Connect Pardot to Google Looker Studio

Directly connect Pardot to Looker Studio, in minutes, and in an easy-to-use format.

pardot looker studio integration

Analyze Metrics from Pardot in Looker Studio

Why integrate Pardot with Google Data Studio?

  • Integrating Pardot with Data Studio can help bridge the gap between marketing and sales teams. Both teams can access and interpret the same data, leading to better collaboration and alignment of goals.


  • Integrating with Google Data Studio allows you to combine data from Pardot with other platforms like Google Ads, Google Analytics 4, and more. This enables you to see how different channels and tools work together to drive results.


  • Data Studio offers real-time data updates, ensuring that your reports reflect the most current information from Pardot. This allows for timely decision-making and performance tracking.


  • You can analyze the performance of your Pardot campaigns alongside data from other marketing channels. This helps in understanding the effectiveness of each campaign and optimizing future efforts.


About the Pardot Google Data Studio Connector

The Pardot Google Data Studio Connector pulls metrics and dimensions for Pardot. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Pardot to Google Data Studio?

Do you plan to connect and visualize your Pardot in Google Data Studio? Follow the Tutorial Below:

You need to select Pardot as a Data Source and grant access to

select pardot

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

pardot looker connector

Pardot metrics and dimensions available for streaming into Google Data Studio

Extract Pardot data to Google Data Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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