft Ads, Campaign Manager 360, Criteo, Display & Video 360, Meta Ads, Google Ads, GA4, LinkedIn Ads, TikTok Ads, X Ads Paid media with web analytics spend, impressions, clicks
AdRoll Ads Overview Report Data Studio AdRoll Single-platform overview impressions, clicks, CTR, conversions
Amazon Ads Data Studio Amazon Ads Single-platform overview spend, impressions, conversions, CPA, ROAS
AppNexus Overview Report Data Studio AppNexus Single-platform overview spend, impressions, clicks, conversions
Apple Search Ads Data Studio Apple Search Ads Single-platform overview spend, impressions, clicks, conversions, CPA
Awin Overview Report Data Studio Awin Single-platform overview clicks
Campaign Manager 360 (DCM) Overview Report Data Studio Campaign Manager 360 Single-platform overview clicks
Criteo Overview Report Data Studio Criteo Single-platform overview spend, impressions, clicks, conversions, revenue
DV 360 Overview Report Data Studio Display & Video 360 Single-platform overview clicks
Google Ads Data Studio Google Ads Single-platform overview clicks, CTR, CPM, conversions, budget
Google Ads Budget Tracker Data Studio Google Ads Budget tracking spend, impressions, clicks, conversions, budget
Google Ads Funnel Data Studio Google Ads Funnel from impression to conversion spend, impressions, clicks, CPC, conversions
LinkedIn Ads Data Studio LinkedIn Ads Single-platform overview spend, clicks, CTR, CPM
Meta Ads Budget Data Studio Meta Ads Budget tracking spend, conversions, budget
Meta Ads Funnel Data Studio Meta Ads Funnel from impression to conversion spend, impressions, clicks, conversions, ROAS
Meta Ads Overview Report Data Studio Meta Ads Single-platform overview clicks
Microsoft Ads Overview Report Data Studio Microsoft Ads Single-platform overview spend, clicks, conversions, CPA
Pinterest Ads Data Studio Pinterest Ads Single-platform overview spend, impressions, clicks, conversions, CPA
Pinterest Ads Overview Report Data Studio Pinterest Ads Single-platform overview spend, impressions, clicks, conversions, revenue
Snapchat Ads Data Studio Snapchat Ads Single-platform overview spend, impressions, conversions, frequency, video views
Snapchat Ads Overview Report Data Studio Snapchat Ads Single-platform overview spend, impressions, clicks, video views
TikTok Ads Overview Report Data Studio TikTok Ads Single-platform overview impressions, clicks, CTR, conversions
X Ads Performance Dashboard Data Studio X Ads Single-platform overview spend, impressions, clicks, conversions, ROAS
Excel LinkedIn Ads Overview Excel LinkedIn Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Excel Meta Ads Overview Excel Meta Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Excel Microsoft Ads Overview Excel Microsoft Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Google Sheets Google Ads Report Google Sheets Google Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Meta Ads Google Sheets Meta Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Google Ads Power BI Power BI Google Ads Single-platform overview spend, clicks, CTR, CPC, CPM
LinkedIn Ads Power BI LinkedIn Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Meta Ads Power BI Meta Ads Single-platform overview spend, impressions, clicks, conversions
Meta Ads Power BI Power BI Meta Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Power BI Google Ads Power BI Google Ads Single-platform overview spend, impressions, clicks, conversions
Power BI Google Ads Search Term Power BI Google Ads Search term analysis spend, impressions, clicks, CTR, CPC, search terms
Power BI LinkedIn Ads Report Power BI LinkedIn Ads Single-platform overview spend, impressions, clicks, CPC, CPM
Power BI Meta Ads Report Power BI Meta Ads Single-platform overview spend, impressions, CTR, CPC, purchases
Power BI Meta Lead Ads Report Power BI Meta Ads Lead ad results spend, clicks, CPC
Power BI Microsoft Ads Report Power BI Microsoft Ads Single-platform overview spend, impressions, clicks, conversions, revenue
Tableau Google Ads Tableau Google Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Tableau Google Ads Search Queries Tableau Google Ads Search term analysis spend, impressions, clicks, CTR, CPC, search terms
Tableau Google Display & Video 360 (DV360) Tableau Display & Video 360 Single-platform overview spend, impressions, clicks, CTR, CPC
Tableau LinkedIn Ads Tableau LinkedIn Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Tableau Meta Ads Report Tableau Meta Ads Single-platform overview spend, impressions, clicks, CTR, CPC
Tableau Microsoft Ads Overview Tableau Microsoft Ads Single-platform overview spend, impressions, clicks, CPC, CPM
Tableau TikTok Ads Tableau TikTok Ads Single-platform overview spend, impressions, clicks, CTR, CPC

What a paid media dashboard shows: an example from our own Google Ads account

This is windsor.ai’s own Google Ads account for the 30 days from 8 September to 7 October 2026, pulled through Windsor.ai with the fields campaign_type, spend, clicks, impressions and conversions, and shown as percentages:

Campaign type Share of spend Share of clicks Share of conversions CTR Clicks that converted
Search 91.8% 76.0% 98.0% 3.42% 9.9%
Performance Max 8.2% 24.0% 2.0% 0.86% 0.6%

Performance Max brought a quarter of the clicks for 8% of the spend, but only 2% of the conversions, so its cheap clicks did not turn into results. A campaign-level view in one of the Google Ads templates above shows that split without exporting the two campaign types separately.

How Do Paid Media Dashboards Measure Campaign Success?

Pick the key performance indicators (KPIs) that match the campaign goal. Most paid media dashboards include:

  • Conversions: how many times people completed the action you optimize for
  • Conversion rate: conversions divided by clicks or interactions
  • Cost per acquisition (CPA): spend divided by conversions
  • Clicks: how many times people clicked your ads
  • Impressions: how many times your ads were shown
  • Click-through rate (CTR): clicks divided by impressions
  • Cost per click (CPC): spend divided by clicks

What to include in a Paid Media report?

A paid media report covers visibility (impressions, reach), engagement (clicks, CTR) and results (conversions, CPA, ROAS), compared with the previous period or with the goal.

Segment the data by:

  • campaign
  • platform (Google Ads, Meta Ads, LinkedIn Ads and others)
  • audience (for example age, interests or job title)
  • content (ad variations, landing pages)
  • objective (for example brand awareness or lead generation)
  • date (daily or weekly)

For example, a report for an agency client could show spend and CPA by platform at the top, CTR by campaign below it, and conversions by audience at the bottom. When the accounts run in different currencies, filter to one currency or convert before showing a total.

Browse the full template gallery for dashboards by platform and destination, or see how to use Windsor.ai for paid media to ask the same questions in an AI assistant.

FAQs

Can I see all my ad platforms in one dashboard?

Yes. The multi-platform templates in this gallery, such as the Power BI Paid Media Overview and the Google Ads vs. Facebook Ads templates, use Windsor.ai’s blended data, where spend, clicks and impressions add up across platforms.

Tired of juggling fragmented data? Get started with Windsor.ai today to create a single source of truth

Let us help you automate data integration and AI-driven insights, so you can focus on what matters, growth strategy.
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