Connect Youtube to Google BigQuery


Analyze Youtube data with Google BigQuery

Connect Youtube to Google BigQuery

It is very simple to connect Youtube to Google BigQuery, it can be done in a fast and easy manner with


First Step:

You need to select Youtube as a Data Source and Grant Access to

youtube integration


Second Step:

Once you select the data source, click the Next (Data Preview Button). 

Select BigQuery by clicking on the logo, as shown in the screenshot below.  

select bigquery


Third Step:

Once you select Bigquery, click the Add Destination Task Button and fill out necessary fields . 

create bigQuery destination task

Fourth Step:

In the final step, grant access to the user: That’s all!

Once you go through these steps, you will see that the data is automatically populated into your BigQuery account.


Note: As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.


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Why Connect Youtube to BigQuery?

Connecting YouTube to BigQuery offers several benefits for businesses and content creators who utilize YouTube as a platform for video hosting and distribution. Here are some reasons why this integration is valuable:

  1. Comprehensive Video Analytics: YouTube provides a wealth of data and analytics related to video performance, audience engagement, and channel growth. By connecting YouTube to BigQuery, businesses can extract and analyze this data in a more advanced and customizable manner. This allows for deeper insights into video views, watch time, audience demographics, engagement metrics, and other key performance indicators.
  2. Cross-Platform Analysis: BigQuery serves as a centralized data warehouse, enabling businesses to combine YouTube data with data from other sources, such as social media platforms, advertising campaigns, or website analytics. This integration allows for cross-platform analysis, giving businesses a holistic view of their online presence and the ability to understand how YouTube videos impact overall marketing and business objectives.
  3. Advanced Data Processing: BigQuery is a powerful data processing and analysis platform capable of handling large volumes of data quickly. By connecting YouTube to BigQuery, businesses can leverage BigQuery’s capabilities to process and analyze YouTube data at scale, enabling faster and more efficient data querying, aggregation, and transformation. This empowers businesses to derive meaningful insights and make data-driven decisions based on YouTube data.
  4. Customized Reporting and Dashboards: BigQuery integrates with various business intelligence (BI) tools such as Tableau, Data Studio, or Looker. This allows businesses to create custom reports, interactive dashboards, and visualizations based on YouTube data. With the ability to merge YouTube data with other data sources, businesses can create comprehensive reports that provide a complete picture of their video performance, audience behavior, and channel growth.
  5. Audience Segmentation and Personalization: By connecting YouTube data to BigQuery, businesses can segment their YouTube audience based on various criteria such as viewing habits, demographics, or engagement metrics. This data-driven audience segmentation enables businesses to personalize their video content, optimize targeting strategies, and improve overall engagement and conversion rates.
  6. Content Optimization and Strategy: Analyzing YouTube data in BigQuery allows businesses to identify trends, patterns, and correlations in video performance. This information can be used to optimize video content, understand viewer preferences, and refine content strategy. Businesses can gain insights into which types of videos perform best, which topics resonate with the audience, and make data-informed decisions on future content creation.


How much time do I need to create a Youtube and BigQuery integration?’s user-friendly interface allows you to create integrations in less than 9 minutes.



In summary, connecting YouTube to BigQuery enables businesses to access comprehensive video analytics, perform cross-platform analysis, leverage advanced data processing capabilities, create customized reports and dashboards, segment audiences for personalization, and optimize content and strategy based on data insights. This integration helps businesses maximize the value of their YouTube presence, improve video performance, and drive audience engagement and growth.


You can integrate Youtube to BigQuery with, to get analytics-ready data without the manual hassle. Sign up for free.

Try today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

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