Connect StackAdapt to Google Data Studio

Directly connect StackAdapt to Looker Studio, in minutes, and in an easy-to-use format.

stackadapt google data studio connector

Analyze Your Marketing Metrics from StackAdapt in GDS

Why integrate StackAdapt with Google Data Studio?

  • By integrating StackAdapt with Google Data Studio, advertisers can monitor the performance of their campaigns across multiple channels in one place.


  • Google Data Studio allows you to collect data from multiple sources as you no longer need to manually pull data from multiple sources and compile it into a report that can save time and improve your efficiency.


  • Connecting StackAdapt to Google Data Studio can provide you with a more comprehensive view of your campaigns and better understand the customer journey and identify opportunities for improvement.


  • Google Data Studio allows you to share reports with your team members and stakeholders, which can improve collaboration and decision-making.


About the StackAdapt Google Data Studio Connector

The StackAdapt Google Data Studio Connector pulls metrics and dimensions for Outbrain. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect StackAdapt to Google Data Studio?

Do you plan to connect and visualize your StackAdapt in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

stackadapt looker studio integration

StackAdapt metrics & dimensions available for streaming into Google Data Studio

Account IDTEXTThe Account ID
Account NameTEXTThe Account Name
CampaignTEXTAlias for Campaign Name
Campaign Advertiser IDNUMERICCampaign Advertiser ID
Campaign Allow Iframe EngagementNUMERICCampaign Allow Iframe Engagement
Campaign Bid Amount TotalNUMERICCampaign Bid Amount Total
Campaign Bid TypeTEXTCampaign Bid Type
Campaign BudgetNUMERICCampaign Budget
Campaign City OptionsCITYCampaign City Options
Campaign Daily CapTEXTCampaign Daily Cap
Campaign Domain ActionTEXTCampaign Domain Action
Campaign End DateDATECampaign End Date
Campaign Engagement Tracking TypeNUMERICCampaign Engagement Tracking Type
Campaign Freq Cap LimitNUMERICCampaign Freq Cap Limit
Campaign Freq Cap TimeNUMERICCampaign Freq Cap Time
Campaign GoalTEXTCampaign Goal
Campaign IDTEXTCampaign ID
Campaign Is Deal Id StrictNUMERICCampaign Is Deal Id Strict
Campaign Line Item IDNUMERICCampaign Line Item ID
Campaign NameTEXTCampaign Name
Campaign Optimize TypeTEXTCampaign Optimize Type
Campaign Optimize ValueNUMERICCampaign Optimize Value
Campaign Pace EvenlyNUMERICCampaign Pace Evenly
Campaign Start DateDATECampaign Start Date
Campaign StateTEXTCampaign State
Campaign TypeTEXTCampaign Type
Campaign Use DmaNUMERICCampaign Use Dma
Campaign Weekday EnabledNUMERICCampaign Weekday Enabled
Conversion Tracker Conversion TypeTEXTConversion Tracker Conversion Type
Conversion Tracker Count TypeTEXTConversion Tracker Count Type
Conversion Tracker DescriptionTEXTConversion Tracker Description
Conversion tracker idTEXTConversion Tracker ID
Conversion Tracker NameTEXTConversion Tracker Name
Conversion Tracker Post TimeTEXTConversion Tracker Post Time
Conversion Tracker User IDTEXTConversion Tracker User ID
CTRPERCENTClick-through rate
CVRNUMERICConversion rate
Data SourceTEXTThe name of the Windsor connector returning the row
Day of monthTEXTDay of the month
ECPANUMERICEnhanced cost per action
ECPCNUMERICEnhanced cost per click
ECPMNUMERICEnhanced cost per mille
MonthTEXTNumber of the month
SourceTEXTThe name of the Windsor connector returning the row
SpendNUMERICAlias for Cost
Conversion Impression DerivedNUMERICConversion Impression Derived
Page TimeNUMERICPage Time
Page Time 15sNUMERICPage Time 15s
Unique Impressions Inverse RateNUMERICUnique Impressions Inverse Rate
View PercentPERCENTView Percent
TodayDATEToday's date
Total CostNUMERICAlias for Cost
Unique ConversionsNUMERICUnique Conversions
Unique ImpressionsNUMERICUnique Impressions
WeekTEXTWeek (Sun-Sat).
Day of week and day numberTEXTWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
Day of week and day number, ISOTEXTWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
Week ISOTEXTWeek, ISO format (Mon-Sun).
YearmonthTEXTYear and month, e.g. 2024|3
Year of weekTEXTThe year that contains first day of the week (Sun-Sat).
Year of week, ISOTEXTThe year that contains first day of the ISO week (Mon-Sun).
Year weekTEXTYear and week for US weeks (Sun-Sat), e.g. 2024|15
Year week ISOTEXTYear and week for ISO weeks (Mon-Sun), e.g. 2024|20

Easily connect StackAdapt to Google Data Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Build your StackAdapt and Google Data Studio Integrations