Connect Microsoft Bing Ads to Looker Studio
Directly connect Bing Ads to Looker Studio,in minutes, and in an easy-to-use format.
Why integrate Bing Ads with Looker Studio?
Integrating Bing Ads with Looker Studio (Google Data Studio) provides several benefits for digital marketers:
- You can gain a more comprehensive understanding of who is viewing your ads, how they are interacting with them, and what keywords are driving traffic to your website by integrating Bing Ads data with Looker Studio.
- Integration enables access to real-time data from Bing Ads within Looker Studio (Google Data Studio). This means you can make timely adjustments to your campaigns based on the most up-to-date information.
- Looker Studio allows you to consolidate data from multiple advertising platforms, including Bing Ads. This provides a centralized view of your advertising efforts, making it easier to analyze and compare performance.
- You can also use Looker Studio’s powerful reporting tool to get a high-level overview of your campaigns, allowing you to see how much money you’re spending on each ad campaign and make informed budget decisions.
About the Bing Ads Looker Studio (Google Data Studio) Connector
The Bing Ads Looker Studio Connector pulls metrics and dimensions for Bing Ads. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- Bing Ads account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect Bing Ads to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Bing Ads as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to Bing Ads Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to Bing Ads connector again. Choose your Bing Ads account and click “Connect”. Click “Create report”
How do I add Bing to Looker Studio with SOAP?
We have already explained how to add Microsoft Ads to Looker Studio. It can be done simply and easily via Windsor.ai. The Looker Studio Microsoft Ads data will be available because of the Microsoft Advertising API which collects and categorizes all data which is gathered from your campaigns.
What Windsor.ai enables you to do with ease and in few simple steps is to incorporate that data, visualize and organize it into dashboards in Looker Studio for instance, but you can also take the long route and connect Microsoft Ads to Looker Studio directly, without an intermediary which in this case is Windsor.ai.
Of course you can choose the other option and connect Microsoft Ads to Looker Studio directly, but beware that the route isn’t exactly direct, in fact, it is quite complex. Microsoft offers marketing data via an API which uses SOAP messaging protocol, so in order to call specific data objects you must use SOAP request messages. Here’s what such a request should look like:
What is Looker Studio?
Looker Studio is a free online business intelligence tool by Google for big data. With Looker Studio, you can organize and automate your data reports.
Bing Ads Field Reference
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