Connect Spotify Ads to Looker Studio
Directly connect Spotify Ads to Looker Studio, in minutes, and in an easy-to-use format.
About the Spotify Ads Google Data Studio Connector
The Spotify Ads Google Data Studio Connector pulls Metrics and Dimensions for Spotify Ads. The Insights are retrieved at the campaign level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- An Spotify Ads account (Visit our privacy policy and terms of use)
- Google account for Spotify Ads to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Spotify Ads to Looker Studio?
Do you plan to connect and visualize your Spotify Ads in Google Data Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source.
name type description Ad TEXT Dimension for Ad. Ad Set TEXT Dimension for Ad set. Advertiser TEXT Dimension for advertiser. Campaign TEXT Dimension for campaign. Clicks NUMERIC The number of impressions in which your ad was clicked (#) Completes NUMERIC The number of ads served that was played to the end (#) Completion_rate PERCENT The percentage of ads served that were played to the end (%) Conversion_rate PERCENT The percentage of users who listened to the artist after seeing or hearing an ad served by the campaign (%) Cost type TEXT Dimension for cost_type. Country COUNTRY Dimension for country. Ctr PERCENT The percentage of ads that were clicked (%) Currency TEXT Dimension for currency. Date DATE Dimension for date. DMA TEXT Dimension for DMA. Ecpcl NUMERIC The average cost per 1,000 completed listens Ecpm NUMERIC The average cost per 1,000 impressions Errors NUMERIC The number of times an error occurred (#) Fetch_reach NUMERIC The number of unique users with FETCH events (#) Fetches NUMERIC The number of times an ad is called from the ad server (#) First_quartiles PERCENT The percentage of users who listened or viewed a given percentage of the ad (%) Impressions NUMERIC The number of times an ad has been successfully served (#) Intent_rate PERCENT The rate at which listeners indicated an intent to stream the artist again in the future (%) Listeners NUMERIC The number of users who listened to the artist after hearing/seeing an ad (#) Midpoints NUMERIC The number of users for which the ad played to the midpoint of the ads total length (#) Month TEXT Dimension for month. New_listener_conversion_rate PERCENT The percentage of users who listened to the artist for the first time in at least a month after seeing or hearing the ad (%) New_listener_streams NUMERIC The total number of streams from new listeners who saw/heard the ad (#) New_listeners NUMERIC The total number of users who listened to the artist for the first time in at least a month after seeing or hearing the ad (#) Off_spotify_impressions NUMERIC off spotify impressions Paid_listen_freq NUMERIC The average frequency for listens on a CPCL campaign Paid_listen_reach NUMERIC The number of unique users who had a paid listen for this CPCL campaign Paid_listens NUMERIC The number of listens for a CPCL campaign where a user did NOT skip the ad Platform TEXT Dimension for platform. Region REGION Dimension for region. Render_ratio NUMERIC The percentage of impressions in which a creative is actually displayed to the user (#) Serve_freq NUMERIC The average number of times each person heard or viewed your ad (#) Serve_reach NUMERIC The number of unique users who received your ad (#) Serves NUMERIC The total number of ads served (#) Skips NUMERIC The number of times a user skips an ad Spend NUMERIC The total amount spent in this campaign Starts NUMERIC The number of times a user starts hearing/viewing your ad (#) Streams NUMERIC The total number of streams from listeners who saw/heard the ad (#) Streams_per_new_listener NUMERIC The average number of times each new listener streamed the artist after seeing/hearing the ad (#) Streams_per_user NUMERIC The average number of times each listener streamed the artist after seeing/hearing the ad (#) Third_quartiles PERCENT The percentage of users who listened or viewed a given percentage of the ad (%) Year TEXT Dimension for year. Today DATE Today's date
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