Connect Instagram to Looker Studio
Windsor.ai is a data integration tool that syncs Instagram and Looker Studio to automate reporting. The integration is fast, easy, and codeless. Set up the connector through interactive prompts to synchronize data in minutes.
Why do I need Instagram and Looker Studio integration?
The integration of Instagram and Looker Studio streamlines data transfer, enabling automation without coding. There are several benefits of the integration. Some benefits include:
Enhanced collaboration on data
Integration eliminates the need for old ways to export data. Instead, you use automation to import data into Looker Studio. Then, your teams can collaborate in the platform by utilizing the semantic layer to get answers from teams and the data. You get the best insights from data when you synchronize the analytic insights and human ideas in the same governed platform.
Automated Instagram insights analytics
When you synchronize Instagram and Looker Studio, you automate reporting for your page while ensuring data governance. That is because integration enables you to automatically sync dataflows to your reporting dashboards. Automation cuts the time and costs associated with Instagram reporting.
Growth in Instagram follower and page engagement rates
The fundamental purpose of integrating Instagram and Looker Studio is to conduct analytics that shows your Instagram statistics and trends. That way, you can measure your brand’s reach and engagement rates, as the follower statistics demonstrate. Most importantly, you can evaluate content for ideas to grow Instagram followers by drilling down the impressions, clicks, comments, and sharing of your content.
Increase sales through Instagram
Integration helps you increase sales through your Instagram account. Your teams can analyze the reach of your Instagram content based on various dimensions like region and time. You can also assess the linkages between sales and different types of ads, including organic and paid promotions. If you have enabled features for sales through Instagram, you can track conversions to particular Instagram instances. All these analytics allow you to orchestrate customer experience and increase sales.
Optimize your Instagram spending for high ROI
The last key benefit is optimizing spending on Instagram content and campaigns. Integration allows for data-driven marketing decisions, including optimal allocation of marketing dollars to Instagram campaigns. Using data, the business can plan its marketing budget and spending for optimal outcomes. Optimization allows you to spend the least amount possible for the highest conversion potential. As a result, you take actions that show potential for a high return on investment for marketing dollars.
Prerequisites
To set up the connector, the user should have:
- Instagram account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect Instagram to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Instagram as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to Instagram Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to Instagram connector again. Choose your Instagram account and click “Connect”. Click “Create report”
FAQ
What is Instagram?
Instagram is one of the social media platforms provided by Meta. The platform allows users to share photos and videos. Content posted on Instagram can be viewed publicly by users on the platform, so long as you don’t restrict who can view your page. One important note about the social media platform is that it is available to individuals and businesses. However, Instagram for business differs from personal accounts because it allows the company to advertise on the platform through organic and paid content. Meta enables Instagram business users to analyze page insights for better outcomes.
What is Looker Studio?
Looker Studio Looker Studio is a business intelligence platform. It was created by Google to enable businesses to manage big data. Looker Studio is free and accessible online. Through Looker Studio, you can blend, visualize, and report insights from your datasets. Looker Studio also enables you to automate your reports through dashboards and dataflow features. Overall, the platform simplifies how you analyze data to power business decisions.
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