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What is Linkedin Pages dashboard?

A LinkedIn Pages dashboard is a digital tool or interface provided by LinkedIn that allows users to access and analyze various metrics and KPIs related to the performance of their LinkedIn Page. It provides valuable insights into how a LinkedIn Page is performing in terms of engagement, reach, and effectiveness in achieving specific marketing or branding goals.

Utilize this informative LinkedIn Page analytics dashboard to access live data regarding your clients’ or your own page performance. Gain a consolidated overview of your essential LinkedIn metrics and KPIs all in one place.

 

What should be included in a LinkedIn Pages analytics report?

A LinkedIn Page insights report should provide valuable information about various aspects of your account, including growth, engagement, visibility, conversion, and audience demographics.

 

Profile Performance

  • How many views has the LinkedIn page received?
  • How many unique visitors have viewed the page?
  • How many followers have been gained or lost over time?
  • What is the trend for these metrics over time?

 

Audience Demographics

  • What is the location, industry, job function, and seniority level of the LinkedIn page’s followers?
  • What are the top industries following the page?
  • How have the audience demographics changed over time?

 

Engagement Metrics

  • How many likes, comments, shares, and reactions have the page’s posts received?
  • What is the engagement rate (i.e., the percentage of followers who engage with the content)?
  • What are the most engaging posts, and what attributes contribute to their success?
  • How has the engagement rate changed over time?

 

Lead Generation

  • How many leads have been generated from the LinkedIn page?
  • What is the conversion rate of the page’s lead generation efforts?
  • How have the lead generation metrics changed over time?

 

Content Performance

  • Which types of posts are most popular among the audience (e.g., text, image, video)?
  • What topics are resonating with the audience?
  • How has the reach of the page’s posts changed over time?

 

 

Linkedin Pages Dashboard Templates: metrics & dimensions

Below are the most popular metrics and dimensions available in our Linkedin Analytics report templates. However, you can any other field you need in the connection string.

 

Dimensions:

  • Date
  • Post Title
  • Followers Industry
  • Followers Function
  • Followers Staff Count Range
  • Followers Seniority
  • Followers City
  • Followers Country

 

Metrics:

  • # of Followers
  • # of Visitors
  • Page Views
  • Careers Unique Page Views
  • About Unique Page Views
  • Comments
  • Shares
  • Likes
  • Likes on Shares
  • Impressions
  • Clicks

 

Our Linkedin Analytics dashboard templates can be customized with > 50 different dimensions, breakdowns and metrics. Head here to see a complete list: available metrics and dimensions.