Connect Pardot to BigQuery
Windsor.ai automates data integration between Pardot and BigQuery. The connector is fast and easy to use. Windsor.ai works by following interactive prompts to set up and start exporting data in minutes.
Why do I need Pardot and BigQuery integration?
Integration of Pardot and BigQuery is essential for various reasons, including the following:
- Automate marketing dataflows from the first click to close and use the data to inform decisions
- Automate reporting to save time using built-in business intelligence tools in BigQuery
- Orchestrate your sales pipeline with higher closing success when you use data to persuade your clients to buy.
- Advance data sharing for your marketing teams by creating unified marketing data assets in BigQuery and enabling access for ad hoc analytics.
How to connect Pardot to BigQuery
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Pardot as a Data Source and Grant Access to Windsor.ai.
3. Select Destination
Choose BigQuery as the destination.
4. Create a destination task
Click the Add Destination Task Button and fill out the necessary fields.
5. Sync your Data
In the final step, grant access to the user: [email protected]. That’s all!
Once you go through these steps, you will see that the data is automatically populated into your BigQuery account.
*Note: As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.
FAQs
What is Pardot?
Pardot is a marketing automation solution provided by Salesforce. It focuses on B2B marketing automation. The platform enables businesses to generate and nurture leads, close more deals, and maximize the returns on investment. This is achieved by allowing the business to provide personalized campaigns to dynamic prospects. Personalization enables the company to align its offerings to the specific needs of the clients and demonstrate how the brand creates value for them. As a result, the business can move leads more quickly through the pipeline.
What is BigQuery?
BigQuery is a cloud storage service provided by Google. It aims to support business entities in managing and analyzing big data. BigQuery achieves this through integrations of AI, machine learning, and business intelligence tools. That means you can run analytics through BigQuery without needing to exit the platform. BigQuery simplifies the work for organizations because it does not require any maintenance or updates. The service provider handles these aspects.
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