Connect Outbrain to Google Data Studio with Windsor.ai
Directly connect Outbrain to Google Data Studio, in minutes, and in an easy-to-use format.
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About Outbrain
Outbrain is a native advertising platform that helps businesses promote their products and services through native ads, or “recommendations,” on a network of websites, including high-traffic news and entertainment sites. Outbrain helps advertisers to connect with consumers discovering content on the open web while driving revenue for online publishers displaying feeds of content and ads. Outbrain ads appear as a feed of recommended content that matches the look & feel of the specific web page which is also known as the Outbrain Smartfeed. Outbrain ads reach approximately 1 billion users, and the company drives 344 billion recommendations per month across 55+ countries and partners with media platforms such as CNN, Fox News, MSN, Sky News, and Bloomberg.
Learn more about Outbrain
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Google Data Studio
Why integrate Outbrain with Google Data Studio?
- The advanced visualization features of Google Data Studio enable businesses to visualize their Outbrain ads in a variety of formats, including charts, graphs, and maps which makes it easier to understand and analyze trends and patterns in the data.
- There are millions of metrics in an advertising platform. The custom dashboards and reports created in Google Data Studio can help you highlight the metrics that are most important to your business, such as clicks, impressions, or conversions.
- Businesses can use Google Data Studio to share Outbrain data reports with team members or stakeholders, making it easier to collaborate on advertising strategy.
- Google Data Studio allows businesses to integrate their Outbrain data with data from other sources, such as Google Analytics or other advertising platforms. This can provide a more comprehensive view of their advertising performance and help them make more informed decisions.
About the Outbrain - Looker Studio Connector
The Outbrain Looker Studio Connector pulls Metrics and Dimensions from Outbrain. The Insights are retrieved at the campaign level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- Access to an active Outbrain account (Visit our privacy policy and terms of use)
- Google account for Outbrain to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Outbrain to Google Data Studio?
You need to select Outbrain as a Data Source and grant access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Impressions, ROAS, or Total Conversions.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
Power up your marketing performance with result-driven marketing solutions
- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Outbrain
Do you plan to connect and visualize your Outbrain data in Google Data Studio?
These free and customizable Google Data Studio Outbrain templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Outbrain
Would you like to take your Google Data Studio Outbrain dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Outbrain Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Average Value | NUMERIC | The average amount of money reported for conversions from clicks: sum_value / conversions |
| Campaign | TEXT | The Campaign Name |
| Campaign ID | TEXT | The ID number of the campaign |
| Clicks | NUMERIC | The Number of Clicks |
| Conversion Rate from Clicks | PERCENT | The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100 |
| Conversions | NUMERIC | The number of conversions from clicks |
| Cost Per Acquisition | NUMERIC | The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions |
| Click Through Rate | PERCENT | The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100 |
| Date | DATE | The Date |
| Effective Cost Per Click | NUMERIC | The effective (calculated) average CPC (Cost Per Click): spend / clicks |
| Impressions | NUMERIC | The Number of Impressions |
| Return on Ad Spend | PERCENT | Total conversion value attributed to clicks, divided by spend: sum_value / spend |
| Spend | NUMERIC | The Media Spend |
| Sum Value | NUMERIC | The total amount of money reported for conversions from clicks |
| Total Average Value | NUMERIC | The average amount of money reported for all conversions: total_sum_value / total_conversions |
| Total Conversions | NUMERIC | The total number of conversions |
| Total Cost Per Acquisition | NUMERIC | The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions |
| Total Return on Ad Spend | NUMERIC | Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend |
| Total Sum Value | NUMERIC | The total amount of money reported for all conversions |
| Total Cost | NUMERIC | The Media Spend |
| View Average Value | NUMERIC | The average amount of money reported for view-through conversions: view_sum_value / view_conversions |
| View-Through Conversion Rate | NUMERIC | The average rate of view-through conversions per viewable impression (percentage) |
| View-Through Conversions | NUMERIC | The number of view-through conversions |
| View Sum Value | NUMERIC | The total amount of money reported for view-through conversions |