Connect Instagram to Google Data Studio

Directly connect Instagram Insights to Looker Studio, in minutes, and in an easy-to-use format.

instagram google data studio connector

Analyze Your Marketing Metrics from Instagram Insights in GDS

Why integrate Instagram Insights with Google Data Studio?

  • Integrating Instagram Insights with Google Data Studio allows you to better understand your Instagram audience and explore data that can help you grow your account. You can tailor your content strategy based on who is following your account, which posts are performing well, and how engaged your followers are.

 

  • Connecting Instagram Insights with Google Data Studio allows you to automatically pull in data and update your reports which can save you time and reduce the need for manual data entry.

 

  • Google Data Studio offers powerful reporting capabilities as well as a variety of visualization options, such as charts, tables, and maps, to help you understand how your Instagram account is performing and identify areas for improvement.

 

  • Google Data Studio has many pre-built templates that make it easier to begin creating reports and customize them as needed.

 

  • Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.

 

  • You can create reports and dashboards that show the impact of your marketing campaigns on product pricing and availability by integrating Idealo data with other marketing data sources.

 

  • Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.

 

About the Instagram Insights Google Data Studio Connector

The Instagram Insights Google Data Studio Connector pulls metrics and dimensions for Instagram Insights. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Instagram Insights to Google Data Studio?

Do you plan to connect and visualize your Instagram Insights in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.select fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Instagram Google Data Studio connector

Instagram Insights metrics & dimensions available for streaming into Google Data Studio

nametypedescription
Account IDTEXTAlias for Instagram user ID
Account NameTEXTInstagram user name
Age group nameTEXTage group name
Number of followers of a age groupNUMERICThe lifetime number of an Instagram profile followers who belong to a age group
Number of followers from a cityNUMERICThe lifetime number of an Instagram profile followers from a city
Audience Country NameCOUNTRYFollower's country code
Number of followers from a countryNUMERICThe lifetime number of an Instagram profile followers from a country
Gender/Age group nameTEXTGender/age group name
Number of followers of a gender/age groupNUMERICThe lifetime number of an Instagram profile followers who belong to a gender/age group
Gender group nameTEXTGender group name
Number of followers of a gender groupNUMERICThe lifetime number of an Instagram profile followers who belong to a gender group
Locale nameTEXTFollower's locale name (language code + country code)
Number of followers for a localeNUMERICThe lifetime number of an Instagram profile followers with a locale
Instagram profile (account) biographyTEXTInstagram profile (account) biography
NUMERICTotal number of likes and comments on the carousel album
NUMERICTotal number of times the carousel album has been seen
NUMERICTotal number of unique Instagram accounts that have seen the carousel album
NUMERICTotal number of unique accounts that have saved the carousel album
NUMERICTotal number of unique Instagram accounts that have viewed video within the carousel album.
CityCITYFollower's city
Total clicksNUMERICTotal number of taps on directions, call, text message, website links in the Instagram user's profile within a day
DateDATEDate
Email contacts (1 day)NUMERICTotal number of taps on the email link in the Instagram user's profile within a day
The current latest date of a lifetime periodDATEThe current latest date for lifetime metrics
New followers (1 day)NUMERICTotal number of new followers within a day. Not available on users with fewer than 100 followers. Supports querying data for the last 30 days excluding the current day.
Profile followersNUMERICTotal number of unique accounts following this profile
Profile followsNUMERICTotal number of accounts this profile is following
Get directions clicks (1 day)NUMERICTotal number of taps on the directions link in the Instagram user's profile within a day.
Alias for Impressions (1 day)NUMERICAlias for Impressions (1 day)
Impressions (1 day)NUMERICTotal number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views.
Legacy Instagram user IDTEXTLegacy Instagram user ID
Media captionTEXTCaption of the post
Comments countNUMERICCount of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.
Profile media countNUMERICTotal number of media for this profile
Media engagementNUMERICSum of like_count, comments_count and saved counts on the Instagram media object
Media IDTEXTMedia object ID.
Media impressionsNUMERICTotal number of times the Instagram media object has been seen
Media comments enabledTEXTWhether or not the comments are enabled
Media Like CountNUMERICCount of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments.
TEXTURL of the post on Instagram
Media playsNUMERICTotal number of times the Instagram reels object has been played
Media product typeTEXTSurface where the media is published. Can be AD, FEED, IGTV, or STORY
Media reachNUMERICTotal number of unique Instagram accounts that have seen the Instagram media object.
Media savedNUMERICTotal number of unique Instagram accounts that have saved the Instagram media object
Media shortcodeTEXTShortcode of the post on Instagram
Video thumbnail URLIMAGE_URLURL of the video thumbnail
Media typeTEXTType of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM, REEL)
Media URLIMAGE_URLURL of the media object
Media video viewsNUMERICTotal number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen.
Instagram profile (account) nameTEXTInstagram profile (account) name
Phone call clicks (1 day)NUMERICTotal number of taps on the call link in Instagram user's profile within a day
Profile views (1 day)NUMERICTotal number of users who have viewed the Instagram user's profile within a day
Alias for Profile reach (1 day)NUMERICAlias for Profile reach (1 day)
Profile reach (1 day)NUMERICTotal number of unique users who have viewed at least one of the Instagram user's Instagram Media
Story exitsNUMERICNumber of times someone exited the story
Story IDTEXTStory ID
Story impressionsNUMERICTotal number of times the story has been seen
Permanent URL to the media.TEXTTotal number of taps to see this story's previous photo or video
Story reachNUMERICTotal number of unique accounts that have seen the story
Story repliesNUMERICTotal number of replies to the story
Story taps backNUMERICTotal number of taps to see this story's previous photo or video
Story taps forwardNUMERICTotal number of taps to see this story's next photo or video
Text message clicks (1 day)NUMERICTotal number of taps on the text message link in the Instagram user's profile within a day
Media createdTIMESTAMPDate and time when media was added
Instagram user IDTEXTInstagram user ID
Instagram user name (alias)TEXTAlias for Instagram user name
Instagram user nameTEXTInstagram user name
Linked websiteTEXTLink to your website that is displayed on your Instagram profile page
Linked website clicks (1 day)NUMERICTotal number of taps on the website link in the Instagram user's profile
TodayDATEToday's date

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