Connect Apple Search Ads to Google Data Studio in Minutes

Directly connect Apple Search Ads to Looker Studio in an easy-to-use format.

apple search ads google data studio

Analyze Your Marketing Metrics from Apple Search Ads in GDS

Why integrate Apple Search Ads with Google Data Studio?

  • Integrating Apple Search Ads data with Google Data Studio can help you optimize your ads based on user behavior and search results.

 

  • Businesses can better measure the effectiveness of their ad campaigns and optimize for the best results by tracking conversion rates and other KPIs with Google Data Studio’s powerful dashboard tools.

 

  • You can get a more complete picture of what people are searching for and how they find your apps on the App Store by visualizing your Apple Search Ads data.

 

  • The powerful reporting features of Google Data Studio will enable you to make informed decisions based on the data collected.

 

  • Google Data Studio will allow you to identify patterns in campaign performance, generate insights, and freely share your data.

 

About the Apple Search AdsGoogle Data Studio Connector

The Apple Search Ads Google Data Studio Connector pulls metrics and dimensions for Apple Search Ads. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Apple Search Ads to Google Data Studio?

Do you plan to connect and visualize your Apple Search Ads in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source. Apple Search Ads Google Data Studio Connector

Apple Search Ads metrics & dimensions available for streaming into Looker Studio

nametypedescription
Account IDTEXTThe Account ID
Account NameTEXTThe Account Name
Ad Group Display StatusTEXTThe state of the operation.
Ad Group IdTEXTThe unique identifier for the ad group the search term belongs to.
Ad Group NameTEXTThe name of the ad group, which is unique within the campaign. Responses don't include deleted ad groups.
Ad Group Serving State ReasonsTEXTA list of reasons that displays when an ad group isn't running.
Ad Group Serving StatusTEXTThe status of whether the ad group is serving.
Ad Group StatusTEXTThe status of the ad group.
AppTEXTThe App Name
Automated Keywords Opt InBOOLEANThe parameter for enabling and disabling Search Match. If true, the system automatically adds optimized keywords in addition to those you explicitly add to the ad group.
CampaignTEXTThe Campaign Name
Campaign IDTEXTThe Campaign ID
ClicksNUMERICThe Number of Clicks
Conversion RatePERCENTThe Conversion Rate
Country or RegionREGIONA group of countries and regions.
Cost Per AcquisitionNUMERICThe Average Cost Per Acquisition
Cpa GoalNUMERICThe cost-per-acquisition goal.
Cost Per Thousand ImpressionsNUMERICThe Average Cost Per Thousand Impressions
Cost Per TapNUMERICThe Average Cost Per Tap
CurrencyTEXTCampaign currency
DateDATEThe Date
Default Bid AmountNUMERICThe default maximum cost per tap or impression bid for the ad group.
DeletedBOOLEANAn indicator of whether the search term is soft-deleted.
End TimeDATEThe scheduled end date and time for the ad group.
ImpressionsNUMERICThe Number of Impressions
InstallsNUMERICThe Number of installs
KeywordTEXTThe targeting or negative keywords.
Keyword Display StatusTEXTThe state of the keyword display operation.
Keyword IdNUMERICThe unique identifier for a keyword that belongs to an ad group.
Lat off installsNUMERICThe Lat Off Installs
Lat on installsNUMERICThe Lat On Installs
Match TypeTEXTAn automated keyword and bidding strategy. See Ad Groups for Search Match use cases.
New DownloadsNUMERICThe Number of New Downloads
Number of InstallsNUMERICThe Number of installs
Org IdNUMERICThe identifier of the organization that owns the campaign. Your orgId is the same as your account in the Apple Search Ads UI.
Re DownloadsNUMERICThe Number of Re Downloads
TEXTThe source of the keyword to use as a search term.
TEXTThe search terms to use for app searches.
SpendNUMERICThe Media Spend
Start TimeDATEThe scheduled start date and time for the ad group.
TapsNUMERICThe Number of Taps
Total CostNUMERICThe Media Spend
Tap Through RatePERCENTThe Tap Through Rate
TodayDATEToday's date

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