Connect Outbrain to Looker Studio

Directly connect Outbrain to Looker Studio, in minutes, and in an easy-to-use format.

outbrain google data studio connector

Analyze Your Marketing Metrics from Outbrain in GDS

Why integrate Outbrain with Google Data Studio?

  • The advanced visualization features of Google Data Studio enable businesses to visualize their Outbrain ads in a variety of formats, including charts, graphs, and maps which makes it easier to understand and analyze trends and patterns in the data.


  • Businesses can use Google Data Studio to share Outbrain data reports with team members or stakeholders, making it easier to collaborate on advertising strategy.


  • Google Data Studio allows businesses to integrate their Outbrain data with data from other sources, such as Google Analytics or other advertising platforms. This can provide a more comprehensive view of their advertising performance and help them make more informed decisions.


About the Outbrain Google Data Studio Connector

The Outbrain Google Data Studio Connector pulls metrics and dimensions for Outbrain. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Outbrain to Google Data Studio?

Do you plan to connect and visualize your Outbrain in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Outbrain Google Data Studio connector

Outbrain metrics & dimensions available for streaming into Looker Studio

Extract Outbrain data to Looker Studio with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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