Connect Campaign Manager 360 to Looker Studio in Minutes
Directly connect CM 360 to Looker Studio in an easy-to-use format.
Analyze Your Marketing Metrics from CM 360 in GDS
About Campaign Manager 360
About Google Data Studio
Why integrate Campaign Manager 360 with Looker Studio?
- Integrating Campaign Manager 360 with Google Data Studio allows you to combine data from other data sources, such as Google Ads, Google Analytics, and other platforms, into a single location which makes it easier to analyze and compare data, and gain a more complete understanding of campaign performance.
- Google Data Studio enables you to create custom reports and dashboards that are tailored to your specific needs and focus on the metrics that are most important to your business, allowing you to monitor your campaigns and make necessary adjustments.
- Connecting Campaign Manager 360 to Google Data Studio allows you to automate the reporting process, saving time and effort and allowing you to focus on data analysis and decision-making rather than creating reports.
- Google Data Studio allows you to create interactive visualizations, charts, and graphs that will help you spot trends, identify patterns and outliers and understand the data more intuitively in order to make data-driven decisions for digital advertising campaigns.
About the Campaign Manager 360 Google Data Studio Connector
The Campaign Manager 360 Google Data Studio Connector pulls metrics and dimensions for CM360. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A Campaign Manager 360 advertiser account (Visit our privacy policy and terms of use)
- Google account for Campaign Manager 360 to Google Data Studio integration.
- A Windsor account. Start your free trial now.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
How to connect Campaign Manager 360 to Google Data Studio?
Do you plan to connect and visualize your Campaign Manager 360 in Google Data Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source. 
CM 360 metrics & dimensions available for streaming into Google Data Studio
name type description Account Country ID TEXT Account country ID. Account Country Name TEXT Account country name. Account Currency Code TEXT Account currency code. Account Currency Id TEXT Account currency id Account ID TEXT Campaign Manager 360 account ID. Account Name TEXT An organization that creates and distributes a commercial message. Account ID (Duplicate) TEXT Campaign Manager 360 account ID. Active View 15sec Measurable Impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions Active View 15sec Viewable Impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions Active View Avg View Time Seconds NUMERIC Active View: Average Viewable Time (Seconds) Active View: Custom Metric Measurable Impressions NUMERIC Active View: Custom Metric Measurable Impressions Active View: Custom Metric Viewable Impressions NUMERIC Active View: Custom Metric Viewable Impressions Active View: Custom Metric Viewable Rate NUMERIC Active View: Custom Metric Viewable Rate Active View: Eligible Impressions NUMERIC Active View: Eligible Impressions Active View Impression Distribution Not Mesurable NUMERIC Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Viewable) NUMERIC Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable) NUMERIC Active View: Impression Distribution (Viewable) Active View: Impressions Audible and Visible at Completion NUMERIC Active View: Impressions Audible and Visible at Completion Active View: Impressions Visible 10 Seconds NUMERIC Active View: Impressions Visible 10 Seconds Active View: Measurable Impressions NUMERIC Active View: Measurable Impressions Active View: Not Measurable Impressions NUMERIC Active View: Not Measurable Impressions Active View: Not Viewable Impressions NUMERIC Active View: Not Viewable Impressions Active View: % Audible and Visible at Completion NUMERIC Active View: % Audible and Visible at Completion Active View: % Audible and Visible at First Quartile NUMERIC Active View: % Audible and Visible at First Quartile Active View: % Audible and Visible at Midpoint NUMERIC Active View: % Audible and Visible at Midpoint Active View: % Audible and Visible at Third Quartile NUMERIC Active View: % Audible and Visible at Third Quartile Active View: % Audible and Visible at Start NUMERIC Active View: % Audible and Visible at Start Active View: % Audible Impressions NUMERIC Active View: % Audible Impressionse Active View: % Play Time Audible NUMERIC Active View: % Play Time Audible Active View: % Play Time Audible and Visible NUMERIC Active View: % Play Time Audible and Visible Active View: % In Background NUMERIC Active View: % In Background Active View: % Full-Screen NUMERIC Active View: % Full-Screen Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate Active View: % of Completed Impressions Audible and Visible NUMERIC Active View: % of Completed Impressions Audible and Visible Active View: % of First Quartile Impressions Audible and Visible NUMERIC Active View: % of First Quartile Impressions Audible and Visible Active View: % of Midpoint Impressions Audible and Visible NUMERIC Active View: % of Midpoint Impressions Audible and Visible Active View: % of Third Quartile Impressions Audible and Visible NUMERIC Active View: % of Third Quartile Impressions Audible and Visible Active View: % of Completed Impressions Visible NUMERIC Active View: % of Completed Impressions Visible Active View: % of First Quartile Impressions Visible NUMERIC Active View: % of First Quartile Impressions Visible Active View: % of Midpoint Impressions Visible NUMERIC Active View: % of Midpoint Impressions Visible Active View: % of Third Quartile Impressions Visible NUMERIC Active View: % of Third Quartile Impressions Visible Active View: % Measurable Impressions NUMERIC Active View: % Measurable Impressions Active View Pecentage Played NUMERIC Active View: % of Ad Played Active View: % Viewable Impressions NUMERIC Active View: % Viewable Impressions Active View: % Visible at Completion NUMERIC Active View: % Visible at Completion Active View: % Visible 10 Seconds NUMERIC Active View: % Visible 10 Seconds Active View: % Visible at First Quartile NUMERIC Active View: % Visible at First Quartile Active View: % Visible at Midpoint NUMERIC Active View: % Visible at Midpoint Active View: % Visible at Third Quartile NUMERIC Active View: % Visible at Third Quartile Active View: % Play Time Visible NUMERIC Active View: % Play Time Visible Active View: % Visible at Start NUMERIC Active View: % Visible at Start Active View TV Measurable Impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions Active View TV Viewable Impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions Active View: Viewable Impression Cookie Reach NUMERIC Active View: Viewable Impression Cookie Reach Active View: Viewable Impressions NUMERIC The number of impressions on the site that were viewable out of all measurable impressions. Activity TEXT A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad. Activity Click-through Conversions NUMERIC Click-through Conversions Activity Click-through Revenue NUMERIC Click-through Revenue Activity View-through Conversions NUMERIC View-through Conversions Activity View-through Revenue NUMERIC View-through Revenue Activity ID TEXT The ID associated with an activity. Ad Browser Targeting Major Version TEXT Major version number of browsers targeted by this ad Ad Browser Targeting Minor Version TEXT Minor version number of browsers targeted by this ad Ad Browser Targeting TEXT Browser names to target by the ad Ad Compatibility TEXT Compatibility of this ad. Ad Targeting Connection Type TEXT Contains information about an internet connection type that can be targeted by ads. Ad Creative Rotation Type TEXT Type of creative rotation. Can be used to specify whether to use sequential or random rotation. Ad Creative Rotation Weight Startegy TEXT Strategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM Ad Days Scheduling TEXT Days of the week when the ad will serve. Ad End Time DATE Date and time that this ad should stop serving. Must be later than the start time. Ad Frequency Cap Duration NUMERIC Duration of time, in seconds, for this frequency cap. The maximum duration is 90 days Ad Frequency Cap Impressions NUMERIC Number of times an individual user can be served the ad within the specified duration. Ad ID TEXT The ID associated with an ad. Ad Impressions Ratio NUMERIC Impression ratio for this ad. This ratio determines how often each ad is served relative to the others. Ad Is Dynamic Click Tracker TEXT Whether this ad is a dynamic click tracker. Applicable when type is Ad_SERVING_CLICK_TRACKER. Ad Targeting Mobile Carrier TEXT Mobile carriers that this ad targets Ad Targeting Mobile Carrier Country TEXT Country code of the country to which this mobile carrier belongs. Ad name TEXT A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement. Ad Targeting OS Major Version TEXT Operating system major version that this ad targets. Ad Targeting OS Minor Version TEXT Operating system minor version that this ad targets. Ad Targeting OS TEXT Operating systems that this ad targets. Applicable when type is Ad_SERVING_STANDARD_Ad. Ad Targeting OS is Desktop TEXT Whether this operating system is for desktop. Ad Targeting OS is Mobile TEXT Whether this operating system is for mobile. Ad Platform Targeting TEXT The hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone). Ad Priority TEXT Serving priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served. Ad Start Time DATE Date and time that this ad should start serving. If creating an ad, this field must be a time in the future. Ad Time Scheduling TEXT Hours of the day when the ad will serve. Ad Type TEXT The type of ad Advertiser TEXT An organization that creates and distributes a commercial message. Advertiser Group ID TEXT The group ID associated with an advertiser. Advertiser Group Name TEXT The group name associated with an advertiser. Advertiser ID TEXT The ID associated with an advertiser. Attribution Model TEXT Attribution Model Average Display Time NUMERIC The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range. Audio Completions NUMERIC The number of impressions for which an audio clip played to completion. Audio Mutes NUMERIC The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. Audio Pauses NUMERIC The number of impressions for which the user paused the audio clip in the ad. Audio First Quartile Completions NUMERIC In-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length. Audio Midpoints NUMERIC In-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content’s total length. Audio Third Quartile Completions NUMERIC The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length Audio Plays NUMERIC The number of served audio impressions, counted when the audio clip was played or started by the user. Audio Replays NUMERIC The number of impressions for which a user restarted an audio clip after it was stopped or paused. Audio Unutes NUMERIC The number of impressions for which mute was turned off to allow the audio’s sound to be played. Average Interaction Time NUMERIC The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. Campaign TEXT Associated with an advertiser, a campaign is a basic framework for managing your advertising. Campaign End Date DATE The end date of a campaign. Campaign Optimization Model TEXT Optimization model for this configuration. Possible values: CLICK, POST_CLICK, POST_IMPRESSION, POST_CLICK_AND_IMPRESSION, VIDEO_COMPLETION. Campaign Start Date DATE The start date of a campaign. Campaign ID (duplicate) TEXT The ID associated with a campaign. (duplicate) Clicks NUMERIC The number of times that users clicked on a creative during the specified date range. Total Conversions NUMERIC The number of conversions Cookie Unconsented Impressions NUMERIC The number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads. Country COUNTRY A geographical area, used for targeting and geographic reporting. Cost Per Activity NUMERIC For each Floodlight activity, the media cost per user activity (conversion) CPC NUMERIC The media cost per user click. CPM NUMERIC The amount of revenue per 1000 impressions that is generated by your ads Cost Per Activity NUMERIC Media Cost The media cost for each unit of revenue recorded Creative TEXT The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file. Creative Background color TEXT The 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white. Creative Backup Image Window Type TEXT Type of browser window for which the backup image of the flash creative can be displayed. Creative Height NUMERIC Creative height Creative ID TEXT The ID associated with a creative. Creative Last Modified Time DATE Timestamp of the last change Creative Media Description TEXT Description of the audio or video ad. Creative Media Duration NUMERIC Creative audio or video duration in seconds. Creative Min Flash Version TEXT The minimum required Flash plugin version for this creative. For example, 11.2.202.235. Creative Redicrect URL TEXT URL of hosted image or hosted video or another ad ta Creative Skippable TEXT Whether the user can choose to skip the creative. Creative Video Skip Offset Percentage TEXT Amount of time (in percentage) to play the video before the skip button appears. Creative Video Skip Offset Sec TEXT Amount of time (in seconds) to play the video before the skip button appears. Creative Video View Offset (In Percentage) TEXT Amount of time (in percentage) to play the video before counting a view. Creative Video View Offset (In Seconds) TEXT Amount of time (in seconds) to play the video before counting a view. Creative Width NUMERIC Creative width Creative Type TEXT The type of creative that was delivered, such as Display, In-stream video, rich media, and so on. Click-through Conversions + Cross-Environment NUMERIC Click-through Conversions + Cross-Environment Click-through Conversion Events + Cross-Environment NUMERIC Click-through Conversion Events + Cross-Environment Click-through Revenue + Cross-Environment NUMERIC Click-through Revenue + Cross-Environment Total Conversions + Cross-Environment NUMERIC Total Conversions + Cross-Environment Total Conversion Events + Cross-Environment NUMERIC Total Conversion Events + Cross-Environment Total Revenue + Cross-Environment NUMERIC Total Revenue + Cross-Environment CTR PERCENT The percentage of impressions that result in users clicking an ad. Account Currency Code TEXT Account currency code. Date DATE The date when the reported events took place. Engagements NUMERIC The number of times that users engaged with an interactive element in a rich media creative. Feed 1 Reporting Label TEXT One of the possible options in a feed. Floodlight Attribution Type TEXT Floodlight Attribution Type. Floodlight Config ID TEXT Floodlight Configuration. Floodlight Impressions NUMERIC Floodlight Impressions Impressions NUMERIC The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. Invalid Clicks NUMERIC The number of clicks that were proactively removed by traffic quality filtering. Invalid Clicks % NUMERIC The percent of total clicks that were proactively removed by traffic quality filtering. Invalid Impressions NUMERIC The number of impressions that were proactively removed by traffic quality filtering. Invalid Impressions % NUMERIC The percent of total impressions that were proactively removed by traffic quality filtering. Landing Page URL TEXT The URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row. Media Cost NUMERIC The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement. Natural Search Actions NUMERIC Natural search actions Natural Search Clicks NUMERIC Natural search clicks Natural Search Revenue NUMERIC Natural search revenue Natural Search Transactions NUMERIC Natural search transactions Other Advertiser TEXT Other Advertiser Paid Search Average CM360 Transaction Amount NUMERIC The average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click. Paid Search Average Cost Per Transaction NUMERIC The average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs. Paid Search Average Position NUMERIC The average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page. Paid Search Action Conversion Percentage NUMERIC The number of actions divided by the number of paid search clicks. Paid Search Cost NUMERIC The total fees for clicks on paid search ads during the specified date range. Paid Search Click Rate NUMERIC The percentage of paid search impressions that result in users clicking an ad. Paid Search Impressions NUMERIC The number of times a paid search ad was shown. Paid Search Revenue NUMERIC The amount of revenue recorded from Floodlight conversions attributed to paid search ads. Paid Search Spend Per Transaction Revenue NUMERIC The ratio of paid search cost to paid search revenue Paid Search Transaction Conversion Percentage NUMERIC The number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks. Paid Search Transaction Revenue Per Spend NUMERIC The ratio of paid search revenue to paid search cost Paid Search Transactions NUMERIC The number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities. Paid Search Visits NUMERIC Paid search visits Paid Social Clicks NUMERIC Paid social clicks Paid Social Cost NUMERIC Paid social cost Paid Social Impressions NUMERIC Paid social impressions Placement TEXT A Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement. Placement Compatibility TEXT Compatibility of this placement. Placement Conetnt Category ID TEXT The ID of this content category Placement Conetnt Category Name TEXT Name of this content category. Placement Group ID TEXT The ID associated with a placement group. Placement Group Name TEXT The placement group name. Placement Group Type TEXT Type of this placement group. A package is a simple group of placements that acts as a single pricing point for a group of tags. Placement ID TEXT The ID associated with a placement. Placement Strategy ID TEXT The placement stragedy ID. Planned Media Cost NUMERIC The sum of the cost of all pricing flights over the entire lifetime of a placement. Profile ID TEXT ID of CM360 user that provides access to the account. Profile name TEXT Name of CM360 user that provides access to the account.. Profile ID (alias) TEXT ID of CM360 user that provides access to the account. Profile name (alias) TEXT Name of CM360 user that provides access to the account.. Revenue NUMERIC The total amount of revenue Revenue Per Click NUMERIC For each user click, the average amount of revenue recorded by each Floodlight sales activity Revenue Per Thousand Impressions NUMERIC For each user click, the average amount of revenue recorded by each Floodlight sales activity Rich Media Scrolls NUMERIC The number of times that a user has scrolled through a rich media creative. Site (CM360) TEXT A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space. Site ID (CM360) TEXT The ID associated with a Campaign Manager 360 site. Social Engagement Rate NUMERIC Total engagements on your Twitter ad divided by the number of times the ad was shown. Social Follows NUMERIC The number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account. Social Lead Submissions NUMERIC The number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets. Social Likes NUMERIC The number of times Twitter users liked your Tweet by clicking the heart icon. Social Offer Accepts NUMERIC The number of times Twitter users added your Tweeted offer to their registered credit/debit card. Social Other Interactions NUMERIC The total number of other interactions a social network user had with your content. Social Replies NUMERIC The number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button. Social Shares (External) NUMERIC The number of times a social network user shared your content outside of the platform. Social Shares (Internal) NUMERIC The number of times a social network user shared your content within the platform. Social Total Social Engagements NUMERIC The total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign. Source TEXT Alias for Site (CM360). Spend NUMERIC Spend (alias for DBM (DV360) Cost) Video Plays at 100 percent NUMERIC The number of impressions for which an ad clip played to completion. Video Plays at 25 percent NUMERIC The number of impressions for which an ad clip played to the end of the first quarter of the video's total length. Video Plays at 50 percent NUMERIC The number of impressions for which an ad clip played to the midpoint of the video's total length. Video Plays at 75 percent NUMERIC The number of impressions for which an ad clip played to the end of the third quarter of the video's total length. Total Cost NUMERIC Total Cost (alias for DBM (DV360) Cost) Twitter App Install Clicks NUMERIC The number of times Twitter users clicked through your Tweet(s) to download your app. Twitter URL Clicks NUMERIC The number of times Twitter users clicked on URLs in your Tweets. Twitter: Video 100% In View For 3 Seconds NUMERIC For Twitter campaigns, the number of times a video (with at least 100% of the video player on screen) was played for at least three seconds . Twitter: Video 50% In View For 2 Seconds NUMERIC For Twitter campaigns, the number of times a video (with a least 50% of the video player on screen) was played for at least two seconds . Unique Reach: Average Impression Frequency (CM360) NUMERIC Unique Reach: Average Impression Frequency Unique Reach: Average Impression Frequency (Co-Viewed) (CM360) NUMERIC Unique Reach: Average Impression Frequency (Co-Viewed) Unique Reach: Average Viewable Impression Frequency (CM360) NUMERIC Unique Reach: Average Viewable Impression Frequency Unique Reach: Click Reach (CM360) NUMERIC Unique Reach: Click Reach Unique Reach: Duplicate Click Reach (CM360) NUMERIC Unique Reach: Duplicate Click Reach Unique Reach: Duplicate Click Reach Percent (CM360) NUMERIC Unique Reach: Duplicate Click Reach Percent Unique Reach: Duplicate Impression Reach (CM360) NUMERIC Unique Reach: Duplicate Impression Reach Unique Reach: Duplicate Impression Reach Percent (CM360) NUMERIC Unique Reach: Duplicate Impression Reach Percent Unique Reach: Duplicate Total Reach (CM360) NUMERIC Unique Reach: Duplicate Total Reach Unique Reach: Duplicate Total Reach Percent (CM360) NUMERIC Unique Reach: Duplicate Total Reach Percent Unique Reach: Duplicate Viewable Impression Reach (CM360) NUMERIC Unique Reach: Duplicate Viewable Impression Reach Unique Reach: Duplicate Viewable Impression Reach Percent (CM360) NUMERIC Unique Reach: Duplicate Viewable Impression Reach Percent Unique Reach: Exclusive Click Reach (CM360) NUMERIC Unique Reach: Exclusive Click Reach Unique Reach: Exclusive Click Reach Percent (CM360) NUMERIC Unique Reach: Exclusive Click Reach Percent Unique Reach: Exclusive Impression Reach (CM360) NUMERIC Unique Reach: Exclusive Impression Reach Unique Reach: Exclusive Impression Reach Percent (CM360) NUMERIC Unique Reach: Exclusive Impression Reach Percent Unique Reach: Exclusive Total Reach (CM360) NUMERIC Unique Reach: Exclusive Total Reach Unique Reach: Exclusive Total Reach Percent (CM360) NUMERIC Unique Reach: Exclusive Total Reach Percent Unique Reach: Exclusive Viewable Impression Reach (CM360) NUMERIC Unique Reach: Exclusive Viewable Impression Reach Unique Reach: Exclusive Viewable Impression Reach Percent (CM360) NUMERIC Unique Reach: Exclusive Viewable Impression Reach Percent Unique Reach: Impression Reach (CM360) NUMERIC Unique Reach: Impression Reach Unique Reach: Impression Reach (Co-Viewed) (CM360) NUMERIC Unique Reach: Impression Reach (Co-Viewed) Unique Reach: Incremental Click Reach (CM360) NUMERIC Unique Reach: Incremental Click Reach Unique Reach: Incremental Impression Reach (CM360) NUMERIC Unique Reach: Incremental Impression Reach Unique Reach: Incremental Total Reach (CM360) NUMERIC Unique Reach: Incremental Total Reach Unique Reach: Incremental Viewable Impression Reach (CM360) NUMERIC Unique Reach: Incremental Viewable Impression Reach Unique Reach: Overlap Click Reach (CM360) NUMERIC Unique Reach: Overlap Click Reach Unique Reach: Overlap Click Reach Percent (CM360) NUMERIC Unique Reach: Overlap Click Reach Percent Unique Reach: Overlap Impression Reach (CM360) NUMERIC Unique Reach: Overlap Impression Reach Unique Reach: Overlap Impression Reach Percent (CM360) NUMERIC Unique Reach: Overlap Impression Reach Percent Unique Reach: Overlap Total Reach (CM360) NUMERIC Unique Reach: Overlap Total Reach Unique Reach: Overlap Total Reach Percent (CM360) NUMERIC Unique Reach: Overlap Total Reach Percent Unique Reach: Overlap Viewable Impression Reach (CM360) NUMERIC Unique Reach: Overlap Viewable Impression Reach Unique Reach: Overlap Viewable Impression Reach Percent (CM360) NUMERIC Unique Reach: Overlap Viewable Impression Reach Percent Unique Reach: Total Reach (CM360) NUMERIC Unique Reach: Total Reach Unique Reach: Total Reach (Co-Viewed) (CM360) NUMERIC Unique Reach: Total Reach (Co-Viewed) Unique Reach: Viewable Impression Reach (CM360) NUMERIC Unique Reach: Viewable Impression Reach Vendor Blocked Ads NUMERIC The number of ads blocked by your third-party provider Video Average View Time NUMERIC The average amount of time that an ad clip was played. Video Full-Screen NUMERIC The number of impressions for which an ad clip was played in full-screen mode. Video Interactions NUMERIC Video Interactions. Video Interaction Rate NUMERIC The ratio of video interactions to video plays. Video Mutes NUMERIC The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays. Video Pauses NUMERIC The number of impressions for which the user paused the video clip in the ad. Video Replays NUMERIC The number of impressions for which a user restarted a video clip after it was stopped or paused. Video Skips NUMERIC The number of times a user has skipped a video clip that was playing. Video Start NUMERIC Alias for Video Starts. Video Starts NUMERIC The number of served video impressions, counted when the video clip was played or started by the user. Video Stops NUMERIC The number of impressions for which a user stopped a video clip that was playing. Video Unmutes NUMERIC The number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays. Video Views NUMERIC The number of impressions for which a video clip was played. Video Views Rate NUMERIC The percentage of the ad clip that was played. View-through Conversions + Cross-Environment NUMERIC View-through Conversions + Cross-Environment View-through Conversion Events + Cross-Environment NUMERIC View-through Conversion Events + Cross-Environment View-through Revenue + Cross-Environment NUMERIC View-through Conversions + Cross-Environment Today DATE Today's date
Easily connect Campaign Manager 360 to Looker Studio
See the value and return on every marketing touchpoint
Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.