Connect Instagram to Looker Studio

Directly connect Instagram Insights to Looker Studio, in minutes, and in an easy-to-use format.

instagram google data studio connector

Analyze Marketing Metrics from Instagram Insights in GDS

Why integrate Instagram Insights with Google Data Studio?

  • Integrating Instagram Insights with Google Data Studio allows you to better understand your Instagram audience and explore data that can help you grow your account. You can tailor your content strategy based on who is following your account, which posts are performing well, and how engaged your followers are.


  • Connecting Instagram Insights with Google Data Studio allows you to automatically pull in data and update your reports which can save you time and reduce the need for manual data entry.


  • Google Data Studio offers powerful reporting capabilities as well as a variety of visualization options, such as charts, tables, and maps, to help you understand how your Instagram account is performing and identify areas for improvement.


  • Using Google Data Studio, you can create custom reports that include data from Instagram Insights alongside data from other marketing channels which help you better understand your audience and the effectiveness of your content and campaigns.


About the Instagram Insights Google Data Studio Connector

The Instagram Insights Google Data Studio Connector pulls metrics and dimensions for Instagram Insights. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Instagram to Google Data Studio?

Do you plan to connect and visualize your Instagram Insights in Google Data Studio?

Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Instagram Google Data Studio connector

Instagram metrics & dimensions available for streaming into Looker Studio

Extract Instagram data to Google Data Studio with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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