Connect YouTube to Looker Studio

Windsor.ai automates data integration between YouTube and Looker Studio. The connector tool doesn’t involve any coding. Instead, you automatically sync data by following simple instructions on the connector page—your data syncs in minutes.

youtube looker studio integration

Why do I need YouTube and Looker Studio integration?

Integrating YouTube and Looker Studio has many benefits. Some of the reasons for data synchronization include:

 

Automated reporting

YouTube helps you market your brand through videos. The platform shows you some statistics about your content, including views and clicks on your videos and your embedded website. However, to generate value from YouTube statistics, you need to integrate them with a business intelligence tool for deeper analytics. Looker Studio has dashboard features that enable you to report your YouTube statistics. More importantly, Looker Studio automates reporting using the express dashboards.

 

Data-driven content marketing strategies

You can integrate YouTube and Looker Studio to make your YouTube content creation strategies data-driven. That is because Looker Studio allows you to create express dashboards to monitor the performance of your videos. You can compare different organic videos in your organic content strategies to determine how various strategies impact your goals. You can also evaluate your promoted versus organic YouTube content to assess the impact of your plan and adopt control measures.

 

Save costs and maximize return on investment

Integrating YouTube and Looker Studio saves time and money through automation. Further, both YouTube and Looker Studio can be accessed without cost. That means you can advertise cost-free with organic content on YouTube, thereby saving costs while attracting revenues. The fact that you can access Looker Studio without any costs means you can analyze your data using accessible dashboards, thereby saving on the price of preparing your marketing reports. The impact of the cost savings illustrated above is higher returns on investment.

 

 

Prerequisites

To set up the connector, the user should have:

How to connect YouTube to Looker Studio

 

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select YouTube as a Data Source and Grant Access to Windsor.ai.

Youtube

 

3. Connect Looker Studio connector and sync data
Go to YouTube Looker Studio Connector.

Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to YouTube connector again. Choose your YouTube account and click “Connect”. Click “Create report”

FAQ

What is YouTube?

YouTube is an online platform used to share videos. It enables creators to share video content that viewers can watch for free. YouTube also allows companies and businesses to advertise on the platform through organic content or paid advertisements. YouTube also lets companies access statistics about ads for analytics and data-driven marketing decisions, including the number of viewers and critical events such as clicking a link or a conversion. Note that the features herein described apply to YouTube for business, which involves businesses creating channels and running advertisements on the platform.

What is Looker Studio?

Looker Studio is a data visualization tool. It is a Google product that is accessible online for free. Looker Studio has data blending, dataflow, and dashboard features that are important in automating reports. Data blending is particularly useful in extracting and combining data from different data sources, such as marketing and other business applications. Dataflows automate the data streams so that updated data is always synchronized and available for analytics and business intelligence applications. Dashboards automate the reports, making reporting nearly effortless.

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