Connect Pinterest Analytics to Looker Studio in Minutes

Directly connect Pinterest Analytics to Looker Studio in an easy-to-use format.

pinterest ads google data studio integration

Analyze Your Marketing Metrics from Pinterest Analytics in GDS

Why integrate Pinterest Analytics with Google Data Studio?

  • By integrating Pinterest Analytics with Google Data Studio, you can monitor key metrics such as audience growth, engagement, and click-through rates in real-time which allows you to quickly identify trends and make data-driven decisions to optimize your Pinterest marketing strategy.


  • Google Data Studio helps you automate your reporting process and schedule regular reports to be sent to your team or stakeholders, allowing you to save time and focus on other important tasks.


  • You can use Google Data Studio to create a report around engagement metrics which can help you understand which of your pins are performing well and which are not, and make adjustments to your content strategy accordingly.


  • By connecting both platforms, you can compare data from Pinterest and other social media channels, such as Instagram Insights, to get a full picture of your social media marketing efforts. This can help you identify areas for improvement and make more informed decisions.


About the Pinterest Analytics Google Data Studio Connector

The Pinterest Analytics Google Data Studio Connector pulls metrics and dimensions for Pinterest Analytics. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:


How to connect Pinterest Analytics to Google Data Studio?

Do you plan to connect and visualize your Pinterest Analytics in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Ad+Crm Data+ attribution connector

Pinterest Analytics metrics & dimensions available for streaming into Google Data Studio

Account idTEXTAccount id (Board id)
Account nameTEXTAccount name (Board name)
Board ownerTEXTBoard owner username
DateDATEThe Date
Pin alt_textTEXTPin alt_text
Pin pin_clickNUMERICPin analytics pin_click
Pin descriptionTEXTPin description
Pin idTEXTPin id
Pin image urlIMAGE_URLPin image url
Pin impressionNUMERICPin analytics impression
TEXTPin link
Pin outbound_clickNUMERICPin analytics outbound_click
TEXTPin permalink
Pin quartile_95_percent_viewNUMERICPin analytics quartile_95_percent_view
Pin saveNUMERICPin analytics save
Pin titleTEXTPin title
Pin video_avg_watch_timeNUMERICPin analytics video_avg_watch_time
Pin video_mrc_viewNUMERICPin analytics video_mrc_view
Pin video_v50_watch_timeNUMERICPin analytics video_v50_watch_time
TodayDATEToday's date

Easily connect Pinterest Analytics to Looker Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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