Connect Taboola to Snowflake

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Stream marketing data from Taboola to Snowflake

Connect Taboola to Snowflake

It is very simple to connect Taboola to Snowflake, it can be done in a fast and easy manner with Windsor.ai.

 

First Step

Follow the Tutorial Below:

  1. Add all the columns that are returned by your connector’s URL. 
  2. Create the WINDSOR_UPLOAD role (name has no importance) 
  3. Create a user and add the previously created role to that user 
  4. Grant rights to the DATABASE to the created user 
  5. Grand the rights to the destination table 
  6. Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
  • Get the username 
  • Get the password 
  • Get the account 
  • Get the warehouse 
  • Get the database 
  • Get the schema 
  • Get the table name 

Second step

1. You need to select Taboola as a Data Source and Grant Access to Windsor.ai.

Taboola Windsor.ai Onboarding

 

2. In Select Destination select Snowflake as destination

snowflake integration

 

3. Enter all the credentials required and click Save

4. Your data will now be streamed from Taboola to Snowflake. In case there is an error you will be notified.

Taboola metrics and dimensions available for streaming into Snowflake

Connect your data

nametypedescription
CPA Actions Num (copy of `cpa_actions_num`)NUMERICTotal number of actions (conversions)
Conversions Value (copy of `conversions_value`)NUMERICTotal revenue from conversions
CampaignTEXTHuman-readable campaign name.
CampaignTEXTA numeric string. Represents the unique ID of a campaign.
Campaigns NumNUMERICNumber of campaigns (visible for relevant dimensions only e.g. day, week, month).
ClicksNUMERICTotal clicks
Conversions ValueNUMERICTotal revenue from conversions
CPANUMERICCost Per Action (Conversion) = Spent/Conversions (considers all conversions)
CPA Actions NumNUMERICTotal number of actions (conversions)
CPA Actions Num From ClicksNUMERICTotal number of click through actions (conversions).
CPA Actions Num From ViewsNUMERICTotal number of view through actions (conversions)
CPA ClicksNUMERICClick Cost Per Action (Conversion) = Spent/Click Through Conversions (considers conversions attributed via click throughs only).
CPA Conversion RatePERCENTConversion Rate (%) = Conversions/Clicks*100 (considers all conversions)
CPA Conversion Rate ClicksPERCENTClick Conversion Rate (%) = Click Through Conversions/Clicks (considers conversions attributed via click throughs only)
CPA Conversion Rate ViewsPERCENTView Conversion Rate (%) = View Through Conversions/Clicks (considers conversions attributed via view throughs only).
CPA ViewsNUMERICView Cost Per Action (Conversion) = Spent/View Through Conversions (considers conversions attributed via view throughs only).
CPCNUMERIC(Actual) Cost Per Click= spent/clicks
CPMNUMERICCost Per 1000 Impressions= spent/impressions * 1000
CTRPERCENTClick Through Rate (%)= clicks/impressions * 100
CurrencyTEXTThe currency for columns of type Money
Data SourceTEXTThe name of the Windsor connector returning the row
DateDATEThe start date for the reporting period.
Day of monthTEXTDay of the month
ImpressionsNUMERICTotal impressions, known as Served Ads. Total number of times your ad is loaded on a page
ItemTEXTThe unique title (display name) of the Item.
Item Custom IDTEXTThe custom ID of the creative (ad), if you provided one.
Item Custom NameTEXTThe custom name of the creative (ad), if you provided one.
Item DescriptionTEXTThe description of the Item.
Item IDTEXTThe unique id of the Item. (A numeric string)
Item Learning Display StatusTEXTThe learning status of the Item. Possible values: EMPTY_DISPLAY (also known as NONE), EXPEDITED_LEARNING, LEARNING, LEARNING_COMPLETE, LEARNING_LIMITED (insufficient events for learning).
Item Thumbnail URLIMAGE_URLThe thumbnail URL of the Item.
Item URLTEXTThe url of the Item.
MonthTEXTNumber of the month
ROASPERCENTReturn On Ad Spend (%)
ROAS ClicksPERCENTReturn On Ad Spend for Click Through Conversions (%)
ROAS ViewsPERCENTReturn On Ad Spend for View Through Conversions (%)
SourceTEXTThe name of the Windsor connector returning the row
Spend (duplicate of `spent`)NUMERICTotal spent (on campaign bidding) (duplicate)
SpentNUMERICTotal spent (on campaign bidding)
TodayDATEToday's date
Total CostNUMERICThe Media Spend (Duplicate)
VCPMNUMERICCost Per 1000 Viewable Impressions= spent/visible_impressions * 1000
VCTRPERCENTViewable Click Through Rate (%)= clicks/visible_impressions
Visible ImpressionsNUMERICTotal viewable impressions. How many times your ad is actually seen by a user
WeekTEXTWeek (Sun-Sat).
Day of week and day numberTEXTWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
Day of week and day number, ISOTEXTWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
Week ISOTEXTWeek, ISO format (Mon-Sun).
YearTEXTYear
YearmonthTEXTYear and month, e.g. 2024|3
Year of weekTEXTThe year that contains first day of the week (Sun-Sat).
Year of week, ISOTEXTThe year that contains first day of the ISO week (Mon-Sun).
Year weekTEXTYear and week for US weeks (Sun-Sat), e.g. 2024|15
Year week ISOTEXTYear and week for ISO weeks (Mon-Sun), e.g. 2024|20

Easily connect Taboola to Snowflake

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data warehouse

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