What is Google Data Studio and what are its benefits

  • sree 

Google Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to the business intelligence tool here) that allows you to create interactive dashboards and beautiful customized reporting.


Most of the features of Google Data Studio are easy to use, and allow for easy report sharing and scheduling. We use Data Studio to track client key KPI’s, visualize trends and compare overtime performance.

Data Studio is basically a supercharged version of the old Google Analytics dashboard, which is incredibly limited in functionality (12 widgets per dashboard and can only connect to the data in the specific view the dashboard is in).

Every enterprise compiles reports, right? But it’s often a time-consuming process; it makes sense to find the data you need from all the different marketing platforms you use and to collate that data into one huge spreadsheet you hope. You will probably have to repeat that every month, every quarter and every year. But here’s the place where Google Data Studio comes in to save the day – and your health.

Google Data Studio templates can help transform reporting from a long , tedious task to a fast and easy one – and we should know! We have compiled some of the reasons we believe your business needs to start using Google Data Studio, based on our own personal experience.


Interactive Reports

To allow you to create real-time, dynamic and interactive dashboards, Data Studio collects real-time data from YouTube, Google Ads and Google Analytics. This means you can create your report, send it to the recipients you have chosen and they can modify the date range and even add filters to get the data and metrics they need in real time (or past).

You Can Collect Data from Dozens of Sources

Data Studio may by default collect data from YouTube, Google Ads, Google Analytics and Google Sheets. To name just a few, you can also use “connectors” to pull information from third party websites such as Facebook, Bing and Mail Chimp. You can easily create a report with just a bit of legwork that integrates dozens of different sources to help you gain valuable insights into your marketing campaigns across the channels.

Data Blending

New Data Blending Feature is a recent update to Data Studio! It was one of the most sought-after features among the Data Studio community and it truly enhances the power of Data Studio. Data Blending is the ability in Data Studio to ‘mix’ or ‘combine’ multiple data sources into a single chart or graph. For example, you may have multiple views for your website, such as a Desktop and Mobile Only views, on Google Analytics. Data Blending allows you to see that data combined into a single graph so that both data sets can be easily consumed, rather than having separate visuals in the same report.

It’s Fully Customizable

Data Studio allows you to create completely customizable dashboards. You can start with a blank template or use a pre-programmed template, whatever you choose you can quickly drag and drop widgets, charts and data in order to create a completely unique report. You can also choose various colors, fonts, and options for formatting to match the brand of your organization.

Google Data Studio Collaboration at Its Finest

One of Google Data Studio template’s best features is how easy it is to share and collaborate with others about your reports. You can share your reports with anyone you want and let them comment, view, or edit your data; you can even work on the same report simultaneously. Assigning user-specific permissions is another great feature, so you can give “view-only” access to your client for example, so that they don’t change anything without you knowing.

10 Major Benefits of Google Data Studio

1) It’s a Free tool – Google Data Studio is a FREE tool that is accessible and convenient for anyone to use.

2) Dashboard with customizable reports – Google Data Studio grants users the ability to generate custom reports with an extensive range of designs, styles, formatting, and graphs. Pre-designed templates can be useful if you are new to Google Data Studio

3) Contemporary & Interactively connected Data Visualizations

4) Automated Reports with Real-Time Data  Manually formatting reports and exporting data can become very time-consuming. Google data studio helps you to have automated routine reports in lesser time.

5) Dashboards which you can share – Google Data Studio has report allocation and distribution and collaboration features that establish streamline communication among your users and business partners

6) Google Data Studio Exports – The moment you accomplish creating your report dashboard, you can export it to the following documents: Email, Google Sheet, Excel, PDF

7) Connects to Multiple Data Sources

8) Filters tools – campaign, account, location, date range, etc

9) Fields for calculation – Basic math, Functions for  statistical operations) case statements

10 ) Drill Down Capabilities – Google Data Studio empowers you to drill down into your data all within a single element