Connect Mailchimp to Power BI
Windsor.ai allows you to export data from Mailchimp to Power BI without coding. The codeless connector follows simple data integration steps on the connector page. Automatic data synchronization starts within minutes of setup.
Why do I need Mailchimp and Power BI integration?
You can automate your report generation processes through Mailchimp and Power BI integration. Save time and gain insights faster for improved decision-making. Here are additional benefits for your business:
Campaign performance overview
Create a detailed dashboard that monitors performance trends across various campaigns within a specified time period. Uncover the impact of different email strategies by paying attention to key metrics (e.g., click rates, open rates, conversions) in Power BI. Identify content formats or subject lines preferred by the audience. Optimize your campaigns as needed for improved outcomes.
Comprehensive customer insights
With Power BI, it’s possible to merge customer interaction data from multiple sources like CRM, Mailchimp, and social media to have a detailed view of the customer journey. Understand how customers behave across different touchpoints, including the number of emails opened, purchasing decisions, and engagement with social media posts. Continuously refine your marketing strategies to create more interest in your campaigns.
Benchmarking across campaigns
Advanced capabilities within Power BI help compare the performance of numerous Mailchimp campaigns over time. Generate dashboards displaying key metrics by campaign or month. This enables you to spot peak engagement periods, seasonal trends, or declining performance. With these insights, you can time campaigns or content more effectively for better results.
Monitor campaign ROI
Power BI allows you to create reports and dashboards that compare the income received from certain campaigns against the cost of running them. Note the design of the campaigns, distribution, or any related advert expenses. The comparison helps establish the campaigns with the highest returns and underperforming ones. Through these insights, you can improve budgeting processes to maximize profitability in the long run and avoid churn rate.
How to connect Mailchimp to Power BI
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Mailchimp as a Data Source and Grant Access to Windsor.ai.
3. Select Destination
Choose Power BI as the destination.
4. Sync your Data
Select the fields on the right, and click on “Get data” from the WEB in Power BI.
Then, copy the URL in the box below:
FAQs
What is Mailchimp?
Mailchimp is a comprehensive email marketing tool that helps small and large businesses generate and send mass emails to clients and subscribers. It offers a convenient way for users to promote brands, share stories, and connect with the audience. Mailchimp also integrates some ecommerce functions for creating and publishing websites, as well as setting up ecommerce stores.
What is Power BI?
Power BI is a business intelligence tool designed by Microsoft. It empowers users to interpret data and turn it into useful information through interactive dashboards and reports. The platform integrates different widgets, including tables, charts, graphs, and more, to help users display data in simple ways for enhanced understanding. It also supports collaboration to facilitate collaboration among teams in the organization.
Try Windsor.ai today
Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.
Extract Mailchimp data to Power BI with Windsor.ai
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.