Connect Youtube to Looker Studio
Directly connect Youtube to Looker Studio, in minutes, and in an easy-to-use format
Analyze Marketing Metrics from Youtube Ads in GDS
About the Youtube Google Data Studio Connector
The Youtube Google Data Studio Connector pulls Metrics and Dimensions for Youtube. The Insights are retrieved at the campaign level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- An Youtube account (Visit our privacy policy and terms of use)
- Google account for Youtube to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Youtube to Looker Studio?
Do you plan to connect and visualize your Youtube in Google Data Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source. 
Utilize the native method for importing data from YouTube Analytics into Looker Studio
If real-time integration and immediate insights are not essential for your business, the built-in integration by Google is a reliable option.
NOTE: Due to limitations in the YouTube API, certain parameters, such as Video Publish Data, Impressions, Comments, and others, may not be imported.
Follow these steps to load YouTube Analytics data into Looker Studio:
- Open Looker Studio and log in to your preferred Google account.
- Navigate to Create -> Data Source in the upper-left corner of Looker Studio (as shown in the image labeled ‘LookerStudioNativeIntegration’).
- Choose YouTube Analytics from the list of available options (as indicated in the image labeled ‘YouTubeAnalytics’).
- Click Authorize to grant access to your YouTube account.
- Click Connect in the upper-right corner.
- Looker Studio will be populated with data from YouTube. Explore the data, add additional fields and parameters, and create reports.
After configuring the integration parameters, Looker Studio is filled with data from YouTube, enabling users to explore, add any needed extra parameters, and generate reports.
Pros
- Simple establishment of tool connection
- Free of cost
- No coding skills are necessary
Cons
- Data refresh occurs once every 12 hours
- Certain data requires cleansing and transformation
- Constraints on importing specific data fields
Youtube Ads metrics & dimensions available for streaming into Looker Studio
Extract Youtube Ads data to Looker Studio
See the value and return on every marketing touchpoint
Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.
