Connect Mailchimp to Looker Studio is your go-to solution for Mailchimp and Looker Studio integration. The connector creates a powerful data pipeline that allows you to load email campaign data into the analytics tool within minutes. No coding is required to extract data, which makes it easy for anyone without a technical background to perform the connection hassle-free.

Why do I need Mailchimp and Looker Studio integration?

Generate more effective email campaigns that command the attention of clients and automate reporting. Drive sales and increase your company’s profitability. Have a comprehensive view of your marketing data on a single platform. Use the insights to make decisions that matter to your business and stay ahead of the competition.


Perform ROI analysis

Link Mailchimp data with sales and revenue data on Looker Studio. Study the charts and graphs to understand how email campaigns contribute to revenues. Focus on strategies that optimize profitability and allocate resources more effectively to promote business growth.


Monitor Mailchimp metrics

Looker Studio’s dashboards display Mailchimp key performance metrics, such as open rate, bounce rate, conversion rates, unsubscribe rate, email delivery rate, and more in real time. Discover whether your email campaigns are effective and address issues that arise to attain the desired outcomes.


Improve email campaign collaboration

Leverage Looker Studio’s sharing capabilities to share and distribute reports and dashboards among team members and stakeholders. Encourage the parties to comment on the findings and contribute their ideas. Make joint decisions that facilitate the creation of more innovative email campaigns.


Customize email reports

You can modify Looker Studio dashboards to meet your unique preferences by selecting the design and layout you want. It’s also possible to generate custom metrics and calculated fields related to revenue, engagement scores, or lifetime value. Know more about Mailchimp’s performance and come up with more effective marketing strategies.



To set up the connector, the user should have:

How to connect Mailchimp to Looker Studio

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Mailchimp as a Data Source and Grant Access to


Mailchimp source


3. Select the fields on the right.
Select the fields on the right to later use in your data source.

4. Select Destination

Go to “Select Destination” and Choose Looker Studio.

5. Sync and authorize data
Select “connect” and authorize access to your data source.


What is Mailchimp?

Mailchimp is an email marketing tool developed by Intuit to help small and large enterprises generate attractive and engaging email campaigns that inspire customers to act. The tool offers numerous features for designing effective campaigns, automating emails, managing mail lists, and monitoring performance. Mailchimp integrates with eCommerce platforms Wix, WooCommerce, Shopify, and BigCommerce, ensuring you include your online store data hassle-free. Consequently, it’s possible to generate targeted campaigns according to your customers’ shopping habits.

What is Looker Studio?

Looker Studio is a business intelligence platform designed by Google for visualizing and analyzing data. It provides an easy way to interpret data through tools like scatter plots, charts, graphs, maps, etc. As a result, users can gain vital insights that help them make informed decisions to drive the business forward. Looker Studio is flexible and highly scalable. This allows it to easily integrate with multiple data sources and continuously scale to meet the expanding data needs of businesses.

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Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Import Mailchimp data into Looker Studio and measure what matters