Windsor.ai offers you free access to white-label PPC report dashboard templates to automate your marketing reports on Looker Studio. The PPC dashboard report templates help you track all your PPC marketing metrics from all the digital marketing tools you use for advertising. Some of the metrics displayed using the free dashboard template include impressions, clickthrough rate, and cost of advertising. The dashboard template is easy to use. You only need to integrate your data sources to create your first marketing report. After that, you schedule your dataflows to produce reports automatically using the express dashboard features.
What is PPC on Looker Studio Reporting Dashboard?
The PPC report dashboard template is a tool for the preparation of your marketing reports. Specifically, the PPC reporting template is an express dashboard that connects to your digital marketing tools like Google Ads, TikTok Ads, Twitter Ads, LinkedIn Ads, and Facebook Ads through a data connector to automate your marketing reports.
The free PPC dashboard template helps you monitor and manage your multichannel marketing campaigns by showing the impressions, clicks, conversions, and costs of the campaigns across the channels. Using the free PPC report dashboard template, you can make informed decisions to optimize your advertising spending based on costs and revenues.
Why is PPC Reporting Important?
PPC reporting is important because it shows the impact of your ads, campaigns, and spending on your marketing objectives. You can assess your campaigns to determine their impact on your brand image and sales.
Further, you can use the PPC reporting dashboard template to compare different campaigns across various channels in your multichannel marketing and along demographic and geographic targeting parameters. The result will help you determine the optimal marketing mix strategies based on the cost and revenues generated.
Benefits of Using PPC Reporting Dashboard
Using the PPC reporting dashboard has various benefits, including the following:
Automate Your PPC Marketing Reports
Your first benefit is automated reporting. Using the free PPC dashboard template on Looker Studio helps you automate marketing reports without coding or incurring high automation costs. Automation also cuts the time to insights and ensures that intelligence for data-driven marketing decisions is only one click away.
Manage Your PPC Marketing with a Real-Time Dashboard
Another benefit is that it helps you manage your PPC marketing operations using real-time dashboards that are always connected. Since Looker Studio is accessible online and the dataflows are scheduled to sync automatically, the PPC dashboard template enables you to monitor your marketing campaigns in real-time. This is particularly important because you can monitor your spending against revenue generation. You can also use the express dashboard to inform decisions about your multichannel marketing campaigns.
Optimize ROAS
The last significant benefit is optimizing your return on advertising spending (ROAS). You can set and monitor advertising budgets for each channel and adjust them to coincide with clickthrough and conversion rates for each platform. Most importantly, you can direct your advertising dollars to campaigns and channels that generate the highest revenues and returns on investment.
How to use it
- Configure the Looker Studio Connector: Windsor.ai
- Once you finish installing the connector open the PPC Report Dashboard on Looker Studio and make a copy of it (File -> Make a copy)
- Select the newly created data source.
- Now your dashboard is set up
FAQs
What is PPC?
PPC is the short form of pay-per-click. It is a digital marketing model in which advertisers pay a fee each time their advertisements are clicked. This means that the advertiser essentially pays for getting their advertisements screened to targeted audiences who may have an interest in the brand or product, and the intent is captured by clicking.
What is PPC used for?
PPC is used to enable businesses to target particular audiences, attract clicks on advertisements from specific segments, and enhance advertisers’ control over advertising campaigns and strategy. Apart from ensuring that advertisements are screened to specific target groups, advertisers can create live dashboards to monitor spending on PPC advertising, thereby enabling them to optimize their advertising strategies.
How Much is the PPC Report Dashboard?
The PPC report dashboard template is free. You only need to integrate your multichannel marketing media with the free PPC dashboard report template to create your first PPC report and automate the marketing insights.
What is Looker Studio?
Looker Studio is a free business intelligence tool by Google. It was created to enable businesses to process large datasets and automate reporting, including marketing reports. Looker Studio has a data blending feature that allows you to combine data from different sources. It also has a dataflow feature to automatically sync the data. Additionally, Looker Studio enables the creation of dashboards to automate your marketing reports.