Connect Criteo to Snowflake with Windsor.ai
Stream all your retargeting performance data from Criteo to Snowflake
About Criteo
Criteo offers personalised remarketing for e-commerce advertisers. The service works with e-commerce retailers which want to serve personalised display ads to potential customers.
About Snowflake
Snowflake is a cloud data warehouse. Contrary to on premise data bases it eliminates the need to maintain hardware infrastructure. I’s architecture allow it to scale dynamically depending on the resource consumption needed by the users. The outcome of working with a cloud data warehouse like Snowflake is a greatly increased productivity of end users working with Snowflake data.
First Step:
Follow the Tutorial Below:
- Add all the columns that are returned by your connector’s URL.
- Create the WINDOSR_UPLOAD role (name has no importance)
- Create a user and add the previously created role to that user
- Grant rights to the DATABASE to the created user
- Grand the rights to the destination table
- Get the rerquired fields from Snowflake to use the Snowflake destination in Onboard Form
- Get the username
- Get the password
- Get the account
- Get the warehouse
- Get the database
- Get the schema
- Get the table name
Second step:
1.You need to select Criteo as a Data Source and Grant Access to Windsor.ai.
- In Select Destination select Snowflake as destination
- Enter all the credentials required and click Save
- Your data will now be streamed to Snowflake. In case there is an error you will be notified.
You should also read:
Looker Studio Criteo Overview Report
A B2B Marketing Attribution Guide for Advanced Marketers in 2022
Criteo metrics and dimensions available for streaming into Snowflake
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | The Advertiser ID |
| Account Name | TEXT | The Name of the Advertiser |
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Advertiser | TEXT | The Name of the Advertiser |
| Audience | NUMERIC | Number of distinct cookies to which Criteo had the opportunity to make a display |
| Campaign | TEXT | The Campaign Name |
| Clicks | NUMERIC | Number of times that your Criteo ads have been clicked |
| Date | DATE | Date |
| Device | TEXT | The Device Type |
| Impressions | NUMERIC | Number of times your Criteo ad is displayed to a user on publishers’ websites |
| Reach | NUMERIC | Share of the audience exposed to at least one Criteo display ad (percentage) |
| Spend | NUMERIC | Total cost of your campaigns |
| Total Cost | NUMERIC | Total cost of your campaigns (Duplicate) |
| Revenue | NUMERIC | The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Post-View Revenue | NUMERIC | The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales |
| Post-View and Click Revenue | NUMERIC | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers |
| Transactions | NUMERIC | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Post-View Transactions | NUMERIC | Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. |
| Post-View and Click Transactions | NUMERIC | The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers |
Windsor.ai: Easily connect Criteo to Snowflake
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.
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