Connect Apple Search Ads to Google Data Studio with Windsor.ai
Directly connect Apple Search Ads to Google Data Studio, in minutes, and in an easy-to-use format.
All your marketing data in one place, just in a few clicks.
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About Apple Search Ads
Apple Search Ads is an advertising platform developed by Apple in 2016 that allows app marketers to promote their apps on the Apple App Store in order to increase the visibility, downloads, and growth of mobile apps. Apps use the platform to place a bid and join an auction. The ones who win the auction will appear as the first search result in the App Store, above any organically ranking competitor, where over 600 million people go every week to discover and download apps. Sponsored ads may appear in the App Store search tab or search results.
Learn more about Apple Search Ads.
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Looker Studio
Why integrate Apple Search Ads with Google Data Studio?
- Integrating Apple Search Ads data with Google Data Studio can help you optimize your ads based on user behavior and search results.
- Businesses can better measure the effectiveness of their ad campaigns and optimize for the best results by tracking conversion rates and other KPIs with Google Data Studio’s powerful dashboard tools.
- You can get a more complete picture of what people are searching for and how they find your apps on the App Store by visualizing your Apple Search Ads data.
- The powerful reporting features of Google Data Studio will enable you to make informed decisions based on the data collected.
- Google Data Studio will allow you to identify patterns in campaign performance, generate insights, and freely share your data.
About the Apple Search Ads Looker Studio Connector
The Apple Search Ads Google Data Studio Connector pulls metrics and dimensions from Apple Search Ads. The Insights are retrieved at the campaign level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A valid Apple Search Ads login ID and at least one ad account are attached to that Apple Search Ads login ID. (Visit our privacy policy and terms of use)
- Google account for Apple Search Ads to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Apple Search Ads to Google Data Studio?
You need to select Apple Search Ads as a Data Source and grant access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Acquisition, CPM or Conversion Rate.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
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- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Apple Search Ads
Do you plan to connect and visualize your Apple Search Ads in Google Data Studio?
These free and customizable Google Data Studio Apple Search Ads templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Apple Search Ads
Would you like to take your Google Data Studio Apple Search Ads dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Apple Search Ads Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | The Account ID |
| Account Name | TEXT | The Account Name |
| Ad Group Display Status | TEXT | The state of the operation. |
| Ad Group Id | TEXT | The unique identifier for the ad group the search term belongs to. |
| Ad Group Name | TEXT | The name of the ad group, which is unique within the campaign. Responses don't include deleted ad groups. |
| Ad Group Serving State Reasons | TEXT | A list of reasons that displays when an ad group isn't running. |
| Ad Group Serving Status | TEXT | The status of whether the ad group is serving. |
| Ad Group Status | TEXT | The status of the ad group. |
| App | TEXT | The App Name |
| Automated Keywords Opt In | BOOLEAN | The parameter for enabling and disabling Search Match. If true, the system automatically adds optimized keywords in addition to those you explicitly add to the ad group. |
| Campaign | TEXT | The Campaign Name |
| Campaign ID | TEXT | The Campaign ID |
| Clicks | NUMERIC | The Number of Clicks |
| Conversion Rate | PERCENT | The Conversion Rate |
| Country or Region | TEXT | A group of countries and regions. |
| Cost Per Acquisition | NUMERIC | The Average Cost Per Acquisition |
| Cpa Goal | NUMERIC | The cost-per-acquisition goal. |
| Cost Per Thousand Impressions | NUMERIC | The Average Cost Per Thousand Impressions |
| Cost Per Tap | NUMERIC | The Average Cost Per Tap |
| Currency | TEXT | Campaign currency |
| Date | DATE | The Date |
| Default Bid Amount | NUMERIC | The default maximum cost per tap or impression bid for the ad group. |
| Deleted | BOOLEAN | An indicator of whether the search term is soft-deleted. |
| End Time | DATE | The scheduled end date and time for the ad group. |
| Impressions | NUMERIC | The Number of Impressions |
| Installs | NUMERIC | The Number of installs |
| Keyword | TEXT | The targeting or negative keywords. |
| Keyword Display Status | TEXT | The state of the keyword display operation. |
| Keyword Id | NUMERIC | The unique identifier for a keyword that belongs to an ad group. |
| Lat off installs | NUMERIC | The Lat Off Installs |
| Lat on installs | NUMERIC | The Lat On Installs |
| Match Type | TEXT | An automated keyword and bidding strategy. See Ad Groups for Search Match use cases. |
| New Downloads | NUMERIC | The Number of New Downloads |
| Number of Installs | NUMERIC | The Number of installs |
| Org Id | NUMERIC | The identifier of the organization that owns the campaign. Your orgId is the same as your account in the Apple Search Ads UI. |
| Re Downloads | NUMERIC | The Number of Re Downloads |
| Search Term Source | TEXT | The source of the keyword to use as a search term. |
| Search Term Text | TEXT | The search terms to use for app searches. |
| Spend | NUMERIC | The Media Spend |
| Start Time | DATE | The scheduled start date and time for the ad group. |
| Taps | NUMERIC | The Number of Taps |
| Total Cost | NUMERIC | The Media Spend |
| Tap Through Rate | PERCENT | The Tap Through Rate |