Analyze Marketing Metrics from Twitter Analytics in GDS
Why integrate Twitter Analytics with Looker Studio?
- By connecting Twitter Analytics to Google Data Studio, you can easily create and customize reports and dashboards that display key metrics such as tweet impressions, engagement rate, and audience demographics.
- Google Data Studio can help you merge data from other social media platforms, such as Instagram Insights or TikTok Analytics, to gain a holistic view of your social media marketing efforts. This will allow you to better understand your target audience and improve your decision-making about your social media strategy, and content creation.
- The advanced visualization capabilities of Google Data Studio enable you to extract more insights from your Twitter Analytics data and make changes to your strategy to maximize your return on investment on social media.
- Integrating Twitter Analytics with Google Data Studio eliminates the need to manually collect data and update the reports which shorten the time required for data collection and allow you to spend more time on data analysis.
About the Twitter Analytics Looker Studio Connector
The Twitter Analytics Looker Studio Connector pulls metrics and dimensions for Twitter Analytics. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
How to connect Twitter Analytics to Looker Studio?
Do you plan to connect and visualize your Twitter Analytics in Looker Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.
Go to “Select Destination” and choose Looker Studio.
Once done, select “connect” and authorize access to your data source.
Twitter Analytics metrics and dimensions available for streaming into Looker Studio
Extract Twitter Analytics data to Looker Studio with Windsor.ai
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