Connect Klaviyo to Google Data Studio

Directly connect Klaviyo to Looker Studio, in minutes, and in an easy-to-use format.

klaviyo google data studio connector

Analyze Your Marketing Metrics from Klaviyo in GDS

Why integrate Klaviyo with Google Data Studio?

  • You can create customized reports and dashboards tailored to your needs using Google Data Studio. By connecting Klaviyo to Google Data Studio, you can track the performance of your email campaigns, such as deliverability and engagement, and make data-driven decisions about your email marketing strategy as needed.


  • Integrating Klaviyo with Google Data Studio allows you to combine data from both e-mail and paid media marketing campaigns which can help you understand how your paid media campaigns interact with your email campaigns and make decisions about future strategies.


  • Klaviyo allows you to segment your audience and create targeted email campaigns for different customer groups. Using Google Data Studio to visualize Klaviyo’s data, you can compare the performance of different segments and understand which segments of your audience are most engaged, and make decisions about where to focus your marketing efforts.


  • Connecting Klaviyo with Google Data Studio can increase your efficiency by automating the reporting process and ensuring data accuracy. You can share and collaborate on your reports with other team members, allowing you to focus on data analysis rather than spending time on data collection and report access.


About the Klaviyo Google Data Studio Connector

The Klaviyo Google Data Studio Connector pulls metrics and dimensions for Instagram Insights. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Klaviyo to Google Data Studio?

Do you plan to connect and visualize your Klaviyo in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Klaviyo Google Data Studio Connector  

Klaviyo metrics & dimensions available for streaming into Looker Studio

Account IDTEXTKlaviyo account ID
Address Line 1TEXTThe primary address line of the object
Address Line 2TEXTThe secondary address line of the object
Campaign NameTEXTCampaign name
Campaign ChannelTEXTCampaign Channel
Campaign IdTEXTCampaign id
Cancelled OrderNUMERICTotal amount of Cancelled Order
Cancelled Order ValueNUMERICCancelled Order value
Checkout CompletedNUMERICCheckout Completed
Checkout Start to Order RateNUMERICCompleted checkouts as ratio of checkout starts
Checkout StartedNUMERICTotal amount of Checkout Started
Checkout Started ValueNUMERICCheckout Started value
CityCITYThe city of the object
Click ratePERCENTClick rate of e-mails
ClicksNUMERICNumber of unique e-mail clicks
ConversionsNUMERICTotal Value of placed orders
Average Conversion ValuePERCENTAverage value of placed orders
CountryCOUNTRYThe country of the object
Created atTEXTCampaign creation time
Created Date/TimeDATEThe time stamp of the object creation
DateDATEDate of metric type data
Flow dimensionsTEXTFlow dimensions
Email addressTEXTThe email address of the object
First NameTEXTThe first name of the object
Flow NameTEXTFlow Name
Flow UrlTEXTFlow Url
From E-mailTEXTFrom e-mail
From NameTEXTFrom name
Fulfilled OrderNUMERICTotal amount of Fulfilled Order
Fulfilled Order ValueNUMERICFulfilled Order value
Fulfilled Partial OrderNUMERICTotal amount of Fulfilled Partial Order
Fulfilled Partial Order ValueNUMERICFulfilled Order value
IDTEXTThe ID of the object
Last NameTEXTThe last name of the object
LatitudeTEXTThe latitude of the object
LongitudeTEXTThe longitude of the object
MembersNUMERICTotal number of members in lists for the period
Message ChannelTEXTMessage Channel
Object TypeTEXTThe type of the object (e.g. Person)
Open ratePERCENTOpen rate of E-mails
OpensNUMERICNumber of unique e-mail opens
Ordered ProductNUMERICTotal amount of Ordered product
Ordered Product Average ValuePERCENTOrdered product average value
Ordered Product ValueNUMERICOrdered product value
Organization NameTEXTThe organization of the object
Phone NumberTEXTThe phone number of the object
Received e-mailsNUMERICNumber of e-mails received
Refunded OrderNUMERICTotal amount of Refunded Order
Refunded Order ValueNUMERICRefunded Order value
RegionREGIONThe region of the object
RevenueNUMERICTotal Value of placed orders
Revenue per RecipientNUMERICThe amount of revenue attributed to a campaign divided by the number of recipients
Sent atTEXTCampaign sent time
Sent EmailsNUMERICThe number of recipients the email was sent to
Shopify Cancelled OrderNUMERICThis event is tracked when a customer creates an order in your Shopify store but then cancels the order before fulfillment
Shopify Checkout StartedNUMERICShopify checkout completed
Shopify Confirmed ShipmentNUMERICShopify Confirmed Shipment
Shopify Delivered ShipmentNUMERICShopify Delivered Shipment
Shopify Fulfilled OrderNUMERICThis event is tracked when an order is marked as 'fulfilled' in your Shopify store
Shopify Fulfilled Partial OrderNUMERICThis event is tracked when an order is marked as 'fulfilled' in your Shopify store
Shopify Marked Out for DeliveryNUMERICShopify Marked Out for Delivery
Shopify Ordered ProductNUMERICThe total quantity ordered of the product
Shopify Placed OrderNUMERICThis event is tracked when a customer completes the checkout process and creates an order in your Shopify store
Shopify Refunded OrderNUMERICThis event is tracked when a customer completes the checkout process in your Shopify store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Shopify RevenueNUMERICThis event is tracked when a customer completes the checkout process and creates an order in your Shopify store
StatusTEXTCampaign status
SubjectTEXTCampaign subject
Subscription statusTEXT
Time ZoneTEXTThe time zone of the object
TitleTEXTThe title of the object
Total ClicksNUMERICTotal number of e-mail clicks
Total ConversionsNUMERICTotal amount of placed orders
Total OpensNUMERICTotal number of e-mail opens
ZIP CodeTEXTThe zip code of the object
TodayDATEToday's date

Easily connect Klaviyo to Looker Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Build your Klaviyo and Google Data Studio Integrations