Connect Callrail to Looker Studio

Transfer data from Callrail to Looker Studio in a few clicks. Windsor offers a no-code, no-maintenance tool for efficient data integration. Start empowering your teams by connecting Callrail to Looker Studio for robust data analytics. Your calls and messages are a treasure trove of information you can use to improve business outcomes.

Connect Callrail to Looker Studio

Why do I need Callrail and Looker Studio integration?


Integrating your data sources in Looker Studio gives you a unified view of your business analytics. Get a detailed view of your marketing analytics by connecting Callrail to Looker Studio. Looker Studio will help you analyze calls and messages based on the source, call traffic, and more. Use the information to enhance your marketing strategies. Earn benefits like:


Marketing campaigns mapping

Looker studio collects statistics and indicators to help you map your marketing campaign. You can use the insights to analyze call data based on the source of call traffic. The source of call traffic could be Google Ads, social media Ads, billboards, print media, word of mouth, and other channels where you invest marketing dollars. When you understand the customer journey, you can tailor marketing campaigns to make them impactful.


Allocate marketing dollars better for higher ROI

Understanding the effectiveness of marketing campaigns based on Callrail data helps you create better marketing budgets. Visualize marketing and performance data through charts, graphs, and summaries in Looker Studio to understand where your marketing budgets should be allocated. Use the insights to achieve allocative efficiency in the marketing budget. The allocation of marketing dollars is optimized to generate the highest ROI while also lowering the cost.


Improve the generation of sales leads

Well-managed call data can make a huge difference in the generation of sales leads. Looker Studio dashboard features search intent categories you can use to understand keywords that customers frequently use. By understanding the keywords that pull customers to your business, you will set better marketing tactics for sales lead generation. More sales leads lead to higher revenues and market share for your business.


Enhance customer engagement

Looker Studio’s rich dashboards are a great collection of customer call data. The call data is brought together for insightful engagements. This is important in responding to customer needs, thus ensuring their satisfaction. Besides, you can leverage Looker Studio’s scheduling tools to send reports and emails to customers automatically. Engaged customers are likely to become repeat clients, leading to high retention rates. 


Handle customer feedback efficiently

Another important reason why you must connect Callrail to Looker Studio is the ability to handle customer concerns by efficiently using data. Callrail data is rich in details on performance and process improvement. You only need to bring out the insights from the data. Start by connecting the Callrail data terminal to the Looker Studio dashboard and analyze the data together with all other customer insights gathered by your business. You will significantly improve how you handle and respond to feedback.


Improve your value proposition

Customer calls, chats, and messages from Callrail contain hidden patterns and trends that your business intelligence teams can use to improve products and services. Gain deeper analytics of the Callrail data through Looker Studio to bring out the insights that customers have about your products and services. Incorporate data-inspired recommendations for value proposition improvements based on unified data from customers.



To set up the connector, the user should have:

How to connect Callrail to Looker Studio

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Callrail as a Data Source and Grant Access to

Callrail source


3. Select the fields on the right.
Select the fields on the right to later use in your data source.

4. Select Destination

Go to “Select Destination” and Choose Looker Studio.

5. Sync and authorize data
Select “connect” and authorize access to your data source.


What is Callrail?

CallRail is a marketing software that lets you track phone calls and messages exchanged between your business and the customers. With Callrail, you can trace calls to particular marketing campaigns, monitor keywords, and link sales leads and conversions to a specific correspondence. Using Callrail enables you to evaluate the success of your marketing initiatives and allocate the marketing budget based on data.

What is Looker Studio?

Looker Studio by Google allows you to gain insights from the data generated by your business. You can connect to multiple data sources to create a unified view of your performance metrics. Looker Studio is particularly useful when evaluating marketing data. It helps you create agile dashboards showing how your business performs in various marketing scenarios. The advanced data analytics capabilities of Looker Studio simplify your view of business intelligence.

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Import Callrail data into Looker Studio and measure what matters