Connect ChartMogul to Looker Studio

Use Windsor codeless data tools to connect ChartMogul and Looker Studio. Gain deep insights into the performance of your go-to-market strategies based on the dynamic subscription data analytics platform. Automate business intelligence reports and learn new ways to monetize and optimize your subscription revenue and update strategies in real-time. The integration process requires no complex setup or technical expertise.

Why do I need ChartMogul and Looker Studio integration?

ChartMogul creates data stacks and analytics based on multiple applications commonly used by SaaS businesses. Looker Studio connects to the data stacks through intelligent data logic, enabling advanced analytics. The dataflow feature in Looker Studio also allows automatic syncing of data and automated reporting with real-time updates. The combined capabilities of ChartMogul and Looker Studio can benefit your business in the following ways:

Capitalize on subscription analytics

ChartMogul connects data from about 20 sources into a single unified subscription data analytics platform. It then combines the data with CRM metrics, allowing a complete view of the subscriptions pipeline. Synchronizing ChartMogul and Looker Studio deepen the view of subscription analytics by integrating marketing metrics into the analysis. The resultant infused data forms a rich business intelligence resource that the entity can capitalize on to make decisions.

Optimize monetization in your SaaS business

Data from ChartMogul plays a significant role in the monetization of services in your SaaS business model. Using data touchpoints like generated leads, trials, and subscriptions, it becomes possible for the business to measure success in the monetization of the services. Detailed analytics of the subscription data through Looker Studio can point to new opportunities for monetization. At the same time, the performance of the existing monetization model can point to ways in which the business can aggregate or disaggregate services for revenue maximization.

Advance your go-to-market strategies

Through Looker Studio’s business intelligence and analytics, your SaaS business can further develop and advance go-to-market (GTM) strategies. ChartMogul and Looker Studio avail the opportunity to create data models for different GTM strategies. Real-time capture of the performance metrics creates the opportunity to adjust the strategies and adapt them to market indicators. Business leaders like CEOs and founders can remain ahead of the market by using real-time updates for the adaptation of GTM strategies.

Enhance collaboration and teamwork

ChartMogul allows the integration of data from everyday apps used by teams in your organization. Looker Studio enables the creation of shared dashboards that can enhance collaboration and co-creation. Connecting ChartMogul and Looker Studio amplifies the extent to which the teams in your organization can work together on projects by having a complete view of the funnel. The more data the teams get to understand, the better the business decisions they implement.

Improve customer engagement

Engaged customers are satisfied customers. Using ChartMogul and Looker Studio enhances how you interact with your customers. Apart from the CRM feature in ChartMogul, customer engagement is also enhanced through an intelligent billing system. Analysis of CRM metrics through Looker Studio dashboards and visualizations points to opportunities for continuous improvement in customer engagement.

Prerequisites

To set up the connector, the user should have:

• ChartMogul account (Visit our privacy policy and terms of use)
• Google account for Looker Studio integration.