Connect SendGrid to Looker Studio

Gone are the days you would spend hours, days or even weeks writing code to facilitate the data integration process. With an intuitive platform like Windsor, it’s easy to connect SendGrid to Looker Studio within minutes and save time. As a result, you are able to dedicate more time to valuable activities and increase productivity across your organization for better outcomes.

Why do I need SendGrid and Looker Studio integration?

Capitalize on the combined power of email marketing data and analytics tools to uncover important insights. Develop a culture of making decisions based on data to enhance your campaigns. Attain your marketing objectives seamlessly and drive business growth. Stand out from the competition for offering high-quality services and offering unforgettable user experiences.

Advanced analytics

By using advanced analytics features provided by Looker Studio, you can analyze SendGrid data comprehensively. Discover vital insights and patterns. Use the findings to re-strategize and formulate more effective email campaigns. Attract more clients and grow your business continually.

Track email compliance

Thanks to Looker Studio’s monitoring tools, you can track SendGrid data. Proactively identify possible deliverability issues or spam complaints and take the necessary measures on time. Minimize compliance risks and ensure the reputation of the sender is maintained. Create and uphold trust with clients and regulatory authorities to ensure sustainable email marketing practices.

Analyze customer lifetime value

With Looker Studio’s lifetime value feature, you can easily compute and assess customer lifetime value metrics based on SendGrid email engagement and customer transaction data. Note the high-value customer segments and prioritize them in your campaigns. Allocate resources efficiently, optimize customer lifetime value, and enhance overall profitability.

Benchmark campaign performance

Looker Studio features a competitor benchmarking capability, which you can use to identify the efficiency of your email campaigns against competitors and industry benchmarks. Compare metrics like conversion rates, open rates, and click-through rates to know the strong and weak areas within your marketing strategy. Improve your efforts accordingly and remain competitive.

Revenue attribution

Leverage Looker Studio’s correlation capabilities to determine the effect of email campaigns on revenues. Correlate SendGrid data with sales data to gain insights into the ROI of your marketing activities. Know the campaigns that bring more revenue to guide you in efficiently allocating resources. Focus on the most profitable initiatives and improve overall business performance and profitability.

Predict customer churn

With the help of Looker Studio’s machine learning models, you can forecast customer churn by assessing email engagement patterns based on SendGrid data. Identify the customers likely to stop using your products/services and employ targeted retention strategies. Enhance customer relationships and foster long-term customer loyalty.

Prerequisites

To set up the connector, the user should have:

• SendGrid account (Visit our privacy policy and terms of use)
• Google account for Looker Studio integration.