Connect Amplitude to Looker Studio

Speed up Amplitude to Looker Studio connection with Windsor. With our intuitive, codeless tools, you can easily derive metrics and dimensions from Amplitude. Rest assured, all the required data is accurately imported into Looker Studio. Say goodbye to the hassle of data wrangling by allowing Windsor to handle data transformation and normalization on your behalf. Now, you can focus more on data analysis and visualization.

Connect Amplitude to Looker Studio

Why do I need Amplitude and Looker Studio integration?

Know what your customers want and tailor your products or services to meet them. Maximize customer satisfaction and build loyalty. Merge behavioral analytics with powerful visualization analytics to gain critical insights and make decisions based on current data. Improve user experiences and overall performance to propel your business to newer heights.


Predictive analytics

Use Looker Studio’s predictive analytics capabilities to predict future trends and consumer behavior. Tweak your strategies to align with this newfound information to improve your outcomes. Empower your business to leverage emerging opportunities and have a competitive edge. Plan targeted marketing efforts that potentially increase your revenues.


Optimize product development

Integrating Amplitude with Looker Studio allows you to assess user behavior data and product development metrics. Use the insights to prioritize features, optimize product development processes, and iterate on product enhancements. Meet consumer expectations and maintain business success.


Advanced segmentation

Dissect user behavior intricately through Amplitude and Looker Studio integration. Leverage Looker Studio’s advanced segmentation capabilities to analyze customer data and categorize them based on characteristics like income, age, and purchasing habits. Formulate targeted marketing and product offerings that fit every group to improve customer engagement and drive conversions.


Business intelligence applications

Use Amplitude’s behavioral data to generate business intelligence applications through Looker Studio’s platform. Let these solutions address the specific needs of your business, like spotting customer segments, forecasting customer attrition rates, and predicting revenue trends.  


Flawless collaboration

Give teams across the organization a chance to analyze and collaborate on Amplitude’s behavioral data on a unified platform. Let them share findings and ideas, as well as ensure goals in different departments align. Enable cross-functional teams to make decisions together based on shared comprehension of the data.


Analyze customer journey

Sync Amplitude’s behavioral data with Looker Studio’s visualization tools to assess the whole customer journey in a comprehensive way. Monitor user interactions across different touchpoints to understand how they engage with your products or services from start to finish. Come up with innovative strategies that help enhance their experiences at every point.


Improved experimentation

Leverage A/B testing Looker Studio template to carry out sophisticated A/B testing and experimentation. Track specific metrics like conversion rates, click-through rates, and bounce rates. You can segment data by various user demographics to assess performance among different geographic locations or age groups. Gain data insight to maximize user experiences, product features, and marketing campaigns.



Enjoy scalability and efficiency through Amplitude and Looker Studio integration. Scale your data analytics capabilities without limitations, even as your business expands. Continue to manage, analyze, and report on data seamlessly. Get actionable insights and make informed decisions that drive your business forward.


Access data seamlessly

Access and visualize Amplitude’s data within Looker Studio’s user-friendly interface. Explore and analyze your data smoothly and eventually improve your efficiency in extracting insights. Streamline your workflows, eliminate unnecessary steps, and improve overall productivity.


To set up the connector, the user should have:

How to connect Amplitude to Looker Studio

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Amplitude as a Data Source and Grant Access to

3. Select the fields on the right.
Select the fields on the right to later use in your data source.

4. Select Destination

Go to “Select Destination” and Choose Looker Studio.

5. Sync and authorize data
Select “connect” and authorize access to your data source. 


What is Amplitude?

Amplitude is a data analytics tool used on web and mobile platforms to analyze consumer behavior. It gauges how the customer interacts with a product to understand what they want. As a result, businesses can develop better strategies that enhance user engagement, retention, and, ultimately, revenue. Amplitude features a growth discovery engine for predicting behaviors that lead to conversations or retention, potentially driving exponential user growth. It is generally intuitive, and by using it, organizations are able to pick up the best indicators, which guide them to make better decisions that improve their outcomes.

What is Looker Studio?

Looker Studio, formerly known as Google Data Studio, is a powerful platform that enables businesses to discover what their data is telling them. Through its analytics features and visualization tools, users can uncover vital insights within their data and make informed decisions. It lets users bring sets of data from different places into a single location so they can transform that information into an easy-to-understand report. Looker Studio has a user-friendly interface, and advanced visualization tools make data analysis simpler, enabling marketers to focus on insights instead of data management.

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Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Import Amplitude data into Looker Studio and measure what matters