Connect Campaign Manager 360 to Google Data Studio with Windsor.ai
Directly connect Campaign Manager 360 to Google Data Studio, in minutes, and in an easy-to-use format.
All your marketing data in one place, just in a few clicks.
In just a few clicks, Windsor.ai integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.
Automate and save time.
No more using CSV dumps and spreadsheets to bring together data from different platforms. Windsor.ai automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Use all your data where and when you need it.
We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from Windsor.ai to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).
About Campaign Manager 360
Formerly known as DoubleClick Campaign Manager, Campaign Manager 360 is a web-based ad management system for advertisers and agencies and enables businesses to plan, buy, measure, and optimize multiple Google Ads campaigns from one dashboard. It works with other Google products and marketing tools to give you a complete solution for managing your ads across websites and mobile devices and includes a robust set of features for ad serving, targeting, verification, and reporting.
Learn more about Campaign Manager 360
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Google Data Studio
Why integrate Campaign Manager 360 with Google Data Studio?
- Integrating Campaign Manager 360 with Google Data Studio allows you to combine data from other data sources, such as Google Ads, Google Analytics, and other platforms, into a single location which makes it easier to analyze and compare data, and gain a more complete understanding of campaign performance.
- Google Data Studio enables you to create custom reports and dashboards that are tailored to your specific needs and focus on the metrics that are most important to your business, allowing you to monitor your campaigns and make necessary adjustments.
- Connecting Campaign Manager 360 to Google Data Studio allows you to automate the reporting process, saving time and effort and allowing you to focus on data analysis and decision-making rather than creating reports.
- Google Data Studio allows you to create interactive visualizations, charts, and graphs that will help you spot trends, identify patterns and outliers and understand the data more intuitively in order to make data-driven decisions for digital advertising campaigns.
About Campaign Manager 360 Google Data Studio Connector
The Campaign Manager 360 Google Data Studio Connector pulls metrics and dimensions from Campaign Manager 360. The Insights are retrieved at a campaign, line item, and creative level.
There are 50+ metrics and dimensions exposed by this connector. Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A valid Google Marketing Platform login with access to Campaign Manager 360. (Visit our privacy policy and terms of use)
- Google account for Campaign Manager 360 to Google Data Studio integration.
- A Windsor account. Start your free trial now.
How to connect Campaign Manager 360 to Google Data Studio?
You need to select Campaign Manager 360 as a Data Source and grant access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Ad Platform Targeting, Average Display Time, or Average Interaction Time.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
Power up your marketing performance with result-driven marketing solutions
- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Campaign Manager 360
Do you plan to connect and visualize Campaign Manager 360 in Google Data Studio?
These free and customizable Google Data Studio Campaign Manager 360 templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Campaign Manager 360
Would you like to take your Google Data Studio Campaign Manager 360 dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Campaign Manager 360 Metrics and Dimensions
| ID | Name | Description |
|---|---|---|
| Account Country ID | TEXT | Account country ID. |
| Account Country Name | TEXT | Account country name. |
| Account Currency Code | TEXT | Account currency code. |
| Account Currency Id | TEXT | Account currency id |
| Account ID | TEXT | Campaign Manager 360 account ID. |
| Account Name | TEXT | An organization that creates and distributes a commercial message. |
| Account ID (Duplicate) | TEXT | Campaign Manager 360 account ID. |
| Active View 15sec Measurable Impressions | NUMERIC | Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
| Active View 15sec Viewable Impressions | NUMERIC | Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
| Active View Avg View Time Seconds | NUMERIC | Active View: Average Viewable Time (Seconds) |
| Active View: Custom Metric Measurable Impressions | NUMERIC | Active View: Custom Metric Measurable Impressions |
| Active View: Custom Metric Viewable Impressions | NUMERIC | Active View: Custom Metric Viewable Impressions |
| Active View: Custom Metric Viewable Rate | NUMERIC | Active View: Custom Metric Viewable Rate |
| Active View: Eligible Impressions | NUMERIC | Active View: Eligible Impressions |
| Active View Impression Distribution Not Mesurable | NUMERIC | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | NUMERIC | Active View: Impression Distribution (Not Viewable) |
| Active View: Impression Distribution (Viewable) | NUMERIC | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible and Visible at Completion | NUMERIC | Active View: Impressions Audible and Visible at Completion |
| Active View: Impressions Visible 10 Seconds | NUMERIC | Active View: Impressions Visible 10 Seconds |
| Active View: Measurable Impressions | NUMERIC | Active View: Measurable Impressions |
| Active View: Not Measurable Impressions | NUMERIC | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | NUMERIC | Active View: Not Viewable Impressions |
| Active View: % Audible and Visible at Completion | NUMERIC | Active View: % Audible and Visible at Completion |
| Active View: % Audible and Visible at First Quartile | NUMERIC | Active View: % Audible and Visible at First Quartile |
| Active View: % Audible and Visible at Midpoint | NUMERIC | Active View: % Audible and Visible at Midpoint |
| Active View: % Audible and Visible at Third Quartile | NUMERIC | Active View: % Audible and Visible at Third Quartile |
| Active View: % Audible and Visible at Start | NUMERIC | Active View: % Audible and Visible at Start |
| Active View: % Audible Impressions | NUMERIC | Active View: % Audible Impressionse |
| Active View: % Play Time Audible | NUMERIC | Active View: % Play Time Audible |
| Active View: % Play Time Audible and Visible | NUMERIC | Active View: % Play Time Audible and Visible |
| Active View: % In Background | NUMERIC | Active View: % In Background |
| Active View: % Full-Screen | NUMERIC | Active View: % Full-Screen |
| Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate | NUMERIC | Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
| Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate | NUMERIC | Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
| Active View: % of Completed Impressions Audible and Visible | NUMERIC | Active View: % of Completed Impressions Audible and Visible |
| Active View: % of First Quartile Impressions Audible and Visible | NUMERIC | Active View: % of First Quartile Impressions Audible and Visible |
| Active View: % of Midpoint Impressions Audible and Visible | NUMERIC | Active View: % of Midpoint Impressions Audible and Visible |
| Active View: % of Third Quartile Impressions Audible and Visible | NUMERIC | Active View: % of Third Quartile Impressions Audible and Visible |
| Active View: % of Completed Impressions Visible | NUMERIC | Active View: % of Completed Impressions Visible |
| Active View: % of First Quartile Impressions Visible | NUMERIC | Active View: % of First Quartile Impressions Visible |
| Active View: % of Midpoint Impressions Visible | NUMERIC | Active View: % of Midpoint Impressions Visible |
| Active View: % of Third Quartile Impressions Visible | NUMERIC | Active View: % of Third Quartile Impressions Visible |
| Active View: % Measurable Impressions | NUMERIC | Active View: % Measurable Impressions |
| Active View Pecentage Played | NUMERIC | Active View: % of Ad Played |
| Active View: % Viewable Impressions | NUMERIC | Active View: % Viewable Impressions |
| Active View: % Visible at Completion | NUMERIC | Active View: % Visible at Completion |
| Active View: % Visible 10 Seconds | NUMERIC | Active View: % Visible 10 Seconds |
| Active View: % Visible at First Quartile | NUMERIC | Active View: % Visible at First Quartile |
| Active View: % Visible at Midpoint | NUMERIC | Active View: % Visible at Midpoint |
| Active View: % Visible at Third Quartile | NUMERIC | Active View: % Visible at Third Quartile |
| Active View: % Play Time Visible | NUMERIC | Active View: % Play Time Visible |
| Active View: % Visible at Start | NUMERIC | Active View: % Visible at Start |
| Active View TV Measurable Impressions | NUMERIC | Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
| Active View TV Viewable Impressions | NUMERIC | Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
| Active View: Viewable Impression Cookie Reach | NUMERIC | Active View: Viewable Impression Cookie Reach |
| Active View: Viewable Impressions | NUMERIC | The number of impressions on the site that were viewable out of all measurable impressions. |
| Activity | TEXT | A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad. |
| Activity ID | TEXT | The ID associated with an activity. |
| Ad Browser Targeting Major Version | TEXT | Major version number of browsers targeted by this ad |
| Ad Browser Targeting Minor Version | TEXT | Minor version number of browsers targeted by this ad |
| Ad Browser Targeting | TEXT | Browser names to target by the ad |
| Ad Compatibility | TEXT | Compatibility of this ad. |
| Ad Targeting Connection Type | TEXT | Contains information about an internet connection type that can be targeted by ads. |
| Ad Creative Rotation Type | TEXT | Type of creative rotation. Can be used to specify whether to use sequential or random rotation. |
| Ad Creative Rotation Weight Startegy | TEXT | Strategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM |
| Ad Days Scheduling | TEXT | Days of the week when the ad will serve. |
| Ad End Time | DATE | Date and time that this ad should stop serving. Must be later than the start time. |
| Ad Frequency Cap Duration | NUMERIC | Duration of time, in seconds, for this frequency cap. The maximum duration is 90 days |
| Ad Frequency Cap Impressions | NUMERIC | Number of times an individual user can be served the ad within the specified duration. |
| AD ID | TEXT | The ID associated with an ad. |
| Ad Impressions Ratio | NUMERIC | Impression ratio for this ad. This ratio determines how often each ad is served relative to the others. |
| Ad Is Dynamic Click Tracker | TEXT | Whether this ad is a dynamic click tracker. Applicable when type is AD_SERVING_CLICK_TRACKER. |
| Ad Targeting Mobile Carrier | TEXT | Mobile carriers that this ad targets |
| Ad Targeting Mobile Carrier Country | TEXT | Country code of the country to which this mobile carrier belongs. |
| AD name | TEXT | A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement. |
| Ad Targeting OS Major Version | TEXT | Operating system major version that this ad targets. |
| Ad Targeting OS Minor Version | TEXT | Operating system minor version that this ad targets. |
| Ad Targeting OS | TEXT | Operating systems that this ad targets. Applicable when type is AD_SERVING_STANDARD_AD. |
| Ad Targeting OS is Desktop | TEXT | Whether this operating system is for desktop. |
| Ad Targeting OS is Mobile | TEXT | Whether this operating system is for mobile. |
| Ad Platform Targeting | TEXT | The hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone). |
| Ad Priority | TEXT | Serving priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served. |
| Ad Start Time | DATE | Date and time that this ad should start serving. If creating an ad, this field must be a time in the future. |
| Ad Time Scheduling | TEXT | Hours of the day when the ad will serve. |
| AD Type | TEXT | The type of ad |
| Advertiser | TEXT | An organization that creates and distributes a commercial message. |
| Advertiser Group ID | TEXT | The group ID associated with an advertiser. |
| Advertiser Group Name | TEXT | The group name associated with an advertiser. |
| Advertiser ID | TEXT | The ID associated with an advertiser. |
| Average Display Time | NUMERIC | The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range. |
| Audio Completions | NUMERIC | The number of impressions for which an audio clip played to completion. |
| Audio Mutes | NUMERIC | The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. |
| Audio Pauses | NUMERIC | The number of impressions for which the user paused the audio clip in the ad. |
| Audio First Quartile Completions | NUMERIC | In-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length. |
| Audio Midpoints | NUMERIC | In-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content’s total length. |
| Audio Third Quartile Completions | NUMERIC | The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length |
| Audio Plays | NUMERIC | The number of served audio impressions, counted when the audio clip was played or started by the user. |
| Audio Replays | NUMERIC | The number of impressions for which a user restarted an audio clip after it was stopped or paused. |
| Audio Unutes | NUMERIC | The number of impressions for which mute was turned off to allow the audio’s sound to be played. |
| Average Interaction Time | NUMERIC | The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. |
| Campaign | TEXT | Associated with an advertiser, a campaign is a basic framework for managing your advertising. |
| Campaign End Date | DATE | The end date of a campaign. |
| Campaign Optimization Model | TEXT | Optimization model for this configuration. Possible values: CLICK, POST_CLICK, POST_IMPRESSION, POST_CLICK_AND_IMPRESSION, VIDEO_COMPLETION. |
| Campaign Start Date | DATE | The start date of a campaign. |
| Campaign ID (duplicate) | TEXT | The ID associated with a campaign. (duplicate) |
| Clicks | NUMERIC | The number of times that users clicked on a creative during the specified date range. |
| Total Conversions | NUMERIC | The number of conversions |
| Cookie Unconsented Impressions | NUMERIC | The number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads. |
| Country | COUNTRY | A geographical area, used for targeting and geographic reporting. |
| Cost Per Activity | NUMERIC | For each Floodlight activity, the media cost per user activity (conversion) |
| CPC | NUMERIC | The media cost per user click. |
| CPM | NUMERIC | The amount of revenue per 1000 impressions that is generated by your ads |
| Cost Per Activity | NUMERIC | Media Cost The media cost for each unit of revenue recorded |
| Creative | TEXT | The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file. |
| Creative Background color | TEXT | The 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white. |
| Creative Backup Image Window Type | TEXT | Type of browser window for which the backup image of the flash creative can be displayed. |
| Creative Height | NUMERIC | Creative height |
| Creative ID | TEXT | The ID associated with a creative. |
| Creative Last Modified Time | DATE | Timestamp of the last change |
| Creative Media Description | TEXT | Description of the audio or video ad. |
| Creative Media Duration | NUMERIC | Creative audio or video duration in seconds. |
| Creative Min Flash Version | TEXT | The minimum required Flash plugin version for this creative. For example, 11.2.202.235. |
| Creative Redicrect URL | TEXT | URL of hosted image or hosted video or another ad ta |
| Creative Skippable | TEXT | Whether the user can choose to skip the creative. |
| Creative Video Skip Offset Percentage | TEXT | Amount of time (in percentage) to play the video before the skip button appears. |
| Creative Video Skip Offset Sec | TEXT | Amount of time (in seconds) to play the video before the skip button appears. |
| Creative Video View Offset (In Percentage) | TEXT | Amount of time (in percentage) to play the video before counting a view. |
| Creative Video View Offset (In Seconds) | TEXT | Amount of time (in seconds) to play the video before counting a view. |
| Creative Width | NUMERIC | Creative width |
| Creative Type | TEXT | The type of creative that was delivered, such as Display, In-stream video, rich media, and so on. |
| Click-through Conversions + Cross-Environment | NUMERIC | Click-through Conversions + Cross-Environment |
| Click-through Conversion Events + Cross-Environment | NUMERIC | Click-through Conversion Events + Cross-Environment |
| Click-through Revenue + Cross-Environment | NUMERIC | Click-through Revenue + Cross-Environment |
| Total Conversions + Cross-Environment | NUMERIC | Total Conversions + Cross-Environment |
| Total Conversion Events + Cross-Environment | NUMERIC | Total Conversion Events + Cross-Environment |
| Total Revenue + Cross-Environment | NUMERIC | Total Revenue + Cross-Environment |
| CTR | PERCENT | The percentage of impressions that result in users clicking an ad. |
| Account Currency Code | TEXT | Account currency code. |
| Date | DATE | The date when the reported events took place. |
| Engagements | NUMERIC | The number of times that users engaged with an interactive element in a rich media creative. |
| Feed 1 Reporting Label | TEXT | One of the possible options in a feed. |
| Floodlight Attribution Type | TEXT | Floodlight Attribution Type. |
| Floodlight Config ID | TEXT | Floodlight Configuration. |
| Floodlight Impressions | NUMERIC | Floodlight Impressions |
| Impressions | NUMERIC | The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. |
| Invalid Clicks | NUMERIC | The number of clicks that were proactively removed by traffic quality filtering. |
| Invalid Clicks % | NUMERIC | The percent of total clicks that were proactively removed by traffic quality filtering. |
| Invalid Impressions | NUMERIC | The number of impressions that were proactively removed by traffic quality filtering. |
| Invalid Impressions % | NUMERIC | The percent of total impressions that were proactively removed by traffic quality filtering. |
| Landing Page URL | TEXT | The URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row. |
| Media Cost | NUMERIC | The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement. |
| Natural Search Actions | NUMERIC | Natural search actions |
| Natural Search Clicks | NUMERIC | Natural search clicks |
| Natural Search Revenue | NUMERIC | Natural search revenue |
| Natural Search Transactions | NUMERIC | Natural search transactions |
| Paid Search Average CM360 Transaction Amount | NUMERIC | The average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click. |
| Paid Search Average Cost Per Transaction | NUMERIC | The average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs. |
| Paid Search Average Position | NUMERIC | The average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page. |
| Paid Search Action Conversion Percentage | NUMERIC | The number of actions divided by the number of paid search clicks. |
| Paid Search Cost | NUMERIC | The total fees for clicks on paid search ads during the specified date range. |
| Paid Search Click Rate | NUMERIC | The percentage of paid search impressions that result in users clicking an ad. |
| Paid Search Impressions | NUMERIC | The number of times a paid search ad was shown. |
| Paid Search Revenue | NUMERIC | The amount of revenue recorded from Floodlight conversions attributed to paid search ads. |
| Paid Search Spend Per Transaction Revenue | NUMERIC | The ratio of paid search cost to paid search revenue |
| Paid Search Transaction Conversion Percentage | NUMERIC | The number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks. |
| Paid Search Transaction Revenue Per Spend | NUMERIC | The ratio of paid search revenue to paid search cost |
| Paid Search Transactions | NUMERIC | The number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities. |
| Paid Search Visits | NUMERIC | Paid search visits |
| Paid Social Clicks | NUMERIC | Paid social clicks |
| Paid Social Cost | NUMERIC | Paid social cost |
| Paid Social Impressions | NUMERIC | Paid social impressions |
| Placement | TEXT | A Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement. |
| Placement Compatibility | TEXT | Compatibility of this placement. |
| Placement Conetnt Category ID | TEXT | The ID of this content category |
| Placement Conetnt Category Name | TEXT | Name of this content category. |
| Placement Group ID | TEXT | The ID associated with a placement group. |
| Placement Group Name | TEXT | The placement group name. |
| Placement Group Type | TEXT | Type of this placement group. A package is a simple group of placements that acts as a single pricing point for a group of tags. |
| Placement ID | TEXT | The ID associated with a placement. |
| Placement Strategy ID | TEXT | The placement stragedy ID. |
| Planned Media Cost | NUMERIC | The sum of the cost of all pricing flights over the entire lifetime of a placement. |
| Profile ID | TEXT | ID of CM360 user that provides access to the account. |
| Profile name | TEXT | Name of CM360 user that provides access to the account.. |
| Profile ID (alias) | TEXT | ID of CM360 user that provides access to the account. |
| Profile name (alias) | TEXT | Name of CM360 user that provides access to the account.. |
| Revenue | NUMERIC | The total amount of revenue |
| Revenue Per Click | NUMERIC | For each user click, the average amount of revenue recorded by each Floodlight sales activity |
| Revenue Per Thousand Impressions | NUMERIC | For each user click, the average amount of revenue recorded by each Floodlight sales activity |
| Rich Media Scrolls | NUMERIC | The number of times that a user has scrolled through a rich media creative. |
| Site (CM360) | TEXT | A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space. |
| Site ID (CM360) | TEXT | The ID associated with a Campaign Manager 360 site. |
| Social Engagement Rate | NUMERIC | Total engagements on your Twitter ad divided by the number of times the ad was shown. |
| Social Follows | NUMERIC | The number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account. |
| Social Lead Submissions | NUMERIC | The number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets. |
| Social Likes | NUMERIC | The number of times Twitter users liked your Tweet by clicking the heart icon. |
| Social Offer Accepts | NUMERIC | The number of times Twitter users added your Tweeted offer to their registered credit/debit card. |
| Social Other Interactions | NUMERIC | The total number of other interactions a social network user had with your content. |
| Social Replies | NUMERIC | The number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button. |
| Social Shares (External) | NUMERIC | The number of times a social network user shared your content outside of the platform. |
| Social Shares (Internal) | NUMERIC | The number of times a social network user shared your content within the platform. |
| Social Total Social Engagements | NUMERIC | The total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign. |
| Source | TEXT | Alias for Site (CM360). |
| Spend | NUMERIC | Spend (alias for DBM (DV360) Cost) |
| Video Plays at 100 percent | NUMERIC | The number of impressions for which an ad clip played to completion. |
| Video Plays at 25 percent | NUMERIC | The number of impressions for which an ad clip played to the end of the first quarter of the video's total length. |
| Video Plays at 50 percent | NUMERIC | The number of impressions for which an ad clip played to the midpoint of the video's total length. |
| Video Plays at 75 percent | NUMERIC | The number of impressions for which an ad clip played to the end of the third quarter of the video's total length. |
| Total Cost | NUMERIC | Total Cost (alias for DBM (DV360) Cost) |
| Twitter App Install Clicks | NUMERIC | The number of times Twitter users clicked through your Tweet(s) to download your app. |
| Twitter URL Clicks | NUMERIC | The number of times Twitter users clicked on URLs in your Tweets. |
| Twitter: Video 100% In View For 3 Seconds | NUMERIC | For Twitter campaigns, the number of times a video (with at least 100% of the video player on screen) was played for at least three seconds . |
| Twitter: Video 50% In View For 2 Seconds | NUMERIC | For Twitter campaigns, the number of times a video (with a least 50% of the video player on screen) was played for at least two seconds . |
| Vendor Blocked Ads | NUMERIC | The number of ads blocked by your third-party provider |
| Video Average View Time | NUMERIC | The average amount of time that an ad clip was played. |
| Video Full-Screen | NUMERIC | The number of impressions for which an ad clip was played in full-screen mode. |
| Video Interactions | NUMERIC | Video Interactions. |
| Video Interaction Rate | NUMERIC | The ratio of video interactions to video plays. |
| Video Mutes | NUMERIC | The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays. |
| Video Pauses | NUMERIC | The number of impressions for which the user paused the video clip in the ad. |
| Video Replays | NUMERIC | The number of impressions for which a user restarted a video clip after it was stopped or paused. |
| Video Skips | NUMERIC | The number of times a user has skipped a video clip that was playing. |
| Video Start | NUMERIC | Alias for Video Starts. |
| Video Starts | NUMERIC | The number of served video impressions, counted when the video clip was played or started by the user. |
| Video Stops | NUMERIC | The number of impressions for which a user stopped a video clip that was playing. |
| Video Unmutes | NUMERIC | The number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays. |
| Video Views | NUMERIC | The number of impressions for which a video clip was played. |
| Video Views Rate | NUMERIC | The percentage of the ad clip that was played. |
| View-through Conversions + Cross-Environment | NUMERIC | View-through Conversions + Cross-Environment |
| View-through Conversion Events + Cross-Environment | NUMERIC | View-through Conversion Events + Cross-Environment |
| View-through Revenue + Cross-Environment | NUMERIC | View-through Conversions + Cross-Environment |