Connect Klaviyo to Google Data Studio with

Directly connect Klaviyo to Google Data Studio, in minutes, and in an easy-to-use format.


About Klaviyo

Klaviyo is an email marketing and automation platform that helps businesses build stronger customer relationships and grow revenue. The company provides a cloud-based email marketing and automation platform that allows businesses to create targeted, personalized email campaigns that are triggered by specific customer behaviors or actions. Klaviyo can be integrated with popular e-commerce platforms such as Shopify, Magento, BigCommerce, and WooCommerce and has over 300 tech integrations. The company has been recognized as a leader in the email marketing space and is used by more than 100,000 brands.


Learn more about Klaviyo

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.


Learn more about Google Data Studio

Why integrate Klaviyo with Google Data Studio?

  • You can create customized reports and dashboards tailored to your needs using Google Data Studio. By connecting Klaviyo to Google Data Studio, you can track the performance of your email campaigns, such as deliverability and engagement, and make data-driven decisions about your email marketing strategy as needed.


  • Integrating Klaviyo with Google Data Studio allows you to combine data from both e-mail and paid media marketing campaigns which can help you understand how your paid media campaigns interact with your email campaigns and make decisions about future strategies.


  • Klaviyo allows you to segment your audience and create targeted email campaigns for different customer groups. Using Google Data Studio to visualize Klaviyo’s data, you can compare the performance of different segments and understand which segments of your audience are most engaged, and make decisions about where to focus your marketing efforts.


  • Connecting Klaviyo with Google Data Studio can increase your efficiency by automating the reporting process and ensuring data accuracy. You can share and collaborate on your reports with other team members, allowing you to focus on data analysis rather than spending time on data collection and report access.

About the Klaviyo Google Data Studio Connector

The Klaviyo Google Data Studio connector pulls metrics and dimensions from Klaviyo. The insights are retrieved at the campaign and contact level.


Once the user successfully logs into the connector it’s possible to choose the metrics and dimensions to create a report.


To set up the connector, the user should have:

How to connect Klaviyo to Google Data Studio?

Step 1: Select Klaviyo as a Data Source and grant access to

Step 2: Go to “Select Destination” and select Google Data Studio as a data destination.

Step 3: Select the fields on the right, and click on Google Data Studio (Looker Studio) destination.

Step 4: Select the connect and authorize access to your data source.

Google Data Studio Templates for Klaviyo

Do you plan to connect and visualize Klaviyo data in Google Data Studio?


These free and customizable Google Data Studio Klaviyo templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Klaviyo

Would you like to take your Google Data Studio Klaviyo dashboards to the next level?


Here are some of our favorite tutorials to help you:

Available Klaviyo Metrics and Dimensions

Address Line 1TEXTThe primary address line of the object
Address Line 2TEXTThe secondary address line of the object
Campaign NameTEXTCampaign name
Campaign IdTEXTCampaign id
CityTEXTThe city of the object
Click rateNUMERICClick rate of e-mails
ClicksNUMERICNumber of unique e-mail clicks
ConversionsNUMERICAmount of conversions
CountryTEXTThe country of the object
Created atTEXTCampaign creation time
Created Date/TimeTIMESTAMPThe time stamp of the object creation
DateDATEDate of metric type data
Email addressTEXTThe email address of the object
First NameTEXTThe first name of the object
From E-mailTEXTFrom e-mail
From NameTEXTFrom name
IDTEXTThe ID of the object
Last NameTEXTThe last name of the object
LatitudeTEXTThe latitude of the object
LongitudeTEXTThe longitude of the object
Object TypeTEXTThe type of the object (e.g. Person)
Open rateNUMERICOpen rate of E-mails
OpensNUMERICNumber of unique e-mail opens
Organization NameTEXTThe organization of the object
Phone NumberTEXTThe phone number of the object
Received e-mailsNUMERICNumber of e-mails received
RegionTEXTThe region of the object
Sent atTEXTCampaign sent time
StatusTEXTCampaign status
SubjectTEXTCampaign subject
Time ZoneTEXTThe time zone of the object
TitleTEXTThe title of the object
ZIP CodeTEXTThe zip code of the object