Connect Spotify Ads to Looker Studio

Directly connect Spotify Ads to Looker Studio, in minutes, and in an easy-to-use format.

spotify ads looker studio integration

About the Spotify Ads Google Data Studio Connector

The Spotify Ads Google Data Studio Connector pulls Metrics and Dimensions for Spotify Ads. The Insights are retrieved at the campaign level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Spotify Ads to Looker Studio?

Do you plan to connect and visualize your Spotify Ads in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source.

 

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Spotify Ads metrics & dimensions available for streaming into Looker Studio

nametypedescription
TEXTDimension for Ad.
Ad SetTEXTDimension for Ad set.
AdvertiserTEXTDimension for advertiser.
CampaignTEXTDimension for campaign.
ClicksNUMERICThe number of impressions in which your ad was clicked (#)
CompletesNUMERICThe number of ads served that was played to the end (#)
Completion_ratePERCENTThe percentage of ads served that were played to the end (%)
Conversion_ratePERCENTThe percentage of users who listened to the artist after seeing or hearing an ad served by the campaign (%)
Cost typeTEXTDimension for cost_type.
CountryCOUNTRYDimension for country.
CtrPERCENTThe percentage of ads that were clicked (%)
CurrencyTEXTDimension for currency.
DateDATEDimension for date.
DMATEXTDimension for DMA.
EcpclNUMERICThe average cost per 1,000 completed listens
EcpmNUMERICThe average cost per 1,000 impressions
ErrorsNUMERICThe number of times an error occurred (#)
Fetch_reachNUMERICThe number of unique users with FETCH events (#)
FetchesNUMERICThe number of times an ad is called from the ad server (#)
First_quartilesPERCENTThe percentage of users who listened or viewed a given percentage of the ad (%)
ImpressionsNUMERICThe number of times an ad has been successfully served (#)
Intent_ratePERCENTThe rate at which listeners indicated an intent to stream the artist again in the future (%)
ListenersNUMERICThe number of users who listened to the artist after hearing/seeing an ad (#)
MidpointsNUMERICThe number of users for which the ad played to the midpoint of the ads total length (#)
MonthTEXTDimension for month.
New_listener_conversion_ratePERCENTThe percentage of users who listened to the artist for the first time in at least a month after seeing or hearing the ad (%)
New_listener_streamsNUMERICThe total number of streams from new listeners who saw/heard the ad (#)
New_listenersNUMERICThe total number of users who listened to the artist for the first time in at least a month after seeing or hearing the ad (#)
Off_spotify_impressionsNUMERICoff spotify impressions
NUMERICThe average frequency for listens on a CPCL campaign
NUMERICThe number of unique users who had a paid listen for this CPCL campaign
NUMERICThe number of listens for a CPCL campaign where a user did NOT skip the ad
PlatformTEXTDimension for platform.
RegionREGIONDimension for region.
Render_ratioNUMERICThe percentage of impressions in which a creative is actually displayed to the user (#)
Serve_freqNUMERICThe average number of times each person heard or viewed your ad (#)
Serve_reachNUMERICThe number of unique users who received your ad (#)
ServesNUMERICThe total number of ads served (#)
SkipsNUMERICThe number of times a user skips an ad
SpendNUMERICThe total amount spent in this campaign
StartsNUMERICThe number of times a user starts hearing/viewing your ad (#)
StreamsNUMERICThe total number of streams from listeners who saw/heard the ad (#)
Streams_per_new_listenerNUMERICThe average number of times each new listener streamed the artist after seeing/hearing the ad (#)
Streams_per_userNUMERICThe average number of times each listener streamed the artist after seeing/hearing the ad (#)
Third_quartilesPERCENTThe percentage of users who listened or viewed a given percentage of the ad (%)
YearTEXTDimension for year.

Easily connect Spotify Ads to Looker Studio

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