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Stream marketing data from Outbrain to Snowflake
About Outbrain
About SnowFlake
Connect Outbrain to Snowflake in 2023
It is very simple to connect Outbrain to Snowflake, it can be done in a fast and easy manner with Windsor.ai.
First Step
Follow the Tutorial Below:
- Add all the columns that are returned by your connector’s URL.
- Create the WINDSOR_UPLOAD role (name has no importance)
- Create a user and add the previously created role to that user
- Grant rights to the DATABASE to the created user
- Grand the rights to the destination table
- Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
- Get the username
- Get the password
- Get the account
- Get the warehouse
- Get the database
- Get the schema
- Get the table name
Second step
1. You need to select Outbrain as a Data Source and Grant Access to Windsor.ai.
2. In Select Destination select Snowflake as destination
3. Enter all the credentials required and click Save
4. Your data will now be streamed from Outbrain to Snowflake. In case there is an error you will be notified.
Outbrain metrics and dimensions available for streaming into Snowflake
| name | type | description |
|---|---|---|
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Average Value | NUMERIC | The average amount of money reported for conversions from clicks: sum_value / conversions |
| Campaign | TEXT | The Campaign Name |
| Campaign ID | TEXT | The ID number of the campaign |
| Clicks | NUMERIC | The Number of Clicks |
| Conversion Rate from Clicks | PERCENT | The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100 |
| Conversions | NUMERIC | The number of conversions from clicks |
| Cost Per Acquisition | NUMERIC | The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions |
| Click Through Rate | PERCENT | The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100 |
| Data Source | TEXT | The name of the Windsor connector returning the row |
| Date | DATE | The Date |
| Day of month | TEXT | Day of the month |
| Effective Cost Per Click | NUMERIC | The effective (calculated) average CPC (Cost Per Click): spend / clicks |
| Impressions | NUMERIC | The Number of Impressions |
| Month | TEXT | Number of the month |
| Return on Ad Spend | PERCENT | Total conversion value attributed to clicks, divided by spend: sum_value / spend |
| Source | TEXT | The name of the Windsor connector returning the row |
| Spend | NUMERIC | The Media Spend |
| Sum Value | NUMERIC | The total amount of money reported for conversions from clicks |
| Today | DATE | Today's date |
| Total Average Value | NUMERIC | The average amount of money reported for all conversions: total_sum_value / total_conversions |
| Total Conversions | NUMERIC | The total number of conversions |
| Total Cost Per Acquisition | NUMERIC | The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions |
| Total Return on Ad Spend | NUMERIC | Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend |
| Total Sum Value | NUMERIC | The total amount of money reported for all conversions |
| Total Cost | NUMERIC | The Media Spend |
| View Average Value | NUMERIC | The average amount of money reported for view-through conversions: view_sum_value / view_conversions |
| View-Through Conversion Rate | NUMERIC | The average rate of view-through conversions per viewable impression (percentage) |
| View-Through Conversions | NUMERIC | The number of view-through conversions |
| View Sum Value | NUMERIC | The total amount of money reported for view-through conversions |
| Week | TEXT | Week (Sun-Sat). |
| Day of week and day number | TEXT | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
| Day of week and day number, ISO | TEXT | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
| Week ISO | TEXT | Week, ISO format (Mon-Sun). |
| Year | TEXT | Year |
| Yearmonth | TEXT | Year and month, e.g. 2024|3 |
| Year of week | TEXT | The year that contains first day of the week (Sun-Sat). |
| Year of week, ISO | TEXT | The year that contains first day of the ISO week (Mon-Sun). |
| Year week | TEXT | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
| Year week ISO | TEXT | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |
Easily connect Outbrain to Snowflake
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.