Instagram Organic Google Sheets Template
Use this free Instagram Organic Google Sheets template to automatically visualize key metrics, such as follower growth, reach, engagement, and post performance, in a unified, auto-refreshing spreadsheet.
Just connect your Instagram data and set up custom dashboards in minutes—no complex technical setup required.
How to use this template: setup instructions
Prerequisites:
- Instagram Business or Creator account
- Admin access via Meta Business Manager
- Windsor.ai account
- Windsor.ai extension installed in Google Sheets
Connect your Instagram Page data to Windsor.a
Register or log in if you already have an account, and connect your Instagram Insights account. Select at least one account from the drop-down.
Choose Google Sheets as the destination
Click on Preview and Destination, choose Google Sheets, and copy your API Key from the instructions.
Copy this template
Open the Instagram Page Insights Google Sheets Dashboard Template. Make a copy to your own Google Drive so you can edit and customize it.
Sync the data
Follow the in-template instructions to link your live data feed from Windsor.ai to the dashboard. Paste your Windsor.ai API key when prompted to activate the data connection.
Why use this Instagram Page Insights Google Sheets template?
Automate data integration
Automate data integration
Windsor.ai automatically syncs your Instagram Page analytics to the Google Sheets template, updating a dashboard on your preferred schedule. Say goodbye to manual data entry and stay up to date with real-time insights with our no-code ELT connector.
Monitor follower growth and retention
Monitor follower growth and retention
Track total followers, new follows, and unfollows over any date range. Instantly see how your content impacts growth—and spot declines as soon as they happen.
Pinpoint top-performing content
Pinpoint top-performing content
View key engagement metrics—likes, impressions, comments, and shares—for each post within your selected time range. Easily identify your best-performing content with a side-by-side comparison table.
Break down content performance by format
Break down content performance by format
Quickly compare how various content types—Reels, photos, carousels, and videos—perform with your audience. Uncover real engagement trends and refine your strategy with data-driven insights.
Customize and share
Customize and share
Use the dashboard as-is or tailor it for team reports, stakeholder updates, or content audits. All key metrics are centralized, easy to interpret, and customizable to match your branding.
Google Sheets Instagram Page dashboard template: metrics, dimensions, and breakdowns
This Instagram Organic template is built to support content teams, social media managers, and brand leads.
All data is pulled automatically via Windsor.ai’s connector and updated on your preferred schedule in Google Sheets.
Page-level metrics:
- Total Page Follows
- New Follows
- Unfollows
- Impressions
Post-level metrics:
- Post Date
- Post Message
- Post Impressions
- Post Reactions (Likes)
- Post Comments
- Post Shares
Dimensions & filters:
- Date
- Content Type
Dashboard overview
This Instagram Page Insights Google Sheets dashboard is made up of three main sections:
1) Audience overview
Track your Instagram growth day by day with stats on follower changes and impressions. Quickly spot upward trends or slowdowns—and connect them to campaigns, content spikes, or audience shifts.
2) Engagement overview
Monitor your daily page impressions, likes, comments, and shares, and discover which posts generate the most views over a selected period.
3) Post performance
See how many impressions, comments, shares, and reactions each of your posts gets. Understand what topics, formats, or captions drive the most value.
FAQs
Do you have the detailed documentation for Google Sheets data integration with Windsor.ai?
Yes, you can find our step-by-step documentation for integrating data into Google Sheets with Windsor.ai here:
Why do I need to use this Instagram Page Insights template?
It helps you track Instagram organic performance—both at the page level (follower growth and page impressions) and post level (engagement, reach, reactions, content type).
Can I compare different content formats?
Yes! The template includes a comparison table that categorizes posts by format, making it easy to benchmark performance and optimize your strategy accordingly.
Do I need coding skills to use this template?
No coding required at all. This dashboard is built entirely in Google Sheets and connects via Windsor.ai’s no-code integration. You’ll just need to follow a few simple sync setup steps using your Windsor.ai API key.
What data does this dashboard use?
It pulls metrics directly from your Instagram account connected to Windsor.ai. You’ll see data like post reach, reactions, comments, shares, and more broken down by date and post.
How often is the data updated?
You can schedule updates to occur daily, hourly, at custom intervals, or in near real-time in Windsor.ai’s add-on for Google Sheets.
Does this template track paid performance?
No, this template is designed specifically for organic content. For paid ads tracking, we offer separate templates tailored to that purpose.
Is this template customizable?
Absolutely. You can edit charts, formulas, add filters, sort columns, or extend the sheet to include your own KPIs or branding.
Are other social media dashboards available?
Yes! Windsor.ai offers a great number of templates for Facebook, LinkedIn, TikTok, YouTube, and many other data sources.
Is this Google Sheets template free to use?
Yes, you can use any template from our gallery free of charge. The only fees might apply to data syncing using the Windsor.ai connector for automated data integration from a data source into Google Sheets. Here are our pricing plans.
Tired of manual Instagram Organic data exports? Try Windsor.ai today to automate your reporting
