Connect Bing Ads to Looker Studio

Directly connect Bing Ads to Looker Studio,in minutes, and in an easy-to-use format.

bing google data studio integration

Analyze Marketing Metrics from Bing Ads in GDS

Why integrate Bing Ads with Looker Studio?


Integrating Bing Ads with Google Data Studio provides several benefits for digital marketers:


  • You can gain a more comprehensive understanding of who is viewing your ads, how they are interacting with them, and what keywords are driving traffic to your website by integrating Bing Ads data with Google Data Studio.


  • Integration enables access to real-time data from Bing Ads within Google Data Studio. This means you can make timely adjustments to your campaigns based on the most up-to-date information.


  • Google Data Studio allows you to consolidate data from multiple advertising platforms, including Bing Ads. This provides a centralized view of your advertising efforts, making it easier to analyze and compare performance.


  • You can also use Google Data Studio’s powerful reporting tool to get a high-level overview of your campaigns, allowing you to see how much money you’re spending on each ad campaign and make informed budget decisions.


About the Bing Ads Google Data Studio Connector

The Bing Ads Google Data Studio Connector pulls metrics and dimensions for Bing Ads. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Bing Ads to Looker Studio?

If you’ve ever used Google Ads, it won’t be too difficult to explain Microsoft Ads to you, nor will it be difficult to import Bing Ads data into Looker Studio.

Sure, Google is the largest Search Engine, but it isn’t the only one, so why would you want to give up on Microsoft Advertising, especially if you integrate the data into Looker Studio?! All data will be available and you will be able to effectively measure the success of your Microsoft Ads and compare it against the other channels that you’re using.

Think of Looker Studio as a canvas where you can customize your metrics and dimensions and set up a tailored dashboard based on your needs. Let’s say that you are showing your results to someone who is not directly involved in the marketing process, you will probably want the presentation to be as visual as possible.

Let’s say that you are running campaigns across a range of geos, all over the globe and your stakeholders want to see the CPA figures and how they vary by country. It will be much better to use one of the visualizations that will present the metric on the map of the world rather than a table or a sheet.


Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source. Bing Ads Google Data Studio connector


How do I add Bing to Looker Studio with SOAP?

We have already explained how to add Microsoft Ads to Looker Studio. It can be done simply and easily via The Looker Studio Microsoft Ads data will be available because of the Microsoft Advertising API which collects and categorizes all data which is gathered from your campaigns.

What enables you to do with ease and in few simple steps is to incorporate that data, visualize and organize it into dashboards in Looker Studio for instance, but you can also take the long route and connect Microsoft Ads to Looker Studio directly, without an intermediary which in this case is

Of course you can choose the other option and connect Microsoft Ads to Looker Studio directly, but beware that the route isn’t exactly direct, in fact, it is quite complex. Microsoft offers marketing data via an API which uses SOAP messaging protocol, so in order to call specific data objects you must use SOAP request messages. Here’s what such a request should look like:

Add Bing Ads to Looker Studio


Bing metrics & dimensions available for streaming into Looker Studio

Extract Bing data to Google Data Studio with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Popular Looker Studio and Bing Ads integrations