This Mailchimp Data Studio report helps you to visualise your Mailchimp campaign data in Google Data Studio. We have added three pages to it:
- Lists
- Regular Campaigns
- Unsubscribes
To keep the dashboard simple, we’re only using a few of the available dimensions available in our connector. The whole list of supported metrics and dimensions is further down below in this article.
This dashboard connects to the following data source
- Mailchimp
Connecting your data
The process to set up this dashboard shouldn’t take more than 2 minutes. Before you get started please make sure that you have access to a Mailchimp account with enough access rights to create a Mailchimp API-Key. During the installation you will be asked to provide the API key.
Setting up the Data Studio connector and dashboard
- Configure the Google Data Studio Connector: Instagram Insights
- Once you have added your API Key click Finish
- Back in Data Studio click CREATE REPORT
Available metrics and dimensions in this dashboard
Name | Type | Description |
---|---|---|
Abuse Reports | NUMERIC | The number of abuse reports generated for this campaign. |
Campaign ID | TEXT | A string that uniquely identifies this campaign. |
Campaign Title | TEXT | The title of the campaign. |
Campaign Type | TEXT | The type of campaign (regular, plain-text, ab_split, rss, automation, variate, or auto). |
Click Rate | NUMERIC | The number of unique clicks divided by the total number of successful deliveries. |
Clicks Total | NUMERIC | The total number of clicks for the campaign. |
Date | DATE | The Date (copy of send_time, but this represents date only with no time) |
Emails Sent | NUMERIC | The total number of emails sent for this campaign. |
Forward Count | NUMERIC | How many times the campaign has been forwarded. |
Forwards Opens | NUMERIC | How many times the forwarded campaign has been opened. |
Last Click | DATE | The date and time of the last recorded click for the campaign in ISO 8601 format. |
Last Open | DATE | The date and time of the last recorded open in ISO 8601 format. |
List ID | NUMERIC | The unique list id. |
List Is Active | TEXT | The status of the list used, namely if it's deleted or disabled. |
List Name | TEXT | The name of the list. |
Open Rate | NUMERIC | The number of unique opens divided by the total number of successful deliveries. |
Opens Total | NUMERIC | The total number of opens for a campaign. |
Preview Text | TEXT | The preview text for the campaign. |
RSS Last Send | DATE | For RSS campaigns, the date and time of the last send in ISO 8601 format. |
Send Time | DATE | The date and time a campaign was sent in ISO 8601 format. |
Subject Line | TEXT | The subject line for the campaign. |
Unique Clicks | NUMERIC | The total number of unique clicks for links across a campaign. |
Unique Opens | NUMERIC | The total number of unique opens. |
Unique Subscriber Clicks | NUMERIC | The total number of subscribers who clicked on a campaign. |
Unsubscribed | NUMERIC | The total number of unsubscribed members for this campaign. |
Url | TEXT | The URL for the link in the campaign. |
Url Campaign Id | TEXT | The campaign id. |
Url Click Percentage | NUMERIC | The percentage of total clicks a link generated for a campaign. |
Url Id | TEXT | The unique id for the link. |
Url Last Click | DATE | The date and time for the last recorded click for a link in ISO 8601 format. |
Url Total Clicks | NUMERIC | The number of total clicks for a link. |
Url Unique Click Percentage | NUMERIC | The percentage of unique clicks a link generated for a campaign. |
Url Unique Clicks | NUMERIC | Number of unique clicks for a link. |
To get other channels connected and visualised please check out our Template Gallery.