Connect Twilio to Looker Studio

Why stress about connecting Twilio to Looker Studio when you can leverage Windsor’s services? Our no-code tools make the process easier for your peace of mind. Just press a few buttons as directed and watch your Twilio data move swiftly to Looker Studio within minutes.

Twilio to Looker Studio

Why do I need Twilio and Looker Studio integration?

Use Looker Studio’s powerful features to analyze and visualize communication data from Twilio. Gain insights into campaign performance and learn whether your customer communication strategies are efficient and what you can do to improve on them. Make data-driven decisions, enhance customer engagement strategies, and optimize communication workflows for better business outcomes.


Individualized customer interactions

Know what your customers want through Twilio and Looker Studio integration. Segment customers according to communication data and make your interactions more personal. Meet their individual needs and improve customer satisfaction to build loyalty.


Refine your marketing strategies

Determine how effective your strategies are by tracking key metrics. Point out the campaigns that are performing better and optimize them for improved outcomes. Know the reasons behind poorly performing adverts and rectify them. Attract more customers and potentially increase your revenues.


Comprehensive communication analytics

Analyze your communication data in a more comprehensive way through Twilio and Looker Studio integration. Explore SMS interactions, call logs, and video sessions to get important insights into customer communication patterns and behaviors. Optimize your customer engagement strategies for better results.



Easily modify your communication and analytics systems to handle changes in your business operations and environment. Whether expanding your business to accommodate increased communication volumes or adapting analytics tools to assess new data sources, the integration offers the scalability needed to support business growth and evolving needs without problems.  


Compliance and management of risk

Determine whether communication data from Twilio complies with industry standards and regulations by syncing it with Looker Studio. When you monitor this data within Looker Studio, you can pinpoint and address possible risks associated with privacy breaches, data security, or non-compliance with pertinent regulations. This ensures your business operates legally.


Improve your operations

Centralize communication data and analytics by integrating Twilio with Looker Studio. Spot inefficiencies or obstacles in communication workflows and target optimizations. Distribute resources better and deal with bottlenecks to streamline operations. In the end, you’ll also be able to minimize costs and achieve greater efficiency in your business processes.


Enhanced collaboration

Advance teamwork among employees and departments through this integration. Let them work on a unified platform to analyze communication data more effectively while enjoying cross-functional collaboration. Knowledge sharing and alignment of goals is also possible. Drive better outcomes for the business as a whole.



To set up the connector, the user should have:

How to connect Twilio to Looker Studio

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Twilio as a Data Source and Grant Access to

Twilio to Looker Studio

3. Select the fields on the right.
Select the fields on the right to later use in your data source.

4. Select Destination

Go to “Select Destination” and Choose Looker Studio.

5. Sync and authorize data
Select “connect” and authorize access to your data source.


What is Twilio?

Twilio is a cloud communications platform that facilitates the creation of video, messaging, and voice applications. Through its set of Application Programming Interfaces (APIs), users can communicate with customers across many channels, such as WhatsApp, email, SMS, and voice and video calls. When businesses use Twilio, they are able to simplify internal communication, engage customers better, and automate business processes. In the correct hands, Twilio can quickly enable individualized communications across multiple channels, improving customer service functions, sales, marketing, and building customer loyalty.

What is Looker Studio?

Looker Studio is a data analytics and visualization tool that enables small and large businesses to make sense of their data. By offering multiple features for data exploration, analysis, and visualization, the platform empowers users to gain insights into their performance and make correct decisions to steer the organization forward. With its user-friendly interface, businesses can develop custom dashboards, perform ad-hoc queries, and share insights among teams for aligned decision-making.

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