Connect Instagram Insights to Google Data Studio with Windsor.ai
Directly connect your Instagram Insights to Google Data Studio, in minutes, and in an easy-to-use format.
All your marketing data in one place, just in a few clicks.
Automate and save time.
Use all your data where and when you need it.
About Instagram Insights
Instagram is a social media platform that enables users to share photos and videos while also interacting with others via likes, comments, and direct messaging. It was founded in 2010 and quickly grew in popularity (2 billion active users globally as of 2022) as a means for people to share their personal and professional lives visually. Instagram Insights is a built-in analytics tool for Instagram Business Accounts that allows users to track post engagement, follower growth, and other metrics. Instagram Insights helps businesses and creators to understand how their content is resonating with their audience and improve their content strategy, boost engagement and grow their following.
Learn more about Instagram Insights
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Looker Studio
Why integrate Instagram Insights with Google Data Studio?
- Integrating Instagram Insights with Google Data Studio allows you to better understand your Instagram audience and explore data that can help you grow your account. You can tailor your content strategy based on who is following your account, which posts are performing well, and how engaged your followers are.
- Connecting Instagram Insights with Google Data Studio allows you to automatically pull in data and update your reports which can save you time and reduce the need for manual data entry.
- Google Data Studio offers powerful reporting capabilities as well as a variety of visualization options, such as charts, tables, and maps, to help you understand how your Instagram account is performing and identify areas for improvement.
- Google Data Studio has many pre-built templates that make it easier to begin creating reports and customize them as needed.
- Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.
- Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.
About the Instagram Insights Google Data Studio Connector
The Instagram Insights Google Data Studio Connector pulls metrics and dimensions for Instagram Page Insights. The Insights are retrieved at a page, post, and story level.
There are 50+ metrics and dimensions exposed by this connector. Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A valid Facebook login ID and at least one Instagram account linked to that Facebook login ID. (Visit our privacy policy and terms of use)
- Google account for Instagram Insights to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Instagram Insights to Google Data Studio?
You need to select Instagram Insights as a Data Source and grant access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Followers, Story Replies, or Impressions.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
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- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Instagram Insights
Do you plan to connect and visualize Instagram Insights in Google Data Studio?
These free and customizable Google Data Studio Studio Instagram Insights templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Instagram Insights
Would you like to take your Google Data Studio Instagram Insights dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Instagram Insights Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Alias for Instagram user ID |
| Account Name | TEXT | Instagram user name |
| Age group name | TEXT | age group name |
| Number of followers of a age group | NUMERIC | The lifetime number of an Instagram profile followers who belong to a age group |
| Number of followers from a city | NUMERIC | The lifetime number of an Instagram profile followers from a city |
| Audience Country Name | TEXT | Follower's country code |
| Number of followers from a country | NUMERIC | The lifetime number of an Instagram profile followers from a country |
| Gender/Age group name | TEXT | Gender/age group name |
| Number of followers of a gender/age group | NUMERIC | The lifetime number of an Instagram profile followers who belong to a gender/age group |
| Gender group name | TEXT | Gender group name |
| Number of followers of a gender group | NUMERIC | The lifetime number of an Instagram profile followers who belong to a gender group |
| Locale name | TEXT | Follower's locale name (language code + country code) |
| Number of followers for a locale | NUMERIC | The lifetime number of an Instagram profile followers with a locale |
| Instagram profile (account) biography | TEXT | Instagram profile (account) biography |
| Carousel album engagement | NUMERIC | Total number of likes and comments on the carousel album |
| Carousel album impressions | NUMERIC | Total number of times the carousel album has been seen |
| Carousel album reach | NUMERIC | Total number of unique Instagram accounts that have seen the carousel album |
| Carousel album saved | NUMERIC | Total number of unique accounts that have saved the carousel album |
| Carousel album video views | NUMERIC | Total number of unique Instagram accounts that have viewed video within the carousel album. |
| City | TEXT | Follower's city |
| Total clicks | NUMERIC | Total number of taps on directions, call, text message, website links in the Instagram user's profile within a day |
| Date | DATE | Date |
| Email contacts (1 day) | NUMERIC | Total number of taps on the email link in the Instagram user's profile within a day |
| The current latest date of a lifetime period | DATE | The current latest date for lifetime metrics |
| New followers (1 day) | NUMERIC | Total number of new followers within a day. Not available on users with fewer than 100 followers. |
| Profile followers | NUMERIC | Total number of unique accounts following this profile |
| Profile follows | NUMERIC | Total number of accounts this profile is following |
| Get directions clicks (1 day) | NUMERIC | Total number of taps on the directions link in the Instagram user's profile within a day. |
| Alias for Impressions (1 day) | NUMERIC | Alias for Impressions (1 day) |
| Impressions (1 day) | NUMERIC | Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views. |
| Legacy Instagram user ID | TEXT | Legacy Instagram user ID |
| Media caption | TEXT | Caption of the post |
| Comments count | NUMERIC | Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. |
| Profile media count | NUMERIC | Total number of media for this profile |
| Media engagement | NUMERIC | Sum of like_count, comments_count and saved counts on the Instagram media object |
| Media ID | TEXT | Media object ID. |
| Media impressions | NUMERIC | Total number of times the Instagram media object has been seen |
| Media comments enabled | TEXT | Whether or not the comments are enabled |
| Media Like Count | NUMERIC | Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments. |
| Media permalink | TEXT | URL of the post on Instagram |
| Media product type | TEXT | Surface where the media is published. Can be AD, FEED, IGTV, or STORY |
| Media reach | NUMERIC | Total number of unique Instagram accounts that have seen the Instagram media object. |
| Media saved | NUMERIC | Total number of unique Instagram accounts that have saved the Instagram media object |
| Media shortcode | TEXT | Shortcode of the post on Instagram |
| Video thumbnail URL | TEXT | URL of the video thumbnail |
| Media type | TEXT | Type of the media object (IMAGE, VIDEO, CAROUSEL_ALBUM, REEL) |
| Media URL | IMAGE_URL | URL of the media object |
| Media video views | NUMERIC | Total number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen. |
| Instagram profile (account) name | TEXT | Instagram profile (account) name |
| Phone call clicks (1 day) | NUMERIC | Total number of taps on the call link in Instagram user's profile within a day |
| Profile views (1 day) | NUMERIC | Total number of users who have viewed the Instagram user's profile within a day |
| Alias for Profile reach (1 day) | NUMERIC | Alias for Profile reach (1 day) |
| Profile reach (1 day) | NUMERIC | Total number of unique users who have viewed at least one of the Instagram user's Instagram Media |
| Story exits | NUMERIC | Number of times someone exited the story |
| Story ID | TEXT | Story ID |
| Story impressions | NUMERIC | Total number of times the story has been seen |
| Permanent URL to the media. | TEXT | Total number of taps to see this story's previous photo or video |
| Story reach | NUMERIC | Total number of unique accounts that have seen the story |
| Story replies | NUMERIC | Total number of replies to the story |
| Story taps back | NUMERIC | Total number of taps to see this story's previous photo or video |
| Story taps forward | NUMERIC | Total number of taps to see this story's next photo or video |
| Text message clicks (1 day) | NUMERIC | Total number of taps on the text message link in the Instagram user's profile within a day |
| Media created | TIMESTAMP | Date and time when media was added |
| Instagram user ID | TEXT | Instagram user ID |
| Instagram user name (alias) | TEXT | Alias for Instagram user name |
| Instagram user name | TEXT | Instagram user name |
| Linked website | TEXT | Link to your website that is displayed on your Instagram profile page |
| Linked website clicks (1 day) | NUMERIC | Total number of taps on the website link in the Instagram user's profile |