Connect Magento to Tableau

Analyze your Magento data with Tableau

Analyze Metrics from Magento in Tableau


How to connect Magento to Tableau

Connecting Magento to Tableau is the process of pulling data from Shopify into Tableau for better visualization and data analysis, which helps companies on the Magento platform make data-driven decisions and grow their business.


1. Go to onboarding form page to sign up or log in if you have an account.

You need to select Magento as a Data Source and Grant Access to

magento connector


2. Go to “Preview and Destination” and choose Tableau

tableau select destination


After choosing Tableau as your data destination, copy and save the API URL that appears into your clipboard as seen in the image below.

tableau select destination url


Step 3: Log in to Tableau Desktop and create a new Data source

On your Tableau desktop, create a new data source; click on More on the right panel and click on web data connector, as shown in the screenshot below

Log in to Tableau Desktop


Add the copied URL from the previous step to the next screen and paste it into your Tableau desktop. 

copied URL tableau desktop

That’s it! Please wait for the connector’s magic and import all your Spotify data into Tableau as an extract. Once the data extraction is complete, Tableau will open a new worksheet, and you can begin analyzing your data.


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Magento metrics & dimensions available for streaming into Tableau

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Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


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