Stream your marketing data from Criteo to Snowflake
About Criteo
About SnowFlake
Connect Criteo to Snowflake in 2023
It is very simple to connect Criteo to Snowflake, it can be done in a fast and easy manner with Windsor.ai.
First Step
Follow the Tutorial Below:
- Add all the columns that are returned by your connector’s URL.
- Create the WINDSOR_UPLOAD role (name has no importance)
- Create a user and add the previously created role to that user
- Grant rights to the DATABASE to the created user
- Grand the rights to the destination table
- Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
- Get the username
- Get the password
- Get the account
- Get the warehouse
- Get the database
- Get the schema
- Get the table name
Second step
1. You need to select Criteo as a Data Source and Grant Access to Windsor.ai.
2. In Select Destination select Snowflake as destination
3. Enter all the credentials required and click Save
4. Your data will now be streamed to Snowflake. In case there is an error you will be notified.
Criteo metrics and dimensions available for streaming into Snowflake
| name | type | description |
|---|---|---|
| Account ID | TEXT | The Advertiser ID |
| Account Name | TEXT | The Name of the Advertiser |
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Advertiser | TEXT | The Name of the Advertiser |
| Audience | NUMERIC | Number of distinct cookies to which Criteo had the opportunity to make a display |
| Campaign | TEXT | The Campaign Name |
| Clicks | NUMERIC | Number of times that your Criteo ads have been clicked |
| Date | DATE | Date |
| Device | TEXT | The Device Type |
| Impressions | NUMERIC | Number of times your Criteo ad is displayed to a user on publishers’ websites |
| Reach | NUMERIC | Share of the audience exposed to at least one Criteo display ad (percentage) |
| Spend | NUMERIC | Total cost of your campaigns |
| Total Cost | NUMERIC | Total cost of your campaigns (Duplicate) |
| Revenue | NUMERIC | The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Post-View Revenue | NUMERIC | The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales |
| Post-View and Click Revenue | NUMERIC | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers |
| Transactions | NUMERIC | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Post-View Transactions | NUMERIC | Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. |
| Post-View and Click Transactions | NUMERIC | The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers |
| Today | DATE | Today's date |
Easily connect Criteo to Snowflake
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