Connect Pinterest Analytics to Google Data Studio with

Directly connect Pinterest Analytics to Google Data Studio, in minutes, and in an easy-to-use format.

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About Pinterest Analytics

Pinterest Analytics is a free tool offered by Pinterest, a visual search engine for discovering ideas, that allows users to track and measure the performance of their content on the platform. Pinterest Analytics is available to all business accounts and enables them to gain a better understanding of their audience, the types of content they engage with, and how they interact with it. Businesses can use that information to make data-driven decisions about how to use Pinterest to grow their business.


Learn more about Pinterest Analytics

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.


Learn more about Google Data Studio

Why integrate Pinterest Analytics with Google Data Studio?

  • By integrating Pinterest Analytics with Google Data Studio, you can monitor key metrics such as audience growth, engagement, and click-through rates in real-time which allows you to quickly identify trends and make data-driven decisions to optimize your Pinterest marketing strategy.


  • Google Data Studio helps you automate your reporting process and schedule regular reports to be sent to your team or stakeholders, allowing you to save time and focus on other important tasks.


  • You can use Google Data Studio to create a report around engagement metrics which can help you understand which of your pins are performing well and which are not, and make adjustments to your content strategy accordingly.


  • By connecting both platforms, you can compare data from Pinterest and other social media channels, such as Instagram Insights, to get a full picture of your social media marketing efforts. This can help you identify areas for improvement and make more informed decisions.

About the Pinterest Analytics Google Data Studio Connector

The Pinterest Analytics Google Data Studio connector pulls metrics and dimensions from Pinterest Organic. The insights are retrieved at the account and pin level.

Once the user successfully logs into the connector it’s possible to choose the metrics and dimensions to create a report.


To set up the connector, the user should have:

  • Access to an active Pinterest account (Visit our privacy policy and terms of use)
  • Google account for Pinterest Analytics to Google Data Studio integration.
  • A Windsor account. Start your free trial now.

How to connect Pinterest Analytics to Google Data Studio?

Step 1: Select Pinterest Analytics as a Data Source and grant access to

Step 2: Go to “Select Destination” and select Looker Studio as a data destination.

Step 3: Select the fields on the right, and click on Google Data Studio (Looker Studio) destination.

Step 4: Select the connect and authorize access to your data source.

Google Data Studio Templates for Pinterest Analytics

Do you plan to connect and visualize Pinterest Analytics in Google Data Studio?


These free and customizable Google Data Studio Pinterest Analytics templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Pinterest Analytics

Would you like to take your Google Data Studio Pinterest Analytics dashboards to the next level?


Here are some of our favorite tutorials to help you:

Available Pinterest Analytics Metrics and Dimensions

Account idTEXTAccount id (Board id)
Account nameTEXTAccount name (Board name)
Board ownerTEXTBoard owner username
DateDATEThe Date
Pin alt_textTEXTPin alt_text
Pin pin_clickNUMERICPin analytics pin_click
Pin descriptionTEXTPin description
Pin idTEXTPin id
Pin image urlIMAGE_URLPin image url
Pin impressionNUMERICPin analytics impression
TEXTPin link
Pin outbound_clickNUMERICPin analytics outbound_click
TEXTPin permalink
Pin quartile_95_percent_viewNUMERICPin analytics quartile_95_percent_view
Pin saveNUMERICPin analytics save
Pin titleTEXTPin title
Pin video_avg_watch_timeNUMERICPin analytics video_avg_watch_time
Pin video_mrc_viewNUMERICPin analytics video_mrc_view
Pin video_v50_watch_timeNUMERICPin analytics video_v50_watch_time