Connect Criteo to Snowflake

snowflake criteo integration

Stream your marketing data from Criteo to Snowflake

Connect Criteo to Snowflake in 2023

It is very simple to connect Criteo to Snowflake, it can be done in a fast and easy manner with Windsor.ai.

 

First Step

Follow the Tutorial Below:

  1. Add all the columns that are returned by your connector’s URL. 
  2. Create the WINDSOR_UPLOAD role (name has no importance) 
  3. Create a user and add the previously created role to that user 
  4. Grant rights to the DATABASE to the created user 
  5. Grand the rights to the destination table 
  6. Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
  • Get the username 
  • Get the password 
  • Get the account 
  • Get the warehouse 
  • Get the database 
  • Get the schema 
  • Get the table name 

 

Second step

1. You need to select Criteo as a Data Source and Grant Access to Windsor.ai.

criteo google sheets

 

2. In Select Destination select Snowflake as destination

snowflake integration

 

3. Enter all the credentials required and click Save

4. Your data will now be streamed to Snowflake. In case there is an error you will be notified.

Criteo metrics and dimensions available for streaming into Snowflake

Connect your data

 

nametypedescription
Account IDTEXTThe Advertiser ID
Account NameTEXTThe Name of the Advertiser
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
AdvertiserTEXTThe Name of the Advertiser
AudienceNUMERICNumber of distinct cookies to which Criteo had the opportunity to make a display
CampaignTEXTThe Campaign Name
ClicksNUMERICNumber of times that your Criteo ads have been clicked
CurrencyTEXTThe Criteo Account Currency
Data SourceTEXTThe name of the Windsor connector returning the row
DateDATEDate
Day of monthTEXTDay of the month
DeviceTEXTThe Device Type
ImpressionsNUMERICNumber of times your Criteo ad is displayed to a user on publishers’ websites
MonthTEXTNumber of the month
ReachNUMERICShare of the audience exposed to at least one Criteo display ad (percentage)
SourceTEXTThe name of the Windsor connector returning the row
SpendNUMERICTotal cost of your campaigns
TodayDATEToday's date
Total CostNUMERICTotal cost of your campaigns (Duplicate)
RevenueNUMERICThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Revenue (including cross device)NUMERICThe total revenue of your campaigns generated from post-click including sales and cross-device conversions. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View RevenueNUMERICThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
Post-View and Click RevenueNUMERICPost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
TransactionsNUMERICThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Transactions (including cross device)NUMERICThe total number of purchases completed via all devices your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View TransactionsNUMERICNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
Post-View and Click TransactionsNUMERICThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers
WeekTEXTWeek (Sun-Sat).
Day of week and day numberTEXTWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
Day of week and day number, ISOTEXTWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
Week ISOTEXTWeek, ISO format (Mon-Sun).
YearTEXTYear
YearmonthTEXTYear and month, e.g. 2024|3
Year of weekTEXTThe year that contains first day of the week (Sun-Sat).
Year of week, ISOTEXTThe year that contains first day of the ISO week (Mon-Sun).
Year weekTEXTYear and week for US weeks (Sun-Sat), e.g. 2024|15
Year week ISOTEXTYear and week for ISO weeks (Mon-Sun), e.g. 2024|20

Easily connect Criteo to Snowflake

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.

insights

Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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