Connect Instagram to Google Data Studio
Directly connect Instagram Insights to Looker Studio, in minutes, and in an easy-to-use format.
Analyze Your Marketing Metrics from Instagram Insights in GDS
About Instagram Insights
About Google Data Studio
Why integrate Instagram Insights with Google Data Studio?
- Integrating Instagram Insights with Google Data Studio allows you to better understand your Instagram audience and explore data that can help you grow your account. You can tailor your content strategy based on who is following your account, which posts are performing well, and how engaged your followers are.
- Connecting Instagram Insights with Google Data Studio allows you to automatically pull in data and update your reports which can save you time and reduce the need for manual data entry.
- Google Data Studio offers powerful reporting capabilities as well as a variety of visualization options, such as charts, tables, and maps, to help you understand how your Instagram account is performing and identify areas for improvement.
- Google Data Studio has many pre-built templates that make it easier to begin creating reports and customize them as needed.
- Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.
- You can create reports and dashboards that show the impact of your marketing campaigns on product pricing and availability by integrating Idealo data with other marketing data sources.
- Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.
About the Instagram Insights Google Data Studio Connector
The Instagram Insights Google Data Studio Connector pulls metrics and dimensions for Instagram Insights. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A Instagram Insights advertiser account (Visit our privacy policy and terms of use)
- Google account for Instagram Insights to Google Data Studio integration.
- A Windsor account. Start your free trial now.
How to connect Instagram Insights to Google Data Studio?
Do you plan to connect and visualize your Instagram Insights in Google Data Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source.
Instagram Insights metrics & dimensions available for streaming into Google Data Studio
name type description Account ID TEXT Alias for Instagram user ID Account Name TEXT Instagram user name Age group name TEXT age group name Number of followers of a age group NUMERIC The lifetime number of an Instagram profile followers who belong to a age group Number of followers from a city NUMERIC The lifetime number of an Instagram profile followers from a city Audience Country Name COUNTRY Follower's country code Number of followers from a country NUMERIC The lifetime number of an Instagram profile followers from a country Gender/Age group name TEXT Gender/age group name Number of followers of a gender/age group NUMERIC The lifetime number of an Instagram profile followers who belong to a gender/age group Gender group name TEXT Gender group name Number of followers of a gender group NUMERIC The lifetime number of an Instagram profile followers who belong to a gender group Locale name TEXT Follower's locale name (language code + country code) Number of followers for a locale NUMERIC The lifetime number of an Instagram profile followers with a locale Instagram profile (account) biography TEXT Instagram profile (account) biography Carousel album engagement NUMERIC Total number of likes and comments on the carousel album Carousel album impressions NUMERIC Total number of times the carousel album has been seen Carousel album reach NUMERIC Total number of unique Instagram accounts that have seen the carousel album Carousel album saved NUMERIC Total number of unique accounts that have saved the carousel album Carousel album video views NUMERIC Total number of unique Instagram accounts that have viewed video within the carousel album. City CITY Follower's city Total clicks NUMERIC Total number of taps on directions, call, text message, website links in the Instagram user's profile within a day Date DATE Date Email contacts (1 day) NUMERIC Total number of taps on the email link in the Instagram user's profile within a day The current latest date of a lifetime period DATE The current latest date for lifetime metrics New followers (1 day) NUMERIC Total number of new followers within a day. Not available on users with fewer than 100 followers. Supports querying data for the last 30 days excluding the current day. Profile followers NUMERIC Total number of unique accounts following this profile Profile follows NUMERIC Total number of accounts this profile is following Get directions clicks (1 day) NUMERIC Total number of taps on the directions link in the Instagram user's profile within a day. Alias for Impressions (1 day) NUMERIC Alias for Impressions (1 day) Impressions (1 day) NUMERIC Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views. Legacy Instagram user ID TEXT Legacy Instagram user ID Media caption TEXT Caption of the post Comments count NUMERIC Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. Profile media count NUMERIC Total number of media for this profile Media engagement NUMERIC Sum of like_count, comments_count and saved counts on the Instagram media object Media ID TEXT Media object ID. Media impressions NUMERIC Total number of times the Instagram media object has been seen Media comments enabled TEXT Whether or not the comments are enabled Media Like Count NUMERIC Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments. Media permalink TEXT URL of the post on Instagram Media plays NUMERIC Total number of times the Instagram reels object has been played Media product type TEXT Surface where the media is published. Can be AD, FEED, IGTV, or STORY Media reach NUMERIC Total number of unique Instagram accounts that have seen the Instagram media object. Media saved NUMERIC Total number of unique Instagram accounts that have saved the Instagram media object Media shortcode TEXT Shortcode of the post on Instagram Video thumbnail URL IMAGE_URL URL of the video thumbnail Media type TEXT Type of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM, REEL) Media URL IMAGE_URL URL of the media object Media video views NUMERIC Total number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen. Instagram profile (account) name TEXT Instagram profile (account) name Phone call clicks (1 day) NUMERIC Total number of taps on the call link in Instagram user's profile within a day Profile views (1 day) NUMERIC Total number of users who have viewed the Instagram user's profile within a day Alias for Profile reach (1 day) NUMERIC Alias for Profile reach (1 day) Profile reach (1 day) NUMERIC Total number of unique users who have viewed at least one of the Instagram user's Instagram Media Story exits NUMERIC Number of times someone exited the story Story ID TEXT Story ID Story impressions NUMERIC Total number of times the story has been seen Permanent URL to the media. TEXT Total number of taps to see this story's previous photo or video Story reach NUMERIC Total number of unique accounts that have seen the story Story replies NUMERIC Total number of replies to the story Story taps back NUMERIC Total number of taps to see this story's previous photo or video Story taps forward NUMERIC Total number of taps to see this story's next photo or video Text message clicks (1 day) NUMERIC Total number of taps on the text message link in the Instagram user's profile within a day Media created TIMESTAMP Date and time when media was added Instagram user ID TEXT Instagram user ID Instagram user name (alias) TEXT Alias for Instagram user name Instagram user name TEXT Instagram user name Linked website TEXT Link to your website that is displayed on your Instagram profile page Linked website clicks (1 day) NUMERIC Total number of taps on the website link in the Instagram user's profile Today DATE Today's date
Easily connect Instagram Insights to Looker Studio
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.