Analyze Your Marketing Metrics from Klaviyo in GDS
Why integrate Klaviyo with Google Data Studio?
- You can create customized reports and dashboards tailored to your needs using Google Data Studio. By connecting Klaviyo to Google Data Studio, you can track the performance of your email campaigns, such as deliverability and engagement, and make data-driven decisions about your email marketing strategy as needed.
- Integrating Klaviyo with Google Data Studio allows you to combine data from both e-mail and paid media marketing campaigns which can help you understand how your paid media campaigns interact with your email campaigns and make decisions about future strategies.
- Klaviyo allows you to segment your audience and create targeted email campaigns for different customer groups. Using Google Data Studio to visualize Klaviyo’s data, you can compare the performance of different segments and understand which segments of your audience are most engaged, and make decisions about where to focus your marketing efforts.
- Connecting Klaviyo with Google Data Studio can increase your efficiency by automating the reporting process and ensuring data accuracy. You can share and collaborate on your reports with other team members, allowing you to focus on data analysis rather than spending time on data collection and report access.
About the Klaviyo Google Data Studio Connector
The Klaviyo Google Data Studio Connector pulls metrics and dimensions for Instagram Insights. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
How to connect Klaviyo to Google Data Studio?
Do you plan to connect and visualize your Klaviyo in Google Data Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.
Go to “Select Destination” and choose Looker Studio.
Once done, select “connect” and authorize access to your data source.
Klaviyo metrics & dimensions available for streaming into Looker Studio
name type description Account ID TEXT Klaviyo account ID Address Line 1 TEXT The primary address line of the object Address Line 2 TEXT The secondary address line of the object Campaign Name TEXT Campaign name Campaign Channel TEXT Campaign Channel Campaign Id TEXT Campaign id Cancelled Order NUMERIC Total amount of Cancelled Order Cancelled Order Value NUMERIC Cancelled Order value Checkout Completed NUMERIC Checkout Completed Checkout Start to Order Rate NUMERIC Completed checkouts as ratio of checkout starts Checkout Started NUMERIC Total amount of Checkout Started Checkout Started Value NUMERIC Checkout Started value City CITY The city of the object Click rate PERCENT Click rate of e-mails Clicks NUMERIC Number of unique e-mail clicks Conversions NUMERIC Total Value of placed orders Average Conversion Value PERCENT Average value of placed orders Country COUNTRY The country of the object Created at TEXT Campaign creation time Created Date/Time DATE The time stamp of the object creation Date DATE Date of metric type data Flow dimensions TEXT Flow dimensions Email address TEXT The email address of the object First Name TEXT The first name of the object Flow ID TEXT Flow ID Flow Name TEXT Flow Name Flow Url TEXT Flow Url From E-mail TEXT From e-mail From Name TEXT From name Fulfilled Order NUMERIC Total amount of Fulfilled Order Fulfilled Order Value NUMERIC Fulfilled Order value Fulfilled Partial Order NUMERIC Total amount of Fulfilled Partial Order Fulfilled Partial Order Value NUMERIC Fulfilled Order value ID TEXT The ID of the object Last Name TEXT The last name of the object Latitude TEXT The latitude of the object Longitude TEXT The longitude of the object Members NUMERIC Total number of members in lists for the period Message Channel TEXT Message Channel Object Type TEXT The type of the object (e.g. Person) Open rate PERCENT Open rate of E-mails Opens NUMERIC Number of unique e-mail opens Ordered Product NUMERIC Total amount of Ordered product Ordered Product Average Value PERCENT Ordered product average value Ordered Product Value NUMERIC Ordered product value Organization Name TEXT The organization of the object Phone Number TEXT The phone number of the object Received e-mails NUMERIC Number of e-mails received Refunded Order NUMERIC Total amount of Refunded Order Refunded Order Value NUMERIC Refunded Order value Region REGION The region of the object Revenue NUMERIC Total Value of placed orders Revenue per Recipient NUMERIC The amount of revenue attributed to a campaign divided by the number of recipients Sent at TEXT Campaign sent time Sent Emails NUMERIC The number of recipients the email was sent to Shopify Cancelled Order NUMERIC This event is tracked when a customer creates an order in your Shopify store but then cancels the order before fulfillment Shopify Checkout Started NUMERIC Shopify checkout completed Shopify Confirmed Shipment NUMERIC Shopify Confirmed Shipment Shopify Delivered Shipment NUMERIC Shopify Delivered Shipment Shopify Fulfilled Order NUMERIC This event is tracked when an order is marked as 'fulfilled' in your Shopify store Shopify Fulfilled Partial Order NUMERIC This event is tracked when an order is marked as 'fulfilled' in your Shopify store Shopify Marked Out for Delivery NUMERIC Shopify Marked Out for Delivery Shopify Ordered Product NUMERIC The total quantity ordered of the product Shopify Placed Order NUMERIC This event is tracked when a customer completes the checkout process and creates an order in your Shopify store Shopify Refunded Order NUMERIC This event is tracked when a customer completes the checkout process in your Shopify store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders) Shopify Revenue NUMERIC This event is tracked when a customer completes the checkout process and creates an order in your Shopify store Status TEXT Campaign status Subject TEXT Campaign subject Subscription status TEXT Time Zone TEXT The time zone of the object Title TEXT The title of the object Total Clicks NUMERIC Total number of e-mail clicks Total Conversions NUMERIC Total amount of placed orders Total Opens NUMERIC Total number of e-mail opens ZIP Code TEXT The zip code of the object Today DATE Today's date
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