TikTok Ads Dashboard Templates

With Windsor.ai, you can look forward to an effortless TikTok Ads marketing reporting experience. Leverage our free and customizable TikTok Ads templates to visualize your data for easy reporting and analysis. Even better, the instructions in all the TikTok Ads dashboard report templates are easy to follow, enabling you to get insights faster. Rest assured, you will find the right template from our TikTok Ads gallery and use the insights to make informed decisions that improve productivity.

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What is TikTok Ads Marketing Dashboard?

For your marketing efforts to be successful on TikTok, you can’t ignore reporting. Whether it’s to optimize some of your current campaigns or analyze the effect of finished ones, you need to check the performance metrics first. This is where the TikTok Ads dashboard comes in handy.

A TikTok Ads dashboard refers to a platform that allows users to visually represent key performance metrics and data related to advertising campaigns on TikTok. It offers a centralized view of different performance indicators for advertisers to monitor and assess the efficiency of their campaigns. Therefore, when you create a TikTok Ads report, you are able to track the results of a campaign by including specific KPIs to help make insightful decisions.


TikTok Ads Templates: Metrics & Dimensions


Check out the most popular metrics and dimensions available on our TikTok Ads report templates below. You can also add any other field you need in the connection string.



  • Date
  • Performance by device
  • Performance by country


  • Return On Ad Spend (ROAS)
  • Conversion Rate (CR)
  • View Time (tells how captivating your ad content is)
  • Engagement Rate
  • Cost (how much you’re spending on TikTok Ads)
  • CPM (Cost per 1000 Impressions)
  • Impressions
  • Clicks
  • Click-Through Rate (CTR)
  • Cost per Click (directly affects the cost efficiency of campaigns)
  • Conversions
  • Conversions per Clicks
  • Cost per Conversion
  • Cost per Engagement (CPE)
  • Bounce Rate

Windsor.ai allows you to customize the TikTok Ads dashboard templates, with over 500 different dimensions, breakdowns, and metrics. See the available metrics and dimensions to start analyzing TikTok data today!


Benefits of Using TikTok Ads Dashboards

Our free TikTok Ads templates help give meaning to your TikTok data by turning it into easy-to-digest information. See below how the platforms can benefit you:


Real-time analytics

Through TikTok realtime dashboard, you can view essential metrics like clicks, impressions, and conversions instantly and determine the performance of your ads. This allows you to optimize marketing strategies as necessary to attract more clients and maximize returns.


Improved reporting

TikTok Ads report templates come in handy when you want to generate detailed and customizable marketing reports on key performance metrics, such as the Return on Ad Spend (ROAS). By showcasing the revenue created for each dollar spent on marketing, you gain insights into the efficiency of your campaigns. As a result, you can optimize your budget and ensure any investment made delivers the highest amount of financial returns possible.


Advanced targeting

Thanks to TikTok Ads express dashboard, you can discover the kind of ads that resonate well with the audience based on the engagement rate. After that, it becomes easier to segment customers according to demographics, behavior, age, or interests and develop more targeted campaigns, ultimately driving higher conversion and engagement rates.



What is TikTok Ads?

TikTok Ads gives individuals, businesses, and marketers a platform to promote their content. They are typically full-screen videos that target the app’s vast users to inform them about products or services offered. TikTok supports different ad formats, including branded hashtag challenges, in-feed ads (appear on user’s feed), TopView ads (appear first when the app is first opened), branded effects, and more.


What is TikTok Ads used for?

TikTok Ads enable businesses and marketers to create brand awareness and, consequently, increase their sales. They also promote user engagement. This is made possible by ads like branded hashtag challenges that bring fans on board to create a more interactive and engaging brand experience. What’s more, ads featuring call-to-action buttons can drive website visits when they redirect users to a brand’s landing pages, website, or specific online content.


How much are Tiktok Ads?

The cost of TikTok Ads depends on different factors, such as bidding strategies, ad format, targeting options, etc. In any case, the app applies an auction and bidding model, so you can choose the amount to pay per view, impression, or click. However, there’s a minimum budget of $50 daily for every ad campaign and $20 daily at the ad group level.