Connect Mailchimp to Snowflake

mailchimp Field Reference logo

Stream marketing data from Mailchimp to Snowflake

Connect Mailchimp to Snowflake in 2023

It is very simple to connect Mailchimp to Snowflake, it can be done in a fast and easy manner with


First Step

Follow the Tutorial Below:

  1. Add all the columns that are returned by your connector’s URL. 
  2. Create the WINDSOR_UPLOAD role (name has no importance) 
  3. Create a user and add the previously created role to that user 
  4. Grant rights to the DATABASE to the created user 
  5. Grand the rights to the destination table 
  6. Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
  • Get the username 
  • Get the password 
  • Get the account 
  • Get the warehouse 
  • Get the database 
  • Get the schema 
  • Get the table name 


Second step

1.You need to select Mailchimp as a Data Source and Grant Access to

integration mailchimp step 1


2. In Select Destination select Snowflake as destination

snowflake integration


3. Enter all the credentials required and click Save

4.Your data will now be streamed to Snowflake. In case there is an error you will be notified.

Mailchimp metrics and dimensions available for streaming into Snowflake

Connect your data


Abuse ReportsNUMERICThe number of abuse reports generated for this campaign.
Campaign IDTEXTA string that uniquely identifies this campaign.
Campaign TitleTEXTThe title of the campaign.
Campaign TypeTEXTThe type of campaign (regular, plain-text, ab_split, rss, automation, variate, or auto).
Click RatePERCENTThe number of unique clicks divided by the total number of successful deliveries.
Clicks TotalNUMERICThe total number of clicks for the campaign.
DateDATEThe Date (copy of send_time, but this represents date only with no time)
Emails SentNUMERICThe total number of emails sent for this campaign.
Forward CountNUMERICHow many times the campaign has been forwarded.
Forwards OpensNUMERICHow many times the forwarded campaign has been opened.
Last ClickDATEThe date and time of the last recorded click for the campaign in ISO 8601 format.
Last OpenDATEThe date and time of the last recorded open in ISO 8601 format.
List IDTEXTThe unique list id.
List Is ActiveTEXTThe status of the list used, namely if it's deleted or disabled.
List NameTEXTThe name of the list.
Open RatePERCENTThe number of unique opens divided by the total number of successful deliveries.
Opens TotalNUMERICThe total number of opens for a campaign.
Preview TextTEXTThe preview text for the campaign.
RSS Last SendDATEFor RSS campaigns, the date and time of the last send in ISO 8601 format.
Send TimeTIMESTAMPThe date and time a campaign was sent in ISO 8601 format.
Subject LineTEXTThe subject line for the campaign.
Unique ClicksNUMERICThe total number of unique clicks for links across a campaign.
Unique OpensNUMERICThe total number of unique opens.
Unique Subscriber ClicksNUMERICThe total number of subscribers who clicked on a campaign.
UnsubscribedNUMERICThe total number of unsubscribed members for this campaign.
URLTEXTThe URL for the link in the campaign.
URL Campaign IdTEXTThe campaign id.
URL Click PercentagePERCENTThe percentage of total clicks a link generated for a campaign.
URL IDTEXTThe unique id for the link.
URL Last ClickDATEThe date and time for the last recorded click for a link in ISO 8601 format.
URL Total ClicksNUMERICThe number of total clicks for a link.
URL Unique Click PercentagePERCENTThe percentage of unique clicks a link generated for a campaign.
URL Unique ClicksNUMERICNumber of unique clicks for a link.
TodayDATEToday's date

Easily connect Mailchimp to Snowflake

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Build your Mailchimp and Snowflake Integrations