Connect ActiveCampaign to Looker Studio
Automating your marketing reports is easy when you use the non-code Windsor.ai connector—the data integration tool works by following simple interactive steps on the connector page. The data transfer takes minutes with Windsor.ai.
Why do I need ActiveCampaign and Looker Studio integration?
ActiveCampaign automates your marketing, sales, and CRM activities. On the other hand, Looker Studio automates dataflows and reporting. Here are the benefits attained when you automatically sync ActiveCampaign and Looker Studio:
Data-driven marketing strategies
Integrating ActiveCampaign and Looker Studio gives you the opportunity to make your marketing campaigns data-driven. Instead of blindly trying the different marketing products offered by ActiveCampaign, you can automatically sync the data into Looker Studio, explore the data using intelligent features, and allow the insights to dictate the marketing strategies that are best for your business. Data-driven marketing strategies lead to better attainment of your marketing goals.
Real-time performance dashboards
Another benefit is building express dashboards to monitor your marketing campaigns in real time. With real-time monitoring, you exercise more control over your spending on marketing campaigns based on key performance indicators. You are also able to optimize your campaigns to achieve goals like generating more engagement or increasing conversions and sales. You can only build real-time dashboards when you synchronize ActiveCampaign and a business intelligence platform like Looker Studio.
Increase sales and conversions
The ultimate goal of data integration is to answer questions about how you can increase sales and conversions for your business. Growth in sales could entail changing your marketing approaches to attract more prospects or leads. It could also involve offering discounts or helping your leads move from the marketing channel to the sales funnel. Whatever it takes to drive sales and conversions, you must begin with data transferring from ActiveCampaign to a business intelligence tool like Looker Studio for analytics.
Maximize return on investment
When you automatically sync ActiveCampaign and Looker Studio, you generate detailed insights showing trends in your business performance. You can monitor various aspects of marketing, including costs per click or conversion and the total advertising spend. You can then track the return on advertising spend based on marketing campaigns and, in so doing, identify cost-saving opportunities. When you add sales and conversion growth to your data, you identify opportunities for the maximization of ROI for your business. You need to create a unified view of your business data in Looker Studio to reveal such insights.
About the ActiveCampaign Looker Studio Connector
The ActiveCampaign Looker Studio Connector pulls metrics and dimensions for ActiveCampaign. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- ActiveCampaign account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect ActiveCampaign to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select ActiveCampaign as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to ActiveCampaign Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to ActiveCampaign connector again. Choose your ActiveCampaign account and click “Connect”. Click “Create report”
FAQ
What is ActiveCampaign?
ActiveCampaign is a tool for marketing and sales automation on email, SMS, and advertisements. The platform enables users to choose how they want to engage their prospects and customers. Businesses can choose between different campaign types, including standard emailing versus automated mailing toolsets. ActiveCampaign allows your business to orchestrate customer journeys by ensuring that the company keeps in touch with the customer from the point of first engagement to the sales and after-sales services. As a result, ActiveCampaign enhances engagement rates and sales while increasing the lifetime value of customers.
What is Looker Studio?
Looker Studio is a free business intelligence platform that is accessible online. Google created it to enable companies to process big data, particularly from common business apps used in marketing. With data blending, dataflows, and dashboard features in Looker Studio, users can schedule data updates and automate reporting. Looker Studio simplifies data communication and collaboration for businesses.
Try Windsor.ai today
Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.
Popular ActiveCampaign integrations
Extract ActiveCampaign data to Looker Studio with Windsor.ai
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.