Connect Taboola to Google Data Studio with

Directly connect Taboola to Google Data Studio, in minutes, and in an easy-to-use format.

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About Taboola

Taboola is a content recommendation platform that helps online publishers to monetize their websites by displaying sponsored content to their visitors and helps advertisers in increasing their online visibility, drive website traffic and conversions, and make data-driven decisions based on measurable results. The platform uses machine learning algorithms to personalize content recommendations for individual users, and allows advertisers to target specific demographics and interests. Taboola’s technology is embedded in over 200,000 websites and reaches over 1.4 billion unique visitors per month. Taboola is widely used by many large corporations and is regarded as a market leader in the field of content recommendation.


Learn more about Taboola

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.


Learn more about Google Data Studio

Why integrate Taboola with Google Data Studio?

  • By connecting Taboola to Google Data Studio, you can easily track the performance of your campaigns in real-time, identify which campaigns are underperforming, and make adjustments as needed to improve them.


  • Google Data Studio makes it easy to create reports without having to manually collect data and work with multiple spreadsheets. Reports that are automated can save time and effort while also keeping data up to date.


  • Integrating Taboola with Google Data Studio enables you to collect data from multiple sources and keep it all in one place which gives you a better overall understanding of how well your campaigns are performing and makes it easier to spot patterns and trends in all of your data.


  • Google Data Studio provides a variety of chart and graph types that can be customized to create interactive dashboards that make data easier to understand for everyone, even those with limited data knowledge.

About the Taboola Google Data Studio Connector

The Taboola Google Data Studio connector pulls metrics and dimensions from Taboola. The insights are retrieved at the campaign level.

Once the user successfully logs into the connector it’s possible to choose the metrics and dimensions to create a report.


To set up the connector, the user should have:

  • Access to an active Taboola account (Visit our privacy policy and terms of use)
  • Google account for Taboola to Google Data Studio integration.
  • A Windsor account. Start your free trial now.

How to connect Taboola to Google Data Studio?

Step 1: Select Taboola as a Data Source and grant access to

Step 2: Go to “Select Destination” and select Google Data Studio as a data destination.

Step 3: Select the fields on the right, and click on Google Data Studio (Looker Studio) destination.

Step 4: Select the connect and authorize access to your data source.

Google Data Studio Templates for Taboola

Do you plan to connect and visualize Taboola in Google Data Studio?


These free and customizable Google Data Studio Taboola templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Taboola

Would you like to take your Google Data Studio Taboola dashboards to the next level?


Here are some of our favorite tutorials to help you:

Available Taboola Metrics and Dimensions

CPA Actions Num (copy of `cpa_actions_num`)NUMERICTotal number of actions (conversions)
Conversions Value (copy of `conversions_value`)NUMERICTotal revenue from conversions
Campaign NameTEXTHuman-readable campaign name.
CampaignTEXTA numeric string. Represents the unique ID of a campaign.
Campaigns NumNUMERICNumber of campaigns (visible for relevant dimensions only e.g. day, week, month)
ClicksNUMERICTotal clicks
Conversions ValueNUMERICTotal revenue from conversions
CpaNUMERICCost Per Action (Conversion) = Spent/Conversions (considers all conversions)
Cpa Actions NumNUMERICTotal number of actions (conversions)
CPA Actions Num From ClicksNUMERICTotal number of click through actions (conversions) --Look-back window is configurable per conversion rule (default = 30 days)
CPA Actions Num From ViewsNUMERICTotal number of view through actions (conversions) --Look-back window is 24 hours (fixed)
CPA ClicksNUMERICClick Cost Per Action (Conversion) = Spent/Click Through Conversions (considers conversions attributed via click throughs only)
CPA Conversion RateNUMERICConversion Rate (%) = Conversions/Clicks (considers all conversions)
CPA Conversion Rate ClicksNUMERICClick Conversion Rate (%) = Click Through Conversions/Clicks (considers conversions attributed via click throughs only)
CPA Conversion Rate ViewsNUMERICView Conversion Rate (%) = View Through Conversions/Clicks (considers conversions attributed via view throughs only)
CPA ViewsNUMERICView Cost Per Action (Conversion) = Spent/View Through Conversions (considers conversions attributed via view throughs only)
CPCNUMERIC(Actual) Cost Per Click= spent/clicks
CPMNUMERICCost Per 1000 Impressions= spent/impressions * 1000
CTRPERCENTClick Through Rate (%)= clicks/impressions
CurrencyTEXTThe currency for columns of type Money
DateDATEThe start date for the reporting period.
ImpressionsNUMERICTotal impressions
ROASPERCENTReturn On Ad Spend (%)
Spend (duplicate of `spent`)NUMERICTotal spent (on campaign bidding) (duplicate)
SpentNUMERICTotal spent (on campaign bidding)
Total CostNUMERICThe Media Spend (Duplicate)
VCPMNUMERICCost Per 1000 Viewable Impressions= spent/visible_impressions * 1000
VCTRPERCENTViewable Click Through Rate (%)= clicks/visible_impressions
Visible ImpressionsNUMERICTotal viewable impressions