Connect Youtube to Looker Studio

Directly connect Youtube to Looker Studio, in minutes, and in an easy-to-use format

youtube looker studio integration

About the Youtube Google Data Studio Connector

The Youtube Google Data Studio Connector pulls Metrics and Dimensions for Youtube. The Insights are retrieved at the campaign level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Youtube to Looker Studio?

Do you plan to connect and visualize your Youtube in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.select fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

youtube google data studio integration

Start Free Trial

Youtube metrics & dimensions available for streaming into Looker Studio

nametypedescription
Annotation Click Through RateNUMERICThe ratio of annotations that viewers clicked to the total number of clickable annotation impressions.
Annotation Clickable ImpressionsNUMERICThe number of annotations that appeared and could be clicked.
Annotation ClicksNUMERICThe number of clicked annotations.
Annotation Closable ImpressionsNUMERICThe number of annotations that appeared and could be closed.
Annotation Close RateNUMERICThe ratio of annotations that viewers closed to the total number of annotation impressions.
Annotation ClosesNUMERICThe number of closed annotations.
Annotation ImpressionsNUMERICThe total number of annotation impressions.
Average View DurationNUMERICThe average length, in seconds, of video playbacks.
Average View PercentagePERCENTThe average percentage of a video watched during a video playback.
Card Click RatePERCENTThe click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.
Card ClicksNUMERICThe number of times that cards were clicked.
Card ImpressionsNUMERICThe number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.
Card Teaser Click RatePERCENTThe click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
Card Teaser ClicksNUMERICThe number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.
Card Teaser ImpressionsNUMERICThe number of times that card teasers were displayed. A video view can generate multiple teaser impressions.
CommentsNUMERICThe number of times that users commented on a video.
DateDATEDate of reported values.
DislikesNUMERICThe number of times that users indicated that they disliked a video by giving it a negative rating.
Estimated Minutes WatchedNUMERICThe number of minutes that users watched videos for the specified channel, content owner, video, or playlist.
Estimated Red Minutes WatchedNUMERICThe number of minutes that YouTube Premium (previously known as YouTube Red) members watched a video.
LikesNUMERICThe number of times that users indicated that they liked a video by giving it a positive rating.
Red ViewsNUMERICThe number of times that a video was viewed by YouTube Premium (previously known as YouTube Red) members.
SharesNUMERICThe number of times that users shared a video through the Share button.
Subscribers GainedNUMERICThe number of times that users subscribed to a channel.
Subscribers LostNUMERICThe number of times that users unsubscribed from a channel.
VideoOBJECTStatistics broken down by videos in the channel.
Videos Added To PlaylistsNUMERICThe number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists.
Videos Removed From PlaylistsNUMERICThe number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists.
viewsNUMERICThe number of times that a video was viewed.
TodayDATEToday's date

Easily connect Youtube to Looker Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.

insights

Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Build your Youtube and Google Data Studio Integrations