Connect Youtube to Looker Studio

Directly connect Youtube to Looker Studio, in minutes, and in an easy-to-use format

youtube looker studio integration

Analyze Marketing Metrics from Youtube Ads in GDS

About the Youtube Google Data Studio Connector

The Youtube Google Data Studio Connector pulls Metrics and Dimensions for Youtube. The Insights are retrieved at the campaign level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Youtube to Looker Studio?

Do you plan to connect and visualize your Youtube in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

youtube looker studio



Utilize the native method for importing data from YouTube Analytics into Looker Studio

If real-time integration and immediate insights are not essential for your business, the built-in integration by Google is a reliable option.

NOTE: Due to limitations in the YouTube API, certain parameters, such as Video Publish Data, Impressions, Comments, and others, may not be imported.

Follow these steps to load YouTube Analytics data into Looker Studio:

  1. Open Looker Studio and log in to your preferred Google account.
  2. Navigate to Create -> Data Source in the upper-left corner of Looker Studio (as shown in the image labeled ‘LookerStudioNativeIntegration’).
  3. Choose YouTube Analytics from the list of available options (as indicated in the image labeled ‘YouTubeAnalytics’).
  4. Click Authorize to grant access to your YouTube account.
  5. Click Connect in the upper-right corner.
  6. Looker Studio will be populated with data from YouTube. Explore the data, add additional fields and parameters, and create reports.


After configuring the integration parameters, Looker Studio is filled with data from YouTube, enabling users to explore, add any needed extra parameters, and generate reports.


  • Simple establishment of tool connection
  • Free of cost
  • No coding skills are necessary


  • Data refresh occurs once every 12 hours
  • Certain data requires cleansing and transformation
  • Constraints on importing specific data fields


Youtube Ads metrics & dimensions available for streaming into Looker Studio

Extract Youtube Ads data to Looker Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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